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Page 1 EGNOS added value in the regulated Tracking and Tracing Services for Livestock Transport EGNOS/Galileo services benefiting to regulated applications,

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Presentation on theme: "Page 1 EGNOS added value in the regulated Tracking and Tracing Services for Livestock Transport EGNOS/Galileo services benefiting to regulated applications,"— Presentation transcript:

1 Page 1 EGNOS added value in the regulated Tracking and Tracing Services for Livestock Transport EGNOS/Galileo services benefiting to regulated applications, Brussels Vereinigung High Tech Marketing - HiTec Andrea Kurz

2 Page 2 Market environment EGNOS tracking & tracking services Main results Market analysis outcomes Recommendations Contents

3 Page 3 Livestock Transport: regulation calling for guaranteed satellite-based signal Regulation 2005/1/EC on animal protection during transport and related operations livestock transported for more than 8 hours all trucks to be equipped with a GNSS unit starting Jan 1st 2009 regulates the on-board system that controls microclimate and the distance travelled without breaks the regulation explicitly mentions a guaranteed satellite-based signal, yet trucks are currently equipped with GPS technology (best effort) June 2008: JRC issued final technical specifications report – present version makes reference to GNSS (GPS/GLONASS/GALILEO, EGNOS is not mentioned) December 2008: ITS action plan addresses eFreight and the provision of en route information on the location and condition of transported goods (especially dangerous goods and live animals) with EGNOS/Galileo and RFID technology EC impact assessment study on travelling times and space allowances (unchanged since 1995) - ongoing Market environment

4 Page 4 EGNOS tracking and tracing services Main elements of the architecture: On-Board Unit + Positioning, Door & Temperature Sensors Service Centre Core Infrastructure User Interface EGNOS CS via SISNeT in the OBU Temperatur Sensor Door Sensor

5 Page 5 The I-10 OBU used by GMV for the MENTORE demo is compliant with the Council Regulation (EC) 1/2005. The System provides transporters with a tool to facilitate compliance with animal welfare requirements in transportation contributes to decreasing the administrative burden for transporters and competent authorities will enable the competent authorities to perform more targeted, effective and efficient controls on such transports and will ensure the uniform enforcement of the regulation in the EC No significant difference found with respect to GPS accuracy / availability since long distance journeys are mainly suburban If GNSS information will be used to fine in case of infringement of law, EGNOS provides the integrity information necessary and a service guarantee Main results

6 Page 6 Market Scenarios Scenario 1: Regulation prevents long-term livestock transports almost entirely Scenario 2: Regulation allows long-term livestock transports if satellite-based tracking and tracing is in place (comparable to todays situation) Scenario 3: Regulation requires a certified and guaranteed satellite-based tracking and tracing for long-term livestock transports (EGNOS/Galileo). Market Evolution Paths Scenario 1 Scenario 2 Scenario 3 Market analysis scenarios

7 Page 7 Market analysis outcomes Market Scenarios Tracking & tracing services based on EGNOS OS No direct revenues based on positioning service Most probably the LSP is the ASP for livestock services Market Scenario 3 Tracking & tracing services based on EGNOS CS Direct revenues are generated based on a certified and guaranteed positioning service Allows a positive business case if one LSP is serving all Europe Main cost driver for the service operator is the service centre infrastructure

8 Page 8 Market analysis outcomes LSP profitable if operating several application in parallel or alone Regulatory Body to specify its need for guaranteed service and integrity

9 Page 9 in spite of existing regulation currently no clear opportunities for EGNOS CS market feedback shows that GPS / EGNOS OS is considered sufficient the standard does not specify use of EGNOS in the short-term EGNOS OS can be used to prepare the market for Galileo long term goal: regulation foreseeing Galileo even in the case EGNOS CS role will be enforced, market volume will be rather limited and viable only in combination with other services increasing interest towards GNSS technologies for food safety perishables/ cold chain tracking integration with Precision Livestock Farming review opportunities for EGNOS in food safety - EGNOS OS or EGNOS CS? Recommendations

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