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University of Twente Creative regions make it happen! Dr. Gert-Jan Hospers
Introduction and overview Creativity and regions –new combinations –creative destruction –Schumpeter/Jacobs/Florida Overview presentation –creative industries –creative regions –European examples
Creative industries –the arts, e.g. galeries –media and entertainment –creative professions Creative economy –authenticity/symbols –look and feel-factors –importance of design
Creative regions Creativity in place –global-local paradox –regional authenticity Creative regions –Floridas three Ts –diversity and instability –strong image building –regional leadership
Example I: North-East Smokestack past –coal/shipbuilding –crisis » creativity –Newcastle-Gateshead Creative region –Angel of the North –Baltic and The Sage –a lot of free publicity
Example II: Vorarlberg Small but beautiful –Austrias periphery –crisis in textiles –trend through tradition Creative region –werkraum bregenzerwald –architecture on B&S-parks –Bregenzer Festspiele
Example III: Twente Phoenix from ashes –textiles » technology –arts and industry –fireworks disaster Creative region –new ideas, old buildings –Roombeek area –New Stork City
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