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Challenges in communicating the European dimension Budapest, 15 October 2010.

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Presentation on theme: "Challenges in communicating the European dimension Budapest, 15 October 2010."— Presentation transcript:

1 Challenges in communicating the European dimension Budapest, 15 October 2010

2 Adrienn GEGES Head of Press Section European Commission Representation in Hungary Adrienn GEGES Head of Press Section European Commission Representation in Hungary

3 3 European Communication who? - the role of the Commission what? - values, policies, politics how? - tools & methods where? - media situation How can all this be best combined? who? - the role of the Commission what? - values, policies, politics how? - tools & methods where? - media situation How can all this be best combined? 3

4 4 Who? from 2005 more emphasis on Communication Going local exercise a two-way communication channel political messages to HQ communication/press messages from HQ the voice of the EU in the MS, but not an Embassy from 2005 more emphasis on Communication Going local exercise a two-way communication channel political messages to HQ communication/press messages from HQ the voice of the EU in the MS, but not an Embassy 4

5 5 What? values policies politics THE EU IS GOOD FOR YOU values policies politics THE EU IS GOOD FOR YOU 5

6 How? central communication campaigns (mostly PR) press relations and press services (press room, EbS, mediacabinet) central services (Europe Direct, Team Europe, EDC) local events (9 May) targeted communication actions (students, teachers, +50) Európa Pont central communication campaigns (mostly PR) press relations and press services (press room, EbS, mediacabinet) central services (Europe Direct, Team Europe, EDC) local events (9 May) targeted communication actions (students, teachers, +50) Európa Pont

7 7 Where? changing legal framework overpoliticised media growing celebrity culture money, sex and football faster news cycles increasing importance of online content below 26 turning away from traditional information sources social media, community sites changing legal framework overpoliticised media growing celebrity culture money, sex and football faster news cycles increasing importance of online content below 26 turning away from traditional information sources social media, community sites 7

8 8 The gap valuescelebrity culture policies rapid news cycles short messages politicsoverpoliticised media

9 9 Possibilities??? follow the money! rise of investigative journalism, civil journalism portrayal of anti-fraud activities corresponds to expectations of modern media use the circumstances: overpoliticised media - whistleblowing? overflow of information - more info available use the Commission services (budget, public procurement, decision-making, organisation chart, legal measures are all online) follow the money! rise of investigative journalism, civil journalism portrayal of anti-fraud activities corresponds to expectations of modern media use the circumstances: overpoliticised media - whistleblowing? overflow of information - more info available use the Commission services (budget, public procurement, decision-making, organisation chart, legal measures are all online) 9

10 Questions? Adrienn GEGES adrienn.geges@ec.europa.eu


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