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A business view on solutions Environmental Goods & Services Forum 15/10/2010 Lionel Platteuw.

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Presentation on theme: "A business view on solutions Environmental Goods & Services Forum 15/10/2010 Lionel Platteuw."— Presentation transcript:

1 A business view on solutions Environmental Goods & Services Forum 15/10/2010 Lionel Platteuw

2 Content and Issues 2 case studies 8 proposals Initiatives on Resource & Energy efficiency Think: Whose job is it? Aligning roles and responsibilities to rationalise actions

3 Case 1: Surface technology Coating aluminium –Electrostatic painting processes –Reducing losses from inaccurate paint spraying –Reduced use of chrome, nickel, zinc Surface Treatment –Reduce faults in painting –Nanocoatings Thinner coats, saves paint, saves waste water, (lower corrosion)

4 Heraeus Holding: c.5000 patents Platinum temperature sensors and measurement –Steel, Aluminium, foundries Quarz reflective coating QRC –Solar: energy efficient production of solar cell –Plastics: Manufacture and Moulding of plastic parts –Automotive paints: Drying of nano-paints Light sources in UV range –inactivation of micro organisms in drinking water or in agricultural sector

5 Aluminium product cycle

6 Case 2: Eliminating N 2 O Reducing N 2 O Nitrous Oxide –Very damaging releases for ozone and GHG by-product of nitric acid plants –Fertilisers, plastic, medicines made using ammonia, air and water) –Envinox® converts N 2 O to nitrogen, oxygen and water – made by Uhde Thyssenkrupp Source: Green Production Technologies

7 8 proposals Financing and risk management Research and dissemination Technology transfer Standardisation Procurement Promotion of environmental technologies Taxes and labelling Governance

8 Financing and risk management Enlighten the private bank sector –how… Reform of capital investment depreciation conditions for capital goods –to achieve shorter investment cycles. International context of financing –todays headline China Overseas Engineering Group –won motorway project in Poland – 1/3 rd cheaper than best European competitor Engage with SME Finance forum –introduction of a grace period (SMEs to postpone payments of interest in case of financial difficulties, use of credit mediator to assist businesses with their loan applications). –Loan guarantees easier for SMEs

9 Research and dissemination Support for technology platforms, JTIs, European Patent... Market surveillance Fiscal promotion Role of dissemination –Practice what we preach Aquafit4Use, TESTNET, TECHNEAU, AirTV, HEISST COMPETITION

10 Technology transfer Capacity building measures and collective research projects –EU and outside Promotional activities –to get more environmentally friendly technologies in foreign markets. EU India Technology Centre –http://www.ebtc.eu

11 Standardisation Standards are crucial –Affect level of dissemination, market penetration, and level of internationalisation. Best Available Technology –Time scale challenge, intensive exchanges Plea for standardisation to sufficiently take into account the interests of the industry concerned.

12 Procurement Private and public procurement is the main key to bring more environmental (friendly) technologies in the market. –A main base to develop procurement is informing and improving the knowledge for potential clients. –In this context one issue is Life-Cycle-Costing. EUCETSA suggests the EU to be more proactive in this field. Coherency with other existing and developing EU legislation –already contributing to greening private and public procurement. –The Ecodesign Directive 2009/125/EC for example sets ambitious Ecodesign requirements for certain products. –Thus public and private purchasers will not be able to buy products any more that do not fulfil the requirements

13 Promotion of environmental technologies A cautionary note: –this is up to industry; the proper business of European supplier associations, rather than European policy makers. Demand for plant visits –Associations cooperate to organize special delegation trips for foreign potential clients or governments. –Trade fairs provide a good basis for promotion of technologies in general.

14 BAT and waste prevention BAT Fixing and describing best available technologies is a good way to get newest technologies in the market. –Binding regulation for at least all EU member states hand in hand with implementation and market surveillance is adequate to realize ambitious environmental policies. –The existing IPPC Directive sets for a wide range of technologies BAT standards. However EUCETSA believes there are flaws in defining a European BAT level. Developing BAT is a very long and complicated process, which requires at least two years. This is hard to reconcile with the technology innovation cycle, which is much faster. Waste prevention and recycling standards EUCETSA likes to stress the importance of recycling and rotation of resources. We support the idea of high recycling standards and waste prevention if this means recyclable design of products and the use of secondary materials for products. When speaking about recycling, we also mean water and wastewater, as water efficiency is one of the major topics today and in the future.

15 Examples of EUCETSA Projects 2002-2010: -Techneau: -Testnet: -AirTV: -Water Platform: -HEISTT – High Efficiency In Situ Treatment Technology for Contaminated Groundwater (geo-textiles+chemicals) -Aquafit for use -PRO-EE Other initiatives or partners: -EU India Business technology centre -Resource Efficiency Alliance -European Water Partnership

16 Taxes and labelling Tax on natural resources There needs to be pricing for consuming environmental resources Polluter principle, precautionary principle and sustainability substantiate the ecological axioms of economic order. Key is to prevent rather than clean up Labelling Market transparency and informed client choices But labelling not a panacea, due to costs Capital goods sector not to be simply assimilated to consumer goods the CE marking has already proven itself as an important product marking. But complex and requires developing closely with sector

17 Governance capacity for eco-innovation Europes Export achievement in the field of environmental technologies and environmental regulations For this reason EUCETSA supports the idea of building governance capacity in this respect. Within the European Union good practice of twinning-projects etc. can be found. We quote our assistance in concrete projects with other states like China, India, and others. However we would like to mention that legal regulations and technical solutions are both sides of a medal – we see the urgent need of a narrow cooperation of the European Commission and the suppliers.



20 Resource and Energy Partnership 20 Resource + Energy position paper –

21 21 Aquafit4Use

22 Thank you Lionel Platteuw

23 AirTV An international instrument to promote air emission technologies Market introduction and acceleration Shorten time between the initiation and development of Environmental sound Technologies Develop commonly recognized and transparent testing protocols, including methodology and operational procedures.

24 Obstacles to deployment of environmental technologies (ET) -Fragmented industry and linking SMEs -Time lag from research to markets (too long) -Limited access to risk capital (specially for SMEs) -Limited awareness / knowledge for ET as an instrument to improve productivity, and often inertia in procurement -But also we dont really know obstacles: -EU and national governments struggle to develop right policies and cant target environmental technology

25 Regulation and public policy drive solutions Policy and public concerns in the driving seat –European policy – Regulations and Directives –National policy – e.g. Netherlands Transition Management (30-50 year visions) –Public opinion re degradation of environment, depletion of resources, climate change Threat to jobs, quality of life etc Loss of control and growing awareness that solutions need to be global or discussed globally –e.g Co 2 emissions –system changes are inevitable

26 Regulatory & other framework conditions Types of conditionsItemsLeading actors Regulatory conditions National regulatory measures National and regional authorities European Commission, industry & professional bodies EU regulatory measures Completion of internal market legislation Industry and professional regulations and standards Other framework conditions Knowledge: R&D, innovation and product/service development Industry, institutes and professional bodies Labour force, knowledge and skills Openness of international markets (trade and investment) European Commission, ASEAN +other regional associations, World Trade Organisation, Governments Competition policy issues Exogenous conditions Climate change Technological innovation and deployment Global structural changes: competition for resource and wealth distribution Social and demographic change

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