1. DUE 402356 Recruitment Strategies To Meet The Needs Of New IT Jobs Dr. Ann Beheler, Principal Investigator Ann Blackman, Program Manager Convergence Technology Center Innovations 2008

2. www.convergencetechnologycenter.org Three partner community colleges working together in the North Texas area Convergence Technology Center

3. www.convergencetechnologycenter.org Convergence Technology Center Focus  Build curriculum for Convergence Technician Training faculty case study/problem-based learning approach convergence technology content  Recruiting faculty and students from underserved areas  Sharing materials with others utilizing CCCCD’s partnership with National Center for Telecommunications Technology Regional Program

4. www.convergencetechnologycenter.org Types of Prospective Students Undeclared major Entry level technician Re-careering individual Post Baccalaureate Recent High School Graduate

5. www.convergencetechnologycenter.org Individuals growing up in the 21 st century will have 7 or more careers Recruiting MUST be a multi-faceted, focused approach. One Recruitment Event, Over and Over, Right? NO!

6. www.convergencetechnologycenter.org Focused Recruitment Provide “just in time” information Keep it relevant to what their interest and needs are Show them the money Remember - If they’re not a geek, then they know a geek

7. www.convergencetechnologycenter.org Focused Recruitment Recruitment includes not just prospective students, but also  Parents, friends, family  Teachers, advisors  Employers

8. www.convergencetechnologycenter.org THE CHALLENGE Provide training for jobs that don’t exist yet.

9. www.convergencetechnologycenter.org FOCUS On The BIG Picture – Raises Awareness Public Relations  Human Interest Stories Online newsletters, “Lifestyle” magazines  Service Clubs/ Chamber of Commerce Don’t forget the churches!  K-12 school events Math & Science Nights Classroom Visits

10. www.convergencetechnologycenter.org Make it Hands On Middle School Field Trip to the Convergence Lab

11. www.convergencetechnologycenter.org FOCUS On Making A Connection Prospective College Students  Middle School and High School group campus field trips Undeclared College Majors  Focus on developmental math classes and introductory computer classes Faculty and Staff  Lunch’n’Learns

13. www.convergencetechnologycenter.org Faculty/ Staff Lunch’n’Learn SUBJECTS HAVE INCLUDED: W hat is a Smart Home, anyway? Network Security: Why it’s important to you Convergence Technology Lab tour Voice Over IP

14. www.convergencetechnologycenter.org FOCUS On Information, Please! Email Communication  Upcoming courses  Promote events  Faculty development Email Marketing  www.constantcontact.com www.constantcontact.com  www.icontact.com www.icontact.com

15. www.convergencetechnologycenter.org FOCUS On Information, Please! SHORT, INFORMAL sessions Pizza Nights Java Jolts New Student Orientations

17. www.convergencetechnologycenter.org FOCUS On Information, Please! WORKSHOP sessions TechKnowFire High School Faculty CEU’s “Influencing The Influencers” Career Week Tech Day

18. www.convergencetechnologycenter.org Partner with other College Resources Recruiting Student Life Tech Prep Leadership Development Programs  CCCCD ACE program resulted in recruitment of undeclared majors through the Developmental Math Program – we found student who didn’t know they could succeed in a career.

19. www.convergencetechnologycenter.org FOCUS On Retaining The Students Declare Your Degree Day Focus Groups  Plan TechKnowFire  Suggest “Bringing IT Together” Network Dinners  Participate in recruitment events Take every opportunity to highlight and acknowledge student accomplishments

20. www.convergencetechnologycenter.org Access To Recruitment Materials 1. www.convergencetechnologycenter.org www.convergencetechnologycenter.org 2. Login (upper right hand corner) 3. Register 4. Choose “Products” at bottom of page 5. Request access After receiving access, you can login and immediately go to products page.

21. Your Best Recruitment Tools are Your Students http://animoto.com/play/be382699e4fbeef443220b28cbf23285

22. www.convergencetechnologycenter.org Results to date IT/Telecommunications registrations up almost 65% over 2004 (200+ more students) Underserved percentages more than doubled except for Hispanics Companies that traditionally recruited only 4- year graduates are recruiting from us now (Nortel, Perot, for example)

23. www.convergencetechnologycenter.org Collin Convergence Enrollments are up Fall 04 Spr 05 Fall 05 Spr 06 Fall 06 Spr 07 Total Convergence 330346466482511537 Women353957667076 African- American 273841405263 Hispanic252742441942

24. www.convergencetechnologycenter.org Percentage Increase over Fall 04 Fall 04 Spr 05 Fall 05 Spr 06 Fall 06 Spr 07 Total Convergence 05%41%46%55%63% Women011%63%89%100%117% African- American 041%52%48%93%133% Hispanic08%68%76%-24%68%

25. www.convergencetechnologycenter.org Questions and Contacts Dr. Ann Beheler  Principal Investigator  abeheler@ccccd.edu abeheler@ccccd.edu Ann Blackman  Program manager  ablackman@ccccd.edu ablackman@ccccd.edu This material is based upon work supported by the National Science Foundation under Grant No. 0402356. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation