Presentation on theme: "Social Media Use in the Irish Defence Forces Defence Forces Public Relations Branch PRESENTED BY Commandant Denis Hanly."— Presentation transcript:
Social Media Use in the Irish Defence Forces Defence Forces Public Relations Branch PRESENTED BY Commandant Denis Hanly
Outline Why bother Where are we Planning Lessons learned & examples Dangers Take aways
Why do we bother? Restrained budgets but increased need for good PR… Social media fits the bill. It forms part of full spectrum PR & complementary part of our communications mix. Our audiences include diverse demographics – You go to where they are – The medium is the message
Why do we bother? Social media replaces nothing & is not the magic bullet but augments/complements existing PR platforms If you are not there the conversation will take place without you i.e. it is much harder to change an agenda than to set it We use a mix of operational updates and more generic posts to connect Its our responsibility to explain what we do and why we do it to the Citizen through ALL means
Facebook – Irish Defence Forces (30k), Air Corps (6k), Navy (5k), DFTC (2K), Recruitment(5k) Twitter - @defenceforces (6.2k), @dfpo (2k), @ dfarchives (850) Where are we
Flickr - 7974 photos, 5,672,000 views, 552 views average, most popular Blue Whales (12,918 views) YouTube - 150 videos, 1,515,500 views, most popular LTAV (254,650 views) Where are we
De-conflict traditional media and social media but one can lead to the other (social to traditional) Lessons Learned & Examples
Social Media Planning A strategy that identifies targets: – Families, recruits, media, local population, international partners Identify targets and engage on their terms Different content depending on platform Treat as seriously as a press release but… Community manager must be authentic It takes a lot of time!
Identify the type of content each audience wants Produce content that gives your key message in the format your audience wants Post that content where your audience is Engage, moderate, assess, refine, engage Social Media Planning
Troops and Overseas I missed you so much Daddy ! http://www.youtube.com/watch?v=ww3IouNuh Mc
As in war – Timing is everything Leverage other events, dates, holidays to get attention Lessons Learned & Examples
Your consent to our cookies if you continue to use this website.