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Principles of effective communication Sam Bracebridge
Learning outcomes Critically summarise information Draft a briefing for a specified audience
How do we communicate?
Principles of effective communication Know your audience Know your purpose Know your topic Be objective Present information in several ways Brevity
S=Single O=Overriding C=Communication O=Objective Objective, concise, precise message What to communicate? Good SOCO: A logical deduction of the presentation
Lets communicate! 35 minute exercise Read document Write a briefing (SOCO) Nominate a spokesperson Feed back key messages in plenary (2 mins)
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Audience Messages Media/ forum Timing Spokesperson Strategic Objectives Feedback Context McGraw-Hill/Irwin Copyright © 2006 The McGraw-Hill Companies,
Group 1 and Group 2. 1. Audience Level 2. Accuracy 3. Brevity and Completeness 4. Clarity 5. Coherence 6. Unity.
In lab 1 you created this: No offense, but frankly this map is cluttered and a bit crude.
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