3 Sensation: The set of processes by which our sense organs receive information from the environment. Transduction: The process by which physical energy is converted into sensory neural impulses.Perception: The set of processes by which people select, organize and interpret sensations.
6 Opponent Process Theory During transferal from ganglion cells to visual cortex, output organized in terms of contrasting colors:Red-Greensome cells stimulated by green and inhibited by redothers stimulated by red and inhibited by greenBlue-YellowBlack-White
24 If your SSN ends in an EVEN number, CLOSE your eyes If your SSN ends in an ODD number, keep your eyes OPENIf your SSN ends in an ODD number, CLOSE your eyesIf your SSN ends in an EVEN number, keep your eyes OPEN
37 Here is a visual-perception challenge for you Here is a visual-perception challenge for you. See how quickly you can find the dogs in the picture on the next slide. For some reason, men seem to do better at this than women.Hint: The dogs appear to be white with black spots.
39 The following are average times for men and women: Women minutes Men secondsTypical Comments by People Taking the Test1. "I couldn't see a dog and I stared at the picture for a good 10 minutes." - Jennifer 2. "I think it is one of those pictures where you have to stare at a certain spot and then everything comes into focus, but it never happened to me. I'll give it another try later." - Mary 3. "I almost didn't find the dogs at all!" - Jessica 4. "There is a dog in this picture? Where?" - Tara 5. "This must be a joke; there are no dogs in this picture." - Amanda