Presentation on theme: "European Broadband Portal Phase II"— Presentation transcript:
1European Broadband Portal Phase II Project Launch Meeting
2Agenda Contractual issues EC Introduction of the aims of the 2nd phase of the portalPresentation of the work and approach in executing the tasksResponsibilities of the different team membersCooperation with DGREGIO BB model studyCooperation with Bottom UP Broadband and BB Mapping initiativeOrganisation of the workshop on these two initiativesSupport action on key deliverables:WorkshopsSeminarsTrainingProgramme advisory service
3Contractual IssuesFinalise all proposal requirements
4EC Introduction of the aims of the 2nd phase of the portal EC team clarification of specific outputs or outcomes (Guido Acchioni to lead)
5EBP II the “big picture” EBP Portal / WebsiteOutreach marketing campaigns / eMarketingExisting UsersImproved SearchRefresh content & layoutOther Broadband Development related sitesOther Broadband Development related sitesOther Broadband Development related sites / projectsNational / Regional / Local AuthoritiesLanguage facilitiesBlueprintConventional marketing campaignsNew UsersSeminars / Events / Training / WorkshopsDG Regio, DG Infso etc. LiaisonStructuredBroadbandInvestmentBlueprintEngaging partnersPlanning & resourcingImplement plansReview outcomesStructured Guide process stepsModel plans, tools & best practice guideCase StudiesInvestment ModelsPublic / utility basedCommunity basedPrivate / for profit basedBlue print / Investment model User Training ModulesBlue print / Investment model User Training ModulesBlue print / Investment model User Training ModulesMultilingual team developing and supporting “on the ground” actions
6Presentation of the work and approach in executing the tasks – what’s changing? We “build on” the success of EBP phase IThe website and its content evolves to be more dynamic and provides a high level of accessibility and availability.The user community develops both in scale (50% increase on June 2010) and the depth of its engagement through proactive on-line and direct marketing of EBP.The emphasis of intervention moves from being passive (on-line / advisory) to active (advising, developing capability, supporting, guiding)The programme proactively seeks to collaborate with similar programmes (e.g. Broadband mapping / bottom-up broadband) to present a coherent support strategy for end users, engaging partners where this makes sense, but owning the regional relationship and their development
7Structured Guide process steps Presentation of the work and approach in executing the tasks – what’s changing?We develop new capability- We develop a new “toolkit” to support end user initiatives called the “broadband blueprint” that provides a combination of training, tools, techniques, templates, models and best practice guides that can be adapted by local teams to fit their specific needsStructuredBroadbandInvestmentBlueprintEngaging partnersPlanning & resourcingImplement plansReview outcomesStructured Guide process stepsModel plans, tools & best practice guideCase StudiesInvestment ModelsPublic / utility basedCommunity basedPrivate / for profit based
8Increasing Maturity of interaction Presentation of the work and approach in executing the tasks – what's changing?We focus on “user centric” service delivery – their success is our ambitionConnectFind out about EBP and are encouraged to register or review the capabilities it can offer themHow users penetrate the vast range of knowledge, information, insights, best practice, events, guides, tools and find the solutions that are right for themOrganisations and individuals access funding and partners to initiate infrastructure development programmesUnderstanding review criteria – accessing assessment and evaluation toolsInteractBuilding awareness of the range of opportunities to support the policy agenda and take the first steps towards actionAttending seminars, events meetings (online and face to face) to develop understanding of opportunitiesApplying for funding or setting up projects for infrastructure developmentUploading project review and outcomesIncreasing Maturity of interactionCollaborateEngaging with others within the EBP network to discuss or develop opportunitiesCollaborating with others to develop new insights and knowledgeReaching out to partners / suppliers and other stakeholders to help develop and deliver programmes.Helping others to understand the insights generated within the programme and to deli9ver similar value / understand lessons learned. Speaking at events / webinarsTransformHelping to refer other potential users and help them to engage with the EBPPublishing guides and sharing your experiences with the wider communityImplementing infrastructure development projects. Gaining support and input from EBP and its constituentsChanging perceived best practice and adding to a growing pool of knowledge to develop future best practice
