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CIP Eco-Innovation Call 2011: Market Replication Projects Closing the gap between research and markets Eco-innovation, EACI, European Commission Market.

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Presentation on theme: "CIP Eco-Innovation Call 2011: Market Replication Projects Closing the gap between research and markets Eco-innovation, EACI, European Commission Market."— Presentation transcript:

1 CIP Eco-Innovation Call 2011: Market Replication Projects Closing the gap between research and markets Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Beatriz Yordi, Head of Unit CIP Eco-Innovation European Info Day – Brussels – 28 April 2011

2 EACI CIP: Competitiveness and Innovation Programme
EIP: Entrepreneurship and Innovation Programme 2 2

3 What do we do? Eco-innovation – the market replication definition
« All forms of innovation reducing environmental impacts and/or optimising the use of resources » Part of the CIP programme in EIP pillar New services: greening businesses New processes: cleaner production New materials New products Eco-innovation: all forms of innovation reducing environmental impacts and/or optimising the use of resources. This is a new strand of innovation offering many business opportunities. Environmental technologies: all technologies whose use is less environmentally harmful than relevant alternatives. They have a huge potential to protect the environment and contribute to growth and jobs Good for business, good for the environment

4 Eco-innovation market replication projects
Support innovative ideas which can be turned into ‘marketable’ green products and services These need incentives to penetrate the market. Potential for replication and wider application must be demonstrated Budget ~ €200 million ( ) 4

5 Main target group: SMEs
23 million SMEs in the EU The backbone of the economy 99% of all enterprises 1/3 world market shares Yet causing 60-70% of the EU’s industrial pollution SMEs = entreprises with less than 250 employees and an annual turnover below 50 mio€ (or an annual balance sheet below 43 mio€)

6 How does it work? Key design elements
Risk sharing for green ideas (50%) Market orientation Bridging the gap between RTD and commercialisation Direct funding (no intermediaries) A kind of public business angels Lisbon Strategy Eco-innovation as a new strand of innovation offering many business opportunities and helping Europe to become a competitive economy Council March 2007 Energy Policy for Europe 2007 promote eco-innovations, taking advantage of lead markets in areas such as sustainable and safe low carbon technologies, renewable energies and energy and resource efficiency ETAP (2004) lays down a spectrum of actions to promote eco-innovation and the take-up of environmental technologies There are 3 areas of action: from research to markets (e.g. stimulate research, technology platforms, better verification and standardisation) Improving market conditions (e.g performance targets for production processes and services, review state aid guidelines, national action plans for green procurement) Acting globally (e.g. reponsible investments and investments into developing countries) ETAP builds on several environmental policies and follows an integrated approach: 6th EAP (Environment Action Programme, ) IPP (Integrated Product Policy, 2001) EMAS (Environmental Management and Audit System, updated 2001) eco-labelling (updated 2000) IPPC (Integrated Pollution Prevention Control (1996) Good for business, good for the environment

7 How does it work? Key design elements
Life Cycle Thinking Flexible - no partnerships required but EU added value important Leverage factor and replication crucial Approximate project size: 1,4 m € total costs Lisbon Strategy Eco-innovation as a new strand of innovation offering many business opportunities and helping Europe to become a competitive economy Council March 2007 Energy Policy for Europe 2007 promote eco-innovations, taking advantage of lead markets in areas such as sustainable and safe low carbon technologies, renewable energies and energy and resource efficiency ETAP (2004) lays down a spectrum of actions to promote eco-innovation and the take-up of environmental technologies There are 3 areas of action: from research to markets (e.g. stimulate research, technology platforms, better verification and standardisation) Improving market conditions (e.g performance targets for production processes and services, review state aid guidelines, national action plans for green procurement) Acting globally (e.g. reponsible investments and investments into developing countries) ETAP builds on several environmental policies and follows an integrated approach: 6th EAP (Environment Action Programme, ) IPP (Integrated Product Policy, 2001) EMAS (Environmental Management and Audit System, updated 2001) eco-labelling (updated 2000) IPPC (Integrated Pollution Prevention Control (1996) Good for business, good for the environment

8 Five priorities Materials recycling Sustainable building products Food and drink Water → NEW! Greening businesses/ smart purchasing → 36M€ for ~45-50 projects Other sectors are not excluded  Compared to the 2010 call: resource efficiency transversal priority, new water priority and small fine tuning on the rest 8

9 Materials recycling Improve quality of recycled material, better waste sorting and treatment methods Innovative products using recycled material or facilitating material recycling Business innovations to strengthen the competitiveness of recycling industries, such as new market structures for recycling products, processes and services Other sectors are not excluded

10 Sustainable building products
Construction products and related processes (construction, maintenance, repair, retrofitting or demolition of buildings) that reduce consumption of resources, embodied carbon and production of by-product wastes. More environmentally friendly construction materials and innovative manufacturing processes. NEW! → Projects on the addition of various types of fly and bottom ashes in concrete and mortar are not covered under this Call

11 Food and Drink Sector Cleaner and innovative products, including packaging methods and materials aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery New or improved production processes with high water efficiency and improved water quality Innovative cleaner products, processes and services aiming at reducing the environmental impact of consumption of food and drinks Other sectors are not excluded

12 Water Water efficient processes, products and technologies (reduce water consumption by at least 30%) Water-free processes. Water and wastewater treatment: solutions that offer greater efficiency and reduced environmental impact. Smart distribution systems aiming at the saving of water, chemicals, energy and materials: innovative systems for measuring and adjusting chemical dosing, flow and pumping rates; leakage detection and repair, novel pipe materials etc. Other sectors are not excluded

