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Dont hide from the potentially negative Lessons Learned & Examples.

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Presentation on theme: "Dont hide from the potentially negative Lessons Learned & Examples."— Presentation transcript:

1 Dont hide from the potentially negative Lessons Learned & Examples

2 Closure of Mullingar Barracks

3 Stand Down of 4 th Brigade

4 Stand Down of 5 th Battalion

5 Certain things sell Lessons Learned & Examples

6 Army Rangers 2 nd in Sniper Comp

7 DF Facebook 21/11/2012 DF Facebook Stats 48,000 views Army Rangers 2 nd in Sniper Comp

8 Army Rangers Fast Rope Video

9 Star 20 /11/2013 Indo 26 /11/2013 Traditional Media Coverage

10 Air Corps Pilot Breaks World Marathon Record DF Facebook 05 May 2013 93,000 views

11 Content is King !

12 @defenceforces tweet 31/01

13 Content is King ! http://youtu.be/-9aKqgZ_-BQ

14 Content is King !

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17 Engagement is Queen !

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21 Some things dont work !

22 Dangers… Operational Security Geotagging Data Mining Uninformed/informed users Zombie sites = loss of credibility Twitter spam Family security

23 Take Aways It replaces nothing but augments whats there Identify targets and engage on their terms The medium is the message By being there you can shape the agenda, dominate the space Foster a culture of content creation Authentic and appropriate content Content is King; Engagement is Queen

24 And Finally…


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