1. Commitment We believe in the concept We are committed to Cleveland We intend to remain loyal to Cleveland We intend to see the project through We believe in the concept We are committed to Cleveland We intend to remain loyal to Cleveland We intend to see the project through

2. Project Concept One facility that includes all of the following: - Temporary Exhibition Hall (Trade Show Hall) - Permanent Exhibition Hall (Medical Mart) - Conference Center One facility that includes all of the following: - Temporary Exhibition Hall (Trade Show Hall) - Permanent Exhibition Hall (Medical Mart) - Conference Center

3. Facility Scope Ideal Site300,000 – 420,000 sf (7 – 10 acres) Temporary Exhibition Hall (First Floor) 300,000 sf Permanent Exhibition Hall (Second Floor) 100,000 sf Conference Facility (Second Floor) 100,000 sf Back of the House50,000 sf Parking1,000 spaces

4. Project Tasks 1.Develop Strategic Plan 2.Select Site 3.Select Architectural & Design Team 4.Manage Architectural & Engineering Process 5.Land Use & Entitlements 6.Select General Contractor 7.Obtain Financing 8.Manage Incentives 9.Manage Construction 10.Identify Alternative Uses for Existing Convention Center 11.Recruit Trade Shows 12.Recruit Permanent Exhibitors 13.Recruit Conferences 14.Manage Day-to-Day Operations 15.Manage Local and National Public Relations

5. First Mover Advantages Best opportunity to attract show producers Manufacturers will only experiment once Financial institutions will only bet on one project Best shot at greatest talent Early success will keep competitors away Early success leads to success Most media attention Most visibility to first mover’s city Best opportunity to attract show producers Manufacturers will only experiment once Financial institutions will only bet on one project Best shot at greatest talent Early success will keep competitors away Early success leads to success Most media attention Most visibility to first mover’s city

6. Location 3 basic areas 1.Downtown 2.Midtown 3.Near Medical Infrastructure 3 basic areas 1.Downtown 2.Midtown 3.Near Medical Infrastructure

7. Location Downtown Close proximity to hotels, restaurants and entertainment 20 minutes to medical infrastructure Downtown Close proximity to hotels, restaurants and entertainment 20 minutes to medical infrastructure

8. Location Midtown Abundance of assemblage opportunities Not downtown nor near medical infrastructure Midtown Abundance of assemblage opportunities Not downtown nor near medical infrastructure

9. Location Near Medical Infrastructure Optimally convenient for conducting medical business 20 minutes to hospitality and entertainment infrastructure Near Medical Infrastructure Optimally convenient for conducting medical business 20 minutes to hospitality and entertainment infrastructure

10. Commitment We believe in the concept We are committed to Cleveland We intend to remain loyal to Cleveland We intend to see the project through We believe in the concept We are committed to Cleveland We intend to remain loyal to Cleveland We intend to see the project through