9Responsibilities of the different team members Expert PanelCrister Mattson – BB InvestmentGeorge Hall – PolicyMartyn Poessenow – Economic ImpactRod Mitchell – StrategyKees Rovers – BB InvestmentSheila Robinson – Investment modelsGareth Locksley – ICTTom Moortgat - ICTEBP IIProgramme DirectorCharlie WattCommission Programme Team leadersEBP IIStrategy & DesignRoger WilliamsEBP IIProgramme ManagerDavid CromarWP1 TeamStrategy & Programme ManagementWP2 TeamMarketing & Communications ManagementWP3 TeamKnowledge & Information ManagementWP4 TeamICT & Applications ManagementRoger Williams (lead)Charlie WattDavid CromarAnna SamsonValbona ZefiArne HillernsSophie Le BretonAnna Samson (lead)Roger WilliamsCharlie WattValbona ZefiSophie le BretonDavid Cromar (lead)Charlie WattRoger WilliamsAnna SamsonArne HillernsSophie le BretonMaria PerezSophie le Breton (lead)Avento (ICT support & hosting)David CromarArne HillernsMaria PerezEBP II programme board (internal)Charlie WattRoger WilliamsDavid CromarAnna SamsonArne HillernsAnna Samson (lead)Local agents to be appointed to deliver training / seminars / events or support local BB investment activityWP5 TeamSpecial Initiatives Management- VALUE ADDING & SEPARATELY FUNDED ACTIVITIES
10Cooperation with DGREGIO BB model study Discussion
11Cooperation with Bottom UP Broadband and BB Mapping initiative (etc…) Cooperation and collaboration with other EC / European wide initiatives will help to develop a “joined” up approach to turning policy into practiceTo achieve sustainable change we must also connect with local “providers” who can help us to translate our “EU standard” models to reflect local language and needsThe aim is to develop local and to an extent independent communities of users, consumers and suppliers that will underpin sustainable changeE.g. Broadband Foundation – Broadband mapping programme (reviewing Broadband foundation, Edinburgh University and other projects focused on mapping broadband infrastructure across Europe – and the opportunity to feed EBP data in – present the map through the EBP)
12Organisation of the workshop on these two initiatives in June
13First Regional Workshop Goal – an initial workshop that brings together providers and end users to review the “state” of current investment and broadband development – to build awareness and engagement in new member states and to help define the requirement for the Broadband Blueprint (Erisa are piloting this approach at the Krakow conference in April 2011)When – by May 2011Where – to be decided (but in new member states)What – a 1 day facilitated workshop – potentially attached to another major BB or ICT event (currently looking at options)How – guided by Roger Williams (EBP) the event will be run by a combination of EBP and local facilitatorsWho – regional and local government – local community representatives and broadband service and infrastructure providers. Support from local “innovators” to bring case studies and encourage local engagement
14Support action on key deliverables: Overview We have carefully chosen a highly resourceful team that can be “responsive” to EBP customer demandWe initiate this phase with a number of pre-defined capabilities based on our current understanding of the market demandA key element of our approach is based on “knowledge transfer” – to embed new capabilities across governments, regions and local groups to be able to sustainably develop broadband capabilityOur scope is only contained by the factors that encourage the deployment and uptake of broadband to achieve economic, social, environmental or political aims
15Support action on key deliverables: Workshops Minimum four workshops / two at EU and two in member statesAimWorkshops will be specifically designed to engage large groups of EBP users to develop new capabilities (e.g. developing long term commercialisation models for broadband infrastructure ownership) – that can be captured, shared and applied across the wider EBP communityApproachWorkshops will be carefully designed and resourced to ensure the process and attendees have the capability and capacity to deliver the required outcomeWithin our programme we have access to range of experts that can be deployed to meet specific requirements covering the following subject areas:Technical infrastructure Technical ArchitectureInvestment funding Commercial designeBusiness eStrategyeEducation eHealtheInfrastructure eGovernmentWorkshop design / facilitation Training design / deliveryInnovation specialists Commercialisation specialistsKnowledge management Content management
16Support action on key deliverables: Training & Seminars Minimum three new training modules developed through the EBP programme – 10 training delivery / seminar eventsAimBased on a combination of responding to end user demand or promoting anticipated need, to deliver training and seminar programmes that develop required skills and capability in the widest possible constituency of the end user communityApproachCombining physical (for communities that do not have access to sufficient infrastructure or where the requirement is best met face to face) online (for sustainable, long term and wider reach) and blended (a combination of both) solutions that are designed to develop defined capabilities in the areas of (but not limited to):Project management Technical DesignProposal / Funding application writing Supporting innovationEffective collaboration Marketing & consumer engagementService development / delivery Operations managementUse and application of the Broadband Blueprint toolkitWhere possible we will collaboratively develop training and seminars with other organisations or programmes to avoid duplication of effort, and would seek to embed training development in local organisations to facilitate sustainable delivery.
