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1 Kick-off meeting ACCEPT PLURALISM Project Louisa Anastopoulou European Commission, DG RTD Florence, 8-9 July 2010.

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Presentation on theme: "1 Kick-off meeting ACCEPT PLURALISM Project Louisa Anastopoulou European Commission, DG RTD Florence, 8-9 July 2010."— Presentation transcript:

1 1 Kick-off meeting ACCEPT PLURALISM Project Louisa Anastopoulou European Commission, DG RTD Florence, 8-9 July 2010

2 2 A communication and dissemination strategy in order to prepare the scientific evidence of their projects towards policymaking Researchers to implement:

3 3 Given that all research projects selected should be"problem oriented" and "policy relevant": Announce the problems to be tackled: the project's rationale Define clear EU policy questions based on your scientific objectives by anticipating key messages to which you will provide answers Establish target audiences: To whom the project may concern From the start of the project:

4 4 Enable researchers to share the project's objective with stakeholders Stimulate a wider public interest Get issues raised by research on the policy agendas at local, regional, national and European levels Only by this way, you could promote scientific-evidence for policymaking From the start of the project:

5 5 10 Steps for a communication and dissemination strategy 1. Form a communication team 2. Create a promotional flyer 3. Produce an attractive brochure presenting your project 4. Develop an attractive website 5. Seek out dialogue with stakeholders From the start of the project:

6 6 From the start of the project: 6. Engage the media 7. Write policy briefs 8. Arrange briefing sessions and dialogue panels 9. Organize a final conference 10. Produce a final publishable summary report

7 7 1 Research community (in the widest sense) 2 Policy makers (at local, regional, national and European level) 3 Citizens (via information multipliers and opinion makers) Strategy: Target groups Policy makers are: Commissioners Members of the EP Ministries Regional authorities NGOs

8 8 The key messages are to be tailored to the different target groups ! Strategy: Key messages

9 9 THANK YOU FOR YOUR ATTENTION!

10 10 National, regional & local authorities NGOs Media National, regional & local authorities NGOs Media National, regional & local authorities NGOs Media National, regional & local authorities NGOs Media Communication entity per country National, regional & local authorities NGOs Media Project coordinator Partner

11 11 lWhat the project is about lWhat is its European added value? lTo whom it may concern lWhat are the expected results? lWhat are the thematic research fields? l How the project operates lConsortium lWhat are the communication and dissemination activities? PROMOTIONAL FLYER

12 12 lIntroduction by the Project Coordinator lDefine the main lines of the research - comparative element, - interdisciplinary, - methodology, - workplan… PROJECT BROCHURE

13 13 Welcome -About - Intro Text Project Logo Project Coordinator / Basic Info Intranet Menu Disclaimer Title of Project Newsletter Latest news/highlights or Past Events Useful items Calendar Partners Logo Social Media Visual elements Path The above are minimum of course additional Elements of Content, could be include, (ie: Recently added documents, Participant Videos, Milestones of Project,Work Packages, Tags, ect) Obligatory Optional

14 14 Project XXX - Logo Project Coordinator (Name – title /e- email-photo) Intranet/ Login Username:............... Password:.......... What is this ? Forgot Password ? ie: Subscribe to our Monthly newsletter Submit yr email :____ About XXX Objective & mission Why its is unique? - rationale Who this concerns Impact News Events Consortium Project Coordinator Partners Scientific Board Research Content Research Scheme Working Packages Working Documents Deliverables Final project Report Databases Dissemination Strategy Logo Flyer Brochure Policy Briefs For the media Links EU related Project related Contact us print - email Welcome -About XXX, In a few (3-4) sentences describe the project, for example: … this project is about how people interact concerning … and the impact for the EU on various aspects… and how this influences…. Also sated in which of the 8 activities it falls into, the budget and the duration. Finally one could include a sentence about the type of Partners, (ie: 10 Universities from 5 different European countries)… etc etc etc etc etc etc more Disclaimer: the views expressed in this web site do not necessarily reflect the views of the E. C. Site map – credits –Contact Title of Project You are: Home /… (Path-only in internal page) RSS - print - email ie: latest news or highlights or Past Events: dsm fnsdfsdn sfdks nd n Dskfnsdf ksdfn sdf n sdkfnsd sdds fnsdk fns dds fsdf ds fdsdsfsdfs mdfgdsfg dfgfdg sdgdsfg dsgdsfg fdsdfgsd sdgds dfgdfs dfgfds dsfgdfs fdsgdsf s dgds sdfdsafsdf sdfdsf sdfsd ds fd sf ds fd sdfd sd f dds f ds f ds f dsf d sf ie English – French – German Fonts A A A Search: ……… ie: Calendar ie: Partners Logo (maybe scrolling) ie: Visit us on Facebook and/or blog, forum ie: visual elements

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