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Financing of tourism through cluster organizations in Slovakia Cluster TURIEC Association of tourism name: Tomas Holic organization: Cluster TURIEC state:

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Presentation on theme: "Financing of tourism through cluster organizations in Slovakia Cluster TURIEC Association of tourism name: Tomas Holic organization: Cluster TURIEC state:"— Presentation transcript:

1 Financing of tourism through cluster organizations in Slovakia Cluster TURIEC Association of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

2 Development of tourism clusters 2005 Žilina inovation policy 2007 Cluster initiative 2008 Founding of first tourism clusters 2009 Establishment of Cluster TURIEC 2010 New law - support of tourism 2011 Founding of first Regional and Local org. of tourism 2012 Establishment of OOCR Turiec - Kremnicko name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

3 Structure of tourism support Ministry of regional development Slovak tourism board Regional organizations of tourism Local / Area organizations of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

4 Regional organization of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

5 Regional organization of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

6 Local / Area organizations of tourism name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact:

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8 Characteristics

9 Skiing and Snowboarding

10 One region – one skipass

11 Additional winter activities

12 Summer activities – Trekking, MTB

13 Summer activities

14 Countryside in summer

15 Center of slovak culture and slovak history

16 Entertainment

17 Accommodation

18 Spa – water for healing

19 Aquapark – water for fun

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21 Financing local organizations name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Membership contributions Voluntary contributions Sale of products, services Income from advertising Grants from budget of ministry for RD Other grants

22 Financing from state budget grant name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Grant amount equals sum of membership contributions from last year Maximum 90% of total accommodation tax collected in towns or villages – members of oraganization If Local organization is a member of Regional organization, 10% of grant amount will be transfered to Regional organization If Local organization is not a member of any Regional organizasion grant amount is cut down by 10%

23 Application of state budget grant name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Marketing and promotion Printed promotion except books Promotion at exhibitions and fairs Websites, internet promotion, e-marketing Logo and basic graphic conception Discount cards Activities of Tourist information centers Reservation systems

24 Application of state budget grant name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Creating products of tourism Supporting local attractions Infrastructure of tourism Strategic and analytic documents Quality evaluation systems Educational activities Employees – language skills, PC skills Know-how transfer

25 name: Tomas Holic organization: Cluster TURIEC state: Slovakia contact: Thank you for your kind attention!


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