17Support action on key deliverables: Advisory Minimum four experts able to support local development / deliver of BB investment programmesAimSpecialised interventions to advise local communities, government or commercial organisations on programmes designed to promulgate the deployment or uptake of broadband infrastructure.ApproachFollowing pro-active marketing of the advisory service to the EBP user community to provide advisory services in response to requests for help. With a particular emphasis on convergence regions and areas poorly served by broadband infrastructure we seek to help end users to progress to the stage of “participation” i.e. implementing and applying broadband infrastructure. The advisory services include:Requirements capture Project managementCommercial design Access to fundingSubject matter experts in eEducation, eHealth, eGovernment and eInfrastructureInnovation services Marketing and communications servicesBlueprint implementation supportOur aim is to collaborate with other organisations & programmes (e.g. bottom up broadband) to deliver the best advice. Further we will deliver advice through a range of channels including on-line, telephone / videoconference and face to face.
18Deliverables Work Package Deliverable Recipient Planned date (within) WP1 Strategy & Programme Management (SPM)Kick-off meeting – draft project inception document / discussionEU CommissionMonth 1Inception reportMonth 23 * Investment guides & published on EBPCommission & published through EBPMonth 6Update of the to do list / toolkit (Blueprint)EU Commission & published through EBPMonth 12Interim meeting – draft interim reportMonth 13Interim reportMonth 14Final meeting – draft final reportMonth 25Final reportFinal WorkshopEU Commission & other invited stakeholdersMonth 26Bi-monthly programme management report / programme boardBi-monthly for durationWP2 Marketing & Communications Management (MCM)Minimum 2 Workshops at Commission open to a range of EBP stakeholdersEBP CommunityTBDMinimum 2 workshops to be held in new Member StatesMinimum 10 training delivery sessions (at least 6 of which will be set in new Member States)Minimum participation in 2 related events to present EBP ProgrammeWork PackageDeliverableRecipientPlanned date (within)WP3 Knowledge & Information Management (KIM)Extended EBP contentEBP CommunityThroughout programmeBlueprint content development and assemblyEBP Commission & EBP CommunityMonth 123 * Blueprint training modules (developed)EU Commission & EBP users / national, regional and local representative sMonth 8WP4 IT & Applications Management (IAM)Functional uplift of the EBP portal / look and feel and operationsEU & EBP communityMonth 3 & extended throughout EBP lifecycleWP5 Special Initiatives Management (SIM)Projects to be identified and defined within the lifecycle of the programme
20Plan “breakdown” into streams – Strategy & Programme Management
21Plan “breakdown” into streams – Marketing & Communications Management
22Plan “breakdown” into streams – KM and IT management
23Summary (example) actions to date Initial consultation with Heeze-Leende (Eindhoven – NL) – exploring sourcing of funding for a “community owned” 100mbps passive fibre network that could be replicated in multiple similar communities (note the dual objective of working with a “local” community to develop a proposition that helps them, and is re-usable as a model to embed in the Blueprint guide)Providing advice and guidance to Basque region / consultants on regional infrastructure developmentPro-active involvement with Swedish broadband allianceEngagement with planned COE for community broadband in EindhovenInitial consultation on support for e-Education opportunities that could evolve in Malpolska region of Poland – focused on e-EducationContinued population / publication of case studies and news through the EBP website.June 2010 EBP registered users 600 – January 2011 EBP registered users – 650Migrating support for EBP platform to new provider Avento (better service level agreement, site availability and the ability to develop functionality of Web 2.0 applications)First draft of the project initiation document is well underway – awaiting decisions and outcomes from this meeting to progress to version 1.0 by the end of this month.