1. Unique Value Creation Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value Violence PeaceHealth Disease Environment Collapse Education/Arts Ignorance Human Rights Oppression Poverty Wealth

2. Unique Value Creation HUMAN RIGHTS/EMPLOYEE RIGHTS: Women’s, Children’s, Speech, Worship EDUCATION/ARTS: Literacy, Graduation, STEM, Arts, etc. ENVIRONMENT: Energy, Global Warming, Pollution, Conservation, Water Resource Depletion VIOLENCE: War, Domestic, Terrorism, Weapons, etc. POVERTY: Capital, Housing, Food, etc. HEALTH: Aids, Cancer, Children, Research, Access, Screening, etc.

3. Environment Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value ConservationRenewable Energy Global Warming Green Business Pollution Abatement Water & Resource Depletion

4. Education/Arts Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value H.S. Graduation Science Tech Engineering Math Early Childhood Life SkillsArts Ed/ Performance Literacy

5. Violence Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value DomesticWeapons Proliferation War/ Terrorism MediaHateSchool

6. Poverty Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value Self Reliance Entrepreneurship Access to Capital Jobs Creation Education Food Sustainability Housing

7. Health Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value Mental Health Wellness & Prevention Access to Healthcare Research for Cures AffordabilityTraining & Education

8. Human Rights Strategic Excellence Brand Soul Stakeholder Concern Engage Unique Engagement Unique Value Employee Rights NEEDEquality/ Tolerance NEED Children’s Rights

9. Integrity: Best Version of Me 1. ______________ 2. ______________ 3. ______________ Your TalentYour Virtues 1. ______________ 2. ______________ 3. ______________

10. Questions of Legacy What is going to be unique about your life? What do you need to over-invest in to make your difference? What should you eliminate from your life? (Activities, Expenses, People) How do you create value for yourself and others?

11. URGENT NOT URGENT Stress Burnout Growth Boredom Not Important Important

12. Physical Energy Sleep - Rested, Refreshed Diet - Light, Energetic, Never Hungry Exercise - Interval, Varied Recreation - Enjoyable Recovery - Intensity, Relaxation HEALTHY…

13. Emotional Energy Optimism - Challenge the flow Gratitude - Small things Enjoyment - Passion Intimacy - Focus + Time Positive Emotions…

14. Mental Energy Learning - Inputs determine outputs. Thinking - Plastic brains Doing - Intensity/Relaxation

15. Spiritual Energy Having a Purpose Unplug, Ask, Listen Stay Connected

16. Hanging Same ol, Same ol Break the 50 Times Barrier Focused Practice = Performance Breakthrough Mentoring, Coaching, Trying, Learning New Best Way VS. A

17. Over Invest + Eliminate Waste Boogie Board $100M+ Eliminate Reduce Raise Create SurfBoards $20M Dangerous Difficult Expensive Fun Factor Ease of Use Safety Automation Manufacturing Time & Waste New Outlets New “Surf” Areas New Age Groups Abundance: Create Unique Value A

18. Questions of Legacy What is going to be unique about your life? How do you create value for yourself and others? What should you eliminate from your life? (Activities, Expenses, People) What do you need to over-invest in to make your difference?

19. This is Our Story STATUS QUO----------CRISIS Coward’s Response Hero’s Response Resolution Crisis Hero’s Response Loss & Pain Crisis Coward’s Downward Spiral Hero’s Upward Spiral COWARD HERO