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European Broadband Portal Phase II Project Launch Meeting.

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Presentation on theme: "European Broadband Portal Phase II Project Launch Meeting."— Presentation transcript:

1 European Broadband Portal Phase II Project Launch Meeting

2 Agenda Contractual issues EC Introduction of the aims of the 2nd phase of the portal Presentation of the work and approach in executing the tasks Responsibilities of the different team members Cooperation with DGREGIO BB model study Cooperation with Bottom UP Broadband and BB Mapping initiative Organisation of the workshop on these two initiatives Support action on key deliverables: – Workshops – Seminars – Training – Programme advisory service

3 Contractual Issues Finalise all proposal requirements

4 EC Introduction of the aims of the 2nd phase of the portal EC team clarification of specific outputs or outcomes (Guido Acchioni to lead)

5 EBP Portal / Website Outreach marketing campaigns / eMarketing Other Broadband Development related sites Other Broadband Development related sites / projects Blue print / Investment model User Training Modules Seminars / Events / Training / Workshops Blue print / Investment model User Training Modules Multilingual team developing and supporting on the ground actions Refresh content & layout Language facilities Improved Search DG Regio, DG Infso etc. Liaison Blueprint National / Regional / Local Authorities Existing Users New Users Conventional marketing campaigns EBP II the big picture

6 Presentation of the work and approach in executing the tasks – whats changing? We build on the success of EBP phase I – The website and its content evolves to be more dynamic and provides a high level of accessibility and availability. – The user community develops both in scale (50% increase on June 2010) and the depth of its engagement through proactive on-line and direct marketing of EBP. – The emphasis of intervention moves from being passive (on-line / advisory) to active (advising, developing capability, supporting, guiding) – The programme proactively seeks to collaborate with similar programmes (e.g. Broadband mapping / bottom-up broadband) to present a coherent support strategy for end users, engaging partners where this makes sense, but owning the regional relationship and their development

7 Presentation of the work and approach in executing the tasks – whats changing? We develop new capability - We develop a new toolkit to support end user initiatives called the broadband blueprint that provides a combination of training, tools, techniques, templates, models and best practice guides that can be adapted by local teams to fit their specific needs Structured Broadband Investment Blueprint Engaging partners Planning & resourcing Implement plans Review outcomes Structured Guide process steps Model plans, tools & best practice guide Case Studies Investment Models Public / utility based Community based Private / for profit based

8 Presentation of the work and approach in executing the tasks – what's changing? Find out about EBP and are encouraged to register or review the capabilities it can offer them Building awareness of the range of opportunities to support the policy agenda and take the first steps towards action Engaging with others within the EBP network to discuss or develop opportunities Helping to refer other potential users and help them to engage with the EBP How users penetrate the vast range of knowledge, information, insights, best practice, events, guides, tools and find the solutions that are right for them Attending seminars, events meetings (online and face to face) to develop understanding of opportunities Collaborating with others to develop new insights and knowledge Publishing guides and sharing your experiences with the wider community Organisations and individuals access funding and partners to initiate infrastructure development programmes Applying for funding or setting up projects for infrastructure development Reaching out to partners / suppliers and other stakeholders to help develop and deliver programmes. Implementing infrastructure development projects. Gaining support and input from EBP and its constituents Understanding review criteria – accessing assessment and evaluation tools Uploading project review and outcomes Helping others to understand the insights generated within the programme and to deli9ver similar value / understand lessons learned. Speaking at events / webinars Changing perceived best practice and adding to a growing pool of knowledge to develop future best practice Connect Interact Collaborate Transform We focus on user centric service delivery – their success is our ambition Increasing Maturity of interaction

