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TOYOTA MOTOR EUROPE Accident research for safer Car Design ETSC Best in Europe Conference 21.-22.02.2006 Tjark Kreuzinger R&D, External Affairs & Communication,

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Presentation on theme: "TOYOTA MOTOR EUROPE Accident research for safer Car Design ETSC Best in Europe Conference 21.-22.02.2006 Tjark Kreuzinger R&D, External Affairs & Communication,"— Presentation transcript:

1 TOYOTA MOTOR EUROPE Accident research for safer Car Design ETSC Best in Europe Conference Tjark Kreuzinger R&D, External Affairs & Communication, Vehicle Safety, Toyota Motor Europe

2 TOYOTA MOTOR EUROPE 16/02/ page 2 Content Principle and Vision The Development Cycle Accident Research THUMS

3 TOYOTA MOTOR EUROPE Principle and Vision

4 TOYOTA MOTOR EUROPE 16/02/ page 4 Toyotas Principle and Vision Principle: TODAY for TOMORROW Focus on proactivity on predicting problems and taking corrective measures before those problems take hold Vision: Zeronize & Maximize Striving to Zeronize the negative impacts of cars on Society Maximize the positive impacts on personal enrichment through comfort, fun and excitement

5 TOYOTA MOTOR EUROPE Development Cycle

6 TOYOTA MOTOR EUROPE 16/02/ page 6 Accident Research Leads to Safe Design => A cycle of continuous improvement

7 TOYOTA MOTOR EUROPE Accident Research

8 TOYOTA MOTOR EUROPE 16/02/ page 8 50,000 Road Traffic Fatalities in EU25 per year (2001) 1,7 million Injured in EU25 per year 1.2 million Road Traffic Fatalities in the World per year 50 million Injured in the World per year Road Traffic Burden 1/2 => Need to improve Road Safety Source: European Environment Agency 2004

9 TOYOTA MOTOR EUROPE 16/02/ page 9 Road Traffic Burden 2/2 WHO expects that by 2020 Road Traffic is 3 rd largest contributor to burden of disease and injury => No action will increase burden by 60 % from today

10 TOYOTA MOTOR EUROPE 16/02/ page 10 Global Accident Analysis Folksam ANCIS NASS SCI ITARDA Aioi Insurance CCIS GIDAS

11 TOYOTA MOTOR EUROPE 16/02/ page 11 Global Accident Statistics USA injuries ×1M accidents ×1M other frontal side rear fatalities roll over 2000, NHTSA EU fatalities ×10000 injuries ×1M accidents(×1M frontal side other rear fatalities roll over 2000, Road Traffic Accidents Japan fatalities ×10000 injuries ×1M accidents ×1M fatalities rear side frontal 2000, ITARDA

12 TOYOTA MOTOR EUROPE THUMS

13 TOYOTA MOTOR EUROPE 16/02/ page 13 Human Body Simulation (Total HUman Model for Safety) => Designing Cars Safer

14 TOYOTA MOTOR EUROPE 16/02/ page 14 Validated against Real Life Injuries in Accidents => Simulation predicts Injuries correctly

15 TOYOTA MOTOR EUROPE 16/02/ page 15 Conclusion The design for cars to meet real life safety requires basic research A fundamental part of this must be Accident Research, which helps to understand Accident Causation and Injury Causation/Mechanism During design, advanced tools like THUMS can help increasing protection potential beyond traditional borders It is important re-confirm the effect after each improvement cycle

16 TOYOTA MOTOR EUROPE Thank you for your Attention.


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