Presentation on theme: "EU-Ukraine Cooperation"— Presentation transcript:
1EU-Ukraine Cooperation Communicating your EU-funded projectBianca BaumlerEU Delegation to Ukraine, Communications Manager3 April, 2013
2What? (Who? When? Why? How?) The Big Picture Communication objectives, Slogan and Key MessagesProject Communication responsibilitiesMore from the Communications ToolkitHow can the EU Delegation help?
3The big picture Project as one of many Ukraine-EU projects (What else is the EU doing in Ukraine?)Project as part of larger picture of EU as Global Actor(What is the EU?)
4European Neighbourhood Policy “more (progress) for more (support)”developed in 2004 tofacilitate closer political links and elements of economic integration andpromote good governance, economic and social development in EU neighbours
5Eastern Partnership2009: differentiated approach with each partner (own way & speed)improved market access and promotion of free trade areasincreased mobility between EU and Partnerssupport for economic and social development
6Cooperation Strategy 2011-13 Priority 1: Good Governance and the Rule of LawJustice, Freedom and SecurityIntegrated Border ManagementPublic Administration Reform and Public Financial ManagementDisarmamentPriority 2: EU-Ukraine Association AgreementFacilitation of the entry into force of the AAFacilitation of the establishment of a DCFTAPriority 3: Sustainable DevelopmentEnergy, Environment and Climate Change, TransportRegional and Rural development
7EU Del. Communications Goal #1: 1) Create a more coherent and quality image and message of EU-Ukraine cooperation, by facilitating networking and best practice exchange and common events among EU-funded projects.Communications Toolkitcapacity4dev communications forum:Liaise with other EU-Ukraine Cooperation projects in your field and region.
8Goal # 2: ContextEmphasize policy context of cooperation by pointing out Ukraine's legal and institutional changes or specific improvements supported by EU funding.What is the EU policy for your project's field of work? What are the EU best practices in the sector?How is your project helping Ukraine reform its legislation and/or institutions?How will the foreseen policy changes or reforms benefit Ukrainian citizens?
9Goal # 3: Association Agreement Mainstream communications on Association Agreement / Deep and Comprehensive Free Trade Area (DCFTA), and where relevant Budget Support, in all events and tools.How does your project help prepare Ukraine for the Association Agreement?How will this part of the Association Agreement benefit Ukrainian citizens?For all sectors that receive Budget Support, what are the key goals in the sector? How does this type of cooperation work? What are its key
11EU-Ukraine Key Message The EU supports Ukraine in its move towards a more democratic, stable & prosperous future.EU-Ukraine Cooperation supports Ukraine's democratic and economic reform and good governance.
12Project Communication Responsibilities A legal obligation to publicise your achievements & developmentsDevelop Communications Strategy & budgetHire and/or designate Communications officer/contact personApply Communications toolkit
13Communications Toolkit Summary of EU Visibility RequirementsEU Delegation Communication StrategyProject Communications Strategy: Target Audiences, Key Messages & ToolsWorking with the Media: Events, Press Releases and Media Networking
14EU Identity the EU flag (Clear identity) messages of support and solidarity, etc.EU Identity
15Standard Statements Brochures, Web pages and/or Reports: Disclaimer: “This publication has been produced with the assistance of the European Union. The contents of this publication is the sole responsibility of the (name of the author/contractor/implementing partner) and can in no way be taken to reflect the views of the European Union.”General Statement of the EU: “The European Union is made up of 27 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievement and its values with countries and peoples beyond its borders.”
16EU TemplatesA full set of visibility tools are available online, including templates ready to be adapted to your specific requests.16
17Communication of our EU-Ukraine Cooperation Goal: to show Ukrainian citizens the concrete benefits of EU-Ukraine CooperationRegular contact and support to media, including site visits to projects, e.g. with EU Ambassadors during Europe DaysCommunication Events, e.g. European Village during Euro2012Contact information on projects:PARTICIPATION IN EU PROGRAMMES AND AGENCIES12
18More Comm. Tools1) First web-forum dedicated to EU-Ukraine Cooperation Communications. For advice and replies on how best to communicate your project results.2) Monthly EU-Ukraine Cooperation News:3) Channel 5's weekly "Windows to Europe" TV programme: Sundays at 18:15
19TIMING Good PLAN of actions Plan early & consult ALL concerned Good coordination with concerned partners (including with EU Delegation)
20Top tips KISS – Keep It Sweet & Simple/Keep It Short & Simple Be creative & focus on the human factorUse eye-catching, story-telling graphics/photos