9 Responsibilities of the different team members EBP II Programme Director Charlie Watt EBP II Programme Manager David Cromar EBP II Strategy & Design Roger Williams WP1 Team Strategy & Programme Management WP2 Team Marketing & Communications Management WP3 Team Knowledge & Information Management WP4 Team ICT & Applications Management WP5 Team Special Initiatives Management - VALUE ADDING & SEPARATELY FUNDED ACTIVITIES Roger Williams (lead) Charlie Watt David Cromar Anna Samson Valbona Zefi Arne Hillerns Sophie Le Breton Anna Samson (lead) Roger Williams Charlie Watt Valbona Zefi Sophie le Breton David Cromar (lead) Charlie Watt Roger Williams Anna Samson Arne Hillerns Sophie le Breton Maria Perez Sophie le Breton (lead) Avento (ICT support & hosting) David Cromar Arne Hillerns Maria Perez Expert Panel Crister Mattson – BB Investment George Hall – Policy Martyn Poessenow – Economic Impact Rod Mitchell – Strategy Kees Rovers – BB Investment Sheila Robinson – Investment models Gareth Locksley – ICT Tom Moortgat - ICT Commission Programme Team leaders EBP II programme board (internal) Charlie Watt Roger Williams David Cromar Anna Samson Arne Hillerns Anna Samson (lead) Local agents to be appointed to deliver training / seminars / events or support local BB investment activity

10 Cooperation with DGREGIO BB model study Discussion

11 Cooperation with Bottom UP Broadband and BB Mapping initiative (etc…) Cooperation and collaboration with other EC / European wide initiatives will help to develop a joined up approach to turning policy into practice To achieve sustainable change we must also connect with local providers who can help us to translate our EU standard models to reflect local language and needs The aim is to develop local and to an extent independent communities of users, consumers and suppliers that will underpin sustainable change E.g. Broadband Foundation – Broadband mapping programme (reviewing Broadband foundation, Edinburgh University and other projects focused on mapping broadband infrastructure across Europe – and the opportunity to feed EBP data in – present the map through the EBP)

12 Organisation of the workshop on these two initiatives in June

13 First Regional Workshop Goal – an initial workshop that brings together providers and end users to review the state of current investment and broadband development – to build awareness and engagement in new member states and to help define the requirement for the Broadband Blueprint (Erisa are piloting this approach at the Krakow conference in April 2011) When – by May 2011 Where – to be decided (but in new member states) What – a 1 day facilitated workshop – potentially attached to another major BB or ICT event (currently looking at options) How – guided by Roger Williams (EBP) the event will be run by a combination of EBP and local facilitators Who – regional and local government – local community representatives and broadband service and infrastructure providers. Support from local innovators to bring case studies and encourage local engagement

14 Support action on key deliverables: Overview We have carefully chosen a highly resourceful team that can be responsive to EBP customer demand We initiate this phase with a number of pre-defined capabilities based on our current understanding of the market demand A key element of our approach is based on knowledge transfer – to embed new capabilities across governments, regions and local groups to be able to sustainably develop broadband capability Our scope is only contained by the factors that encourage the deployment and uptake of broadband to achieve economic, social, environmental or political aims

15 Support action on key deliverables: Workshops Aim Workshops will be specifically designed to engage large groups of EBP users to develop new capabilities (e.g. developing long term commercialisation models for broadband infrastructure ownership) – that can be captured, shared and applied across the wider EBP community Approach Workshops will be carefully designed and resourced to ensure the process and attendees have the capability and capacity to deliver the required outcome Within our programme we have access to range of experts that can be deployed to meet specific requirements covering the following subject areas: – Technical infrastructureTechnical Architecture – Investment fundingCommercial design – eBusinesseStrategy – eEducationeHealth – eInfrastructureeGovernment – Workshop design / facilitationTraining design / delivery – Innovation specialistsCommercialisation specialists – Knowledge managementContent management Minimum four workshops / two at EU and two in member states

16 Support action on key deliverables: Training & Seminars Aim Based on a combination of responding to end user demand or promoting anticipated need, to deliver training and seminar programmes that develop required skills and capability in the widest possible constituency of the end user community Approach Combining physical (for communities that do not have access to sufficient infrastructure or where the requirement is best met face to face) online (for sustainable, long term and wider reach) and blended (a combination of both) solutions that are designed to develop defined capabilities in the areas of (but not limited to): – Project managementTechnical Design – Proposal / Funding application writingSupporting innovation – Effective collaborationMarketing & consumer engagement – Service development / deliveryOperations management – Use and application of the Broadband Blueprint toolkit Where possible we will collaboratively develop training and seminars with other organisations or programmes to avoid duplication of effort, and would seek to embed training development in local organisations to facilitate sustainable delivery. Minimum three new training modules developed through the EBP programme – 10 training delivery / seminar events