13 Greening businesses and smart purchasing
Green products and services Substitution of materials by others leading to a reduced environmental impact Clean production processes Re-manufacturing mechanisms and innovative repairing services Other sectors are not excluded

14 Performance indicators
Improved environmental performance Better use of resources Economic Performance / Market Replication

15 Increasing response to Eco-innovation Calls
Important attention from the market, mainly SMEs More than 1000 web enquiries answered every year 2008 2009 2010 Proposal Received 134 202 287 Yearly increase + 50% + 42% Projects funded 43 47 ~50 15 15

16 Reaching the target group: more than 65% SMEs!
81% private sector LARGE Enterprises Around 70% of the participants in the selected projects are SMEs, which is about the same percentage compared to the situation in submitted proposals. This figure confirms that SME proposals have a similar quality as larger companies' proposals. Universities/Public/Others Our beneficiaries (Source: call 2010)

17 SME’s breakdown - Beneficiaries Eco-innovation
79% of SME‘s are small and micro companies Eco-innovation: all forms of innovation reducing environmental impacts and/or optimising the use of resources. This is a new strand of innovation offering many business opportunities. Environmental technologies: all technologies whose use is less environmentally harmful than relevant alternatives. They have a huge potential to protect the environment and contribute to growth and jobs 17 17

18 Eco-I versus FP 7 Research
Basic research Applied research Prototyping/first practical use of technology Technology demonstration Knowledge gathering Post research Adaptation for market uptake Industrialisation First commercial deployment Market demonstration 18

19 Eco-I versus IEE First application of solution and market uptake
Integrated approach covering various environmental aspects (resource efficiency including water, energy and raw materials…) Life-cycle approach Explicit SME and private sector focus Market uptake important Promotion & dissemination of well-proven intelligent energy solutions Energy focus: energy efficiency & renewable energy sources, including transport Stimulates action through better market conditions & admin. procedures, training, awareness raising, policy analysis etc No investment project, no RTD Impact and contribution to 2020 EU energy targets important 19

20 Eco-I versus LIFE + Mainly public sector
Priority on private sector, businesses CIP umbrella Market competitiveness and market uptake Replication is crucial Integrated environmental impacts Mainly public sector Policy development and Implementation of legislation Dissemination, awareness raising, capacity building Land-use and urban planning Environmental solutions but market uptake is not vital 20

21 Example from the Food & Drink sector: GREENBOTTLE
A new type of milk bottle made of a mix of recycled paper and plastic that can be easily separated and sorted Complete supply chain consideration Closed loop paper supply Ensure disposal is consistent with recycling criteria throughout the EU 21

22 Example from the Food & Drink sector: BRITER-WATER
Briter-Water project: Bamboo farming to clean grey water from juice and dairy production Lower investment and operation costs, no sludge Better water quality and carbon capture gains France, UK, Portugal and Germany Briter-Water: UK, France, Portugal and Germany (1 UK SME, 2 France SMEs, 1 Portugal SME and 1 non SME German) 22

23 Example from the Recycling sector: CAPS
CAPS: Conversion of paper mill sludge into absorbent material An innovative way of reusing waste into a product Outcome: absorbent material for cleaning up oil and chemical spills in harbours Setting up two new production plants (Slovenia and Finland) CAPS: Slovenia and Finland (two SMEs)

24 Example from the Recycling sector: SATURN
Sensor-sorting for recovery of non-ferrous metals (NF) The aim is to automatically sort NF from household metal waste into clean fractions (different metals and alloys) A plant is built in Germany to implement a range of different sensor-based technologies Further replications, UK Aluminium (energy intensive) Copper (energy intensive) Nickel (high value) Automatically sorted household metal waste leaves non-sortable rests, which are normally exported to other countries to be sorted manually. SATURN helps to keep those precious NF metals in the country by introducing a new automated sorting process for these remaining wastes.

25 Example from the building sector: INSULA TFH
INSULA TFH: pre-insulated wall panels Low cost process to produce timber frame panels with cellulose fiber insulation Material used: recycled waste paper and wood from the region Reduced transport, packaging and landfill Materials with low embodied energy IRE, DE, BE Insula TFH: Ireland (2 SMEs), Germany (1 SME), Belgium (1 non SME) Building sector, Recycling, Wood and Paper Although cellulose is an effective insulation material, it is not often used in the construction industry, due to inefficiencies and non-standard wall panel sizes. 25

26 Example from the Green Business sector: ECOTPU
. ECOTPU: New bio-plastic for sports shoes coming from oil plants Production line will be set up and started Involvement of footware and chemical industry from ES and IT ECOTPU: Spain (3 SMEs and 1 non SME) and Italy (1 SME) 26

27 Call planning 2011 Fourth Call: 28 April with a closing date of 8 September 2011, 17h00 Electronic submission (EPSS) Evaluation: end of 2011 First projects start May 2012 50% funding rate of eligible costs Max 3 years contract duration

28 Eco-Innovation website as source of information
Newsflash subscription Call for proposals Guide for proposers Frequently asked questions Grant Agreement and Financial Guidelines Info days + slides/recordings Pre-screening: max 2 pages summary Link to EPSS Projects database

29 AFTERNOON Bilateral talks
Registration at the stand before 13:15 Bilateral talks from 14:00 to 17:00 → Please check your assigned room!

30 Thank you very much For questions: contact our mailbox at
In >95% we reply within 14 days!


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