1. Training Workshop Windows Azure Platform

2. Presentation Outline (hidden slide): Technical Level: 200 Intended Audience: Developers & Technical Decision Makers Objectives (what do you want the audience to take away): 1. Understand what the Microsoft information service offering is. 2. Understand the impact to data providers. 3. Understand the impact to developers. Presentation Outline (including demos): Intro to "Dallas" Developers Information Workers Content Providers Wrap-up

3. 3 Intro to Microsoft Codename “Dallas” Name Title Organization Email

4. 4 Agenda Intro to "Dallas" Developers Information Workers Content Providers Wrap-up

5. Microsoft Codename “Dallas” Information Service Marketplace Standardized APIs Analytics and Reporting All powered by the Windows Azure platform

6. Data What do you mean? Authoritative data, weather, demographics, financial, images, community reviews… Commercial & trusted public domain Relational, blob, web services

7. 7 Lap Around Dallas

8. 8 Service Architecture Cloud Storage WA Blobs Schema Management APIs & Portal Web Roles Integration Pipeline 3 rd Party Web Services 3 rd Party Store 3 rd Party Store ACS SA Database SA Databases

9. Developer Challenges “Remove friction for building applications leveraging 3 rd party data” Data discovery Clean consistent APIs Flexible business model

10. Planning a Night Out Scenario Show times Predicative parking Restaurant reviews Real-time weather …

11. 11 Building Apps with Dallas

12. Developer Benefits One marketplace & billing relationship Access to multi-million dollar datasets and web services Use from anywhere.NET, PHP, Java, iPhone

13. >>FUTURE Dallas Futures For Developers Enhanced query support Integration with Visual Studio Additional formats: JSON, CSV and more

14. Information Worker Challenges “Help me use data in my workflow to better understand my business” Data discovery and trust Consumption through Office On-prem apps leveraging cloud scale

15. Analyzing Business Performance Scenario My data + Demographics Business analytics New businesses Weather User generated content …

16. 16 PowerPivot & Dallas

17. >>FUTURE Dallas Futures For Information Works Integration with Reporting Services Integration with Office Availability through enterprise licensing

18. Content Provider Opportunities “Help me reach more customers” Marketplace Billing platform & business model Reporting to understand data usage Microsoft scale

19. >>FUTURE Dallas Futures For Content Providers Smoother on boarding Self-managed updates to data

20. Business Model What to Expect: Free trials Transaction and subscription pricing Pay-as-you-grow and fixed costs Friction free access regardless of size Easy to understand licensing Details coming @ MIX

21. Roadmap Today – Limited Free CTP @ PDC! Q1 CY2010 – More content & business details H1 CY2010 – Commercial availability

22. Call-to-Action Developers Request an invitation code http://www.microsoft.com/WindowsAzure/dallas/ http://www.microsoft.com/WindowsAzure/dallas/ NASA Pathfinder Innovation Challenge http://mars.jpl.nasa.gov/beamartian/PIC/ http://mars.jpl.nasa.gov/beamartian/PIC/ Content Providers Contact us! DallasBD@Microsoft.comDallasBD@Microsoft.com

23. Resources + Q&A Windows Azure Platform http://www.azure.com/dallas http://www.azure.com/dallas Dallas Team Blog http://blogs.msdn.com/dallas http://blogs.msdn.com/dallas Channel 9 http://channel9.msdn.com/learn/courses/Azure/Dallas/ http://channel9.msdn.com/learn/courses/Azure/Dallas/

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25. 25 © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.