17 Support action on key deliverables: Advisory Aim Specialised interventions to advise local communities, government or commercial organisations on programmes designed to promulgate the deployment or uptake of broadband infrastructure. Approach Following pro-active marketing of the advisory service to the EBP user community to provide advisory services in response to requests for help. With a particular emphasis on convergence regions and areas poorly served by broadband infrastructure we seek to help end users to progress to the stage of participation i.e. implementing and applying broadband infrastructure. The advisory services include: – Requirements captureProject management – Commercial designAccess to funding – Subject matter experts in eEducation, eHealth, eGovernment and eInfrastructure – Innovation servicesMarketing and communications services – Blueprint implementation support Our aim is to collaborate with other organisations & programmes (e.g. bottom up broadband) to deliver the best advice. Further we will deliver advice through a range of channels including on-line, telephone / videoconference and face to face. Minimum four experts able to support local development / deliver of BB investment programmes

18 Deliverables Work PackageDeliverableRecipientPlanned date (within) WP1 Strategy & Programme Management (SPM) Kick-off meeting – draft project inception document / discussion EU CommissionMonth 1 Inception reportEU CommissionMonth 2 3 * Investment guides & published on EBP Commission & published through EBP Month 6 Update of the to do list / toolkit (Blueprint) EU Commission & published through EBP Month 12 Interim meeting – draft interim report EU CommissionMonth 13 Interim reportEU CommissionMonth 14 Final meeting – draft final report EU CommissionMonth 25 Final reportEU CommissionMonth 25 Final WorkshopEU Commission & other invited stakeholders Month 26 Bi-monthly programme management report / programme board EU CommissionBi-monthly for duration WP2 Marketing & Communications Management (MCM) Minimum 2 Workshops at Commission open to a range of EBP stakeholders EBP CommunityTBD Minimum 2 workshops to be held in new Member States EBP CommunityTBD Minimum 10 training delivery sessions (at least 6 of which will be set in new Member States) EBP CommunityTBD Minimum participation in 2 related events to present EBP Programme EBP CommunityTBD Work PackageDeliverableRecipientPlanned date (within) WP3 Knowledge & Information Management (KIM) Extended EBP contentEBP Community Throughout programme Blueprint content development and assembly EBP Commission & EBP Community Month 12 3 * Blueprint training modules (developed) EU Commission & EBP users / national, regional and local representative s Month 8 WP4 IT & Applications Management (IAM) Functional uplift of the EBP portal / look and feel and operations EU & EBP community Month 3 & extended throughout EBP lifecycle WP5 Special Initiatives Management (SIM) Projects to be identified and defined within the lifecycle of the programme

19 Initial project plan

20 Plan breakdown into streams – Strategy & Programme Management

21 Plan breakdown into streams – Marketing & Communications Management

22 Plan breakdown into streams – KM and IT management

23 Summary (example) actions to date Initial consultation with Heeze-Leende (Eindhoven – NL) – exploring sourcing of funding for a community owned 100mbps passive fibre network that could be replicated in multiple similar communities (note the dual objective of working with a local community to develop a proposition that helps them, and is re-usable as a model to embed in the Blueprint guide) Providing advice and guidance to Basque region / consultants on regional infrastructure development Pro-active involvement with Swedish broadband alliance Engagement with planned COE for community broadband in Eindhoven Initial consultation on support for e-Education opportunities that could evolve in Malpolska region of Poland – focused on e-Education Continued population / publication of case studies and news through the EBP website. June 2010 EBP registered users 600 – January 2011 EBP registered users – 650 Migrating support for EBP platform to new provider Avento (better service level agreement, site availability and the ability to develop functionality of Web 2.0 applications) First draft of the project initiation document is well underway – awaiting decisions and outcomes from this meeting to progress to version 1.0 by the end of this month.

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