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CIP Eco-Innovation European Info Day – Brussels – 28 April 2011 Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Beatriz.

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Presentation on theme: "CIP Eco-Innovation European Info Day – Brussels – 28 April 2011 Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Beatriz."— Presentation transcript:

1 CIP Eco-Innovation European Info Day – Brussels – 28 April 2011 Eco-innovation, EACI, European Commission Market Replication Eco-Innovation Unit Beatriz Yordi, Head of Unit CIP Eco-Innovation Call 2011: Market Replication Projects Closing the gap between research and markets

2 2 EACI CIP: Competitiveness and Innovation Programme EIP: Entrepreneurship and Innovation Programme

3 3 Part of the CIP programme in EIP pillar New services: greening businesses New processes: cleaner production New materials New products What do we do? Eco-innovation – the market replication definition « All forms of innovation reducing environmental impacts and/or optimising the use of resources » Good for business, good for the environment

4 4 Support innovative ideas which can be turned into marketable green products and services These need incentives to penetrate the market. Potential for replication and wider application must be demonstrated Budget ~ 200 million ( ) Eco-innovation market replication projects

5 5 23 million SMEs in the EU The backbone of the economy 99% of all enterprises 1/3 world market shares Yet causing 60-70% of the EUs industrial pollution Main target group: SMEs

6 6 How does it work? Key design elements Risk sharing for green ideas (50%) Market orientation Bridging the gap between RTD and commercialisation Direct funding (no intermediaries) A kind of public business angels Good for business, good for the environment

7 7 Key design elements: Life Cycle Thinking Flexible - no partnerships required but EU added value important Leverage factor and replication crucial Approximate project size: 1,4 m total costs Good for business, good for the environment How does it work? Key design elements

8 8 Materials recycling Sustainable building products Food and drink Water NEW! Greening businesses/ smart purchasing 36M for ~45-50 projects Five priorities Compared to the 2010 call: resource efficiency transversal priority, new water priority and small fine tuning on the rest

9 9 Materials recycling Improve quality of recycled material, better waste sorting and treatment methods Innovative products using recycled material or facilitating material recycling Business innovations to strengthen the competitiveness of recycling industries, such as new market structures for recycling products, processes and services

10 10 Sustainable building products Construction products and related processes (construction, maintenance, repair, retrofitting or demolition of buildings) that reduce consumption of resources, embodied carbon and production of by-product wastes. More environmentally friendly construction materials and innovative manufacturing processes. NEW! Projects on the addition of various types of fly and bottom ashes in concrete and mortar are not covered under this Call

11 11 Food and Drink Sector Cleaner and innovative products, including packaging methods and materials aiming at higher resources efficiency, reduction of waste and greenhouse gas emissions, or/and increasing recycling and recovery New or improved production processes with high water efficiency and improved water quality Innovative cleaner products, processes and services aiming at reducing the environmental impact of consumption of food and drinks

12 12 Water Water efficient processes, products and technologies (reduce water consumption by at least 30%) Water-free processes. Water and wastewater treatment: solutions that offer greater efficiency and reduced environmental impact. Smart distribution systems aiming at the saving of water, chemicals, energy and materials: innovative systems for measuring and adjusting chemical dosing, flow and pumping rates; leakage detection and repair, novel pipe materials etc.

13 13 Greening businesses and smart purchasing Green products and services Substitution of materials by others leading to a reduced environmental impact Clean production processes Re-manufacturing mechanisms and innovative repairing services

14 14 Performance indicators Improved environmental performance Better use of resources Economic Performance / Market Replication

15 15 Increasing response to Eco-innovation Calls Proposal Received Yearly increase + 50%+ 42% Projects funded 4347~50 Important attention from the market, mainly SMEs More than 1000 web enquiries answered every year

16 16 Reaching the target group: more than 65% SMEs! SME LARGE Enterprises Universities/Public/Others Our beneficiaries (Source: call 2010) 81% private sector

17 17 SMEs breakdown - Beneficiaries Eco-innovation 79% of SMEs are small and micro companies

18 18 Eco-I versus FP 7 Research Post research Adaptation for market uptake Industrialisation First commercial deployment Market demonstration Basic research Applied research Prototyping/first practical use of technology Technology demonstration Knowledge gathering 18

19 19 Eco-I versus IEE First application of solution and market uptake Integrated approach covering various environmental aspects (resource efficiency including water, energy and raw materials…) Life-cycle approach Explicit SME and private sector focus Market uptake important Promotion & dissemination of well- proven intelligent energy solutions Energy focus: energy efficiency & renewable energy sources, including transport Stimulates action through better market conditions & admin. procedures, training, awareness raising, policy analysis etc No investment project, no RTD Impact and contribution to 2020 EU energy targets important 19

20 20 Eco-I versus LIFE + Priority on private sector, businesses CIP umbrella Market competitiveness and market uptake Replication is crucial Integrated environmental impacts Mainly public sector Policy development and Implementation of legislation Dissemination, awareness raising, capacity building Land-use and urban planning Environmental solutions but market uptake is not vital 20

21 21 A new type of milk bottle made of a mix of recycled paper and plastic that can be easily separated and sorted Complete supply chain consideration Closed loop paper supply Ensure disposal is consistent with recycling criteria throughout the EU Example from the Food & Drink sector: GREENBOTTLE

22 22 Example from the Food & Drink sector: BRITER-WATER Briter-Water project: Bamboo farming to clean grey water from juice and dairy production Lower investment and operation costs, no sludge Better water quality and carbon capture gains France, UK, Portugal and Germany

23 23 CAPS: Conversion of paper mill sludge into absorbent material An innovative way of reusing waste into a product Outcome: absorbent material for cleaning up oil and chemical spills in harbours Setting up two new production plants (Slovenia and Finland) Example from the Recycling sector: CAPS

24 24 Sensor-sorting for recovery of non- ferrous metals (NF) The aim is to automatically sort NF from household metal waste into clean fractions (different metals and alloys) A plant is built in Germany to implement a range of different sensor-based technologies Further replications, UK Example from the Recycling sector: SATURN

25 25 Example from the building sector: INSULA TFH INSULA TFH: pre-insulated wall panels Low cost process to produce timber frame panels with cellulose fiber insulation Material used: recycled waste paper and wood from the region Reduced transport, packaging and landfill Materials with low embodied energy IRE, DE, BE

26 26 Example from the Green Business sector: ECOTPU. ECOTPU: New bio-plastic for sports shoes coming from oil plants Production line will be set up and started Involvement of footware and chemical industry from ES and IT

27 27 Fourth Call: 28 April with a closing date of 8 September 2011, 17h00 Electronic submission (EPSS) Evaluation: end of 2011 First projects start May % funding rate of eligible costs Max 3 years contract duration Call planning 2011

28 28 Eco-Innovation website as source of information Newsflash subscription Call for proposals Guide for proposers Frequently asked questions Grant Agreement and Financial Guidelines Info days + slides/recordings Pre-screening: max 2 pages summary Link to EPSS Projects database

29 29 AFTERNOON Bilateral talks Registration at the stand before 13:15 Bilateral talks from 14:00 to 17:00 Please check your assigned room!

30 Thank you very much For questions: contact our mailbox at In >95% we reply within 14 days!

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