1. Enabling Sri Lanka Tourism 2.0 and beyond

2. Key Objectives Facilitate for the Hotels & DMCs to explore best in class IT products and solutions available in Sri Lanka that will enable to Attract, Service and Retain guests. Facilitate meaningful engagement between the leaders of the IT companies and Hotels & DMCs to help accelerate innovation and adoption Recognize best in class IT products and solutions servicing the Hotels & DMCs

3. Key Business Focus Areas – Award Categories 1. Marketing Sri Lanka as a destination 2. Marketing individual properties, destination management companies and experiences 3. Enhance and manage top line enablers 4. Optimize cost management

4. Approach – WIP Sign up interested IT companies that have existing products servicing the tourism sector – deadline extended to 31 st May Shortlist finalist via 10 minute demo/pitches by a panel of tourism sector business leaders. – by 2 nd week in June ( tentative ) Looking at having a peoples choice award category by public voting of pitch videos on a FB page– Not Confirmed Half a day exhibition / discussion forums opened up to tourism sector at which the finalist will pitch to select award winners. – in July ( tentative ) – The stalls for the trade show will be sold (cost not finalized yet )

5. Key Evaluation Criteria across the 4 key business focus areas - Not Finalized 1. Effectiveness of solution Ability to measure tangible and quantified business results by using the solution Reach and access to targeted audience Usability and visual attractiveness of solution 2. Ease of deployment and adoption in the local context Is the solution relevant to the target market been addressed Ease of use and ability to integrate with other systems / manual operations Multiple pricing options to cater to different levels and ability to scale Ability to make investment in stages and grow with proven value 3. Proven capability of solution Existing client satisfaction and references Key value delivered to existing clients Awards and recognition