Presentation on theme: "Reveal Course on Communication - Intermediate This project has been funded with support from the European Commission. This publication reflects the views."— Presentation transcript:
Reveal Course on Communication - Intermediate This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Level: Intermediate Subject: Communication Module 1: Public Speaking DU 1.1 How to communicate in public REVEAL Course Communication Intermediate
Many people will indicate public speaking as one of the activities that they fear the most. It is easy to see why this is. When people speak in public they are potentialli being judged and exposing themselves to possible criticism from others that are unpredictable, at least to a degree. To meet the challenges from the audience you will need to spend time planning what you will say and do. Module 1: Public Speaking REVEAL Course Communication Intermediate
The following is a set of variables that you need to take into account to communicate in public. Getting to know the topic. Organising and sequencing your information. Building relationships with the audience. Feedback from the audience. Respect your audience and other speakers. Module 1: Public Speaking REVEAL Course Communication Intermediate
Module 1: Public Speaking REVEAL Course Communication Intermediate The following is a set of variables that you need to take into account to communicate in public. Communicating with your body. Using your voice effectively. Pace Tone and pitch. Volume and clarity. Enthusiasm.
Level: Intermediate Subject: Communication Module 2: Communication with external organizations DU 2.1 The importance of external communication for NGOs REVEAL Course Communication Intermediate
Maintaining effective external communication is essential to every non-profit activity. But in order to succeed in this aspect, you first of all need to determine your communication strategy, which is a clear definition of who we are and what we offer. Nothing more. And nothing less. With strong competition in todays marketplace, non- profit organizations are increasingly aiming to develop effective communication approaches to ensure their goals. Module 2: Communication with external organizations REVEAL Course Communication Intermediate
Here are some hints to strengthen your approaches to communication: State who you are. Create your message. Know your audience. Spread your message. Communication is a duty. Evalue Module 2: Communication with external organizations REVEAL Course Communication Intermediate
Level: Intermediate Subject: Communication Module 2: Communication with external organizations DU 2.2. What is associative communication and how does it work REVEAL Course Communication Intermediate
By associative communication we mean exchanging information by expressing something (like requests, assertions etc.) to a broad audience. We call this form of communication associative" because agents having access to the delivered information associate with it if they possess the properties required for its processing. A lot of the communication which goes on in real life is, in this sense, associative: electoral speeches, calling a taxi, booking a flight through a travel agency etc. In general, all human conversations are associative, since, although the speaker may address one specific listener, all other listeners are also exposed to her/his speech, to which they can react.. Going a little further with this definition and applying it the volunteering field, we can define associative communication as "the process of exchanging the communication of an activity through dissemination in order to create synergies that satisfy the objectives of the association and of the recipients". Module 2: Communication with external organizations REVEAL Course Communication Intermediate
This process happens following what we call the 7 Is path. Lets have a look at it. Identification: Knowing what you do in order to tell others. Investigation: Learn where to find useful information and how to organize it. Interest: Why do you communicate? You share a common interest with those related to your NGO and that should be your interest. Interlocutors: Now you know what to tell and why. You should now define to whom are you talking to. In volunteering associative communication there are a lot of audiences to take into account: volunteers, beneficiaries, promoters, sponsors and donors, public stakeholders, supporters, policy makers, related associations and the media. You need to adapt your message to each of these audiences recognizing their specific interests.. Imagination: Use your imagination, when communicating, making sure people remember the information you want to share. First impressions matter, so dont waste them. Ideas: The following list contains possible communication tools and methods: individual tutoring, informative meetings, participation in volunteering activities, press releases, leaflets, information boards, activities reports, newsletters, videos, posters, radio interviews, websites, blogs, performances, meaningful gifts, graffitis… use your imagination. Internet: The World Wide Web is a huge source of opportunities. You can find information and resources, as well as reach thousands of users, supporters, participants through websites, emails and other social media platforms, get feedback through forum and blog, you can train your staff through courses like this one And a lot of it is for FREE! Module 2: Communication with external organizations REVEAL Course Communication Intermediate
Level: Intermediate Subject: Communication Module 3: Basic use of IT in communication DU 3.1 How to create an effective website for volunteering agents and other IT strategies to promote your activities REVEAL Course Communication Intermediate
Websites and other IT strategies are nothing more than tools and it is up to you to make them useful tools. Your tools are defined both by the goal of what you want to do, but also by the people – are they tools that the audience uses and likes? And the content (is that a platform or application that supports that kind of content?). Similarly, the content is not just defined by the goal, but also by the tools at your disposal and the people who will consume it. So, what is the content you want to share? Do you want to be sharing what you know and learn with other volunteers? Inspiring and recruiting your friends to volunteer with you? Or are you trying to promote the organization? Start with the goal, and then complete the circle by identifying the people, the tools, and the content. The contents and structure you choose for your website must take into account 3 extremely important criteria, namely: –usability, –user-friendliness and –accessibility. It goes without saying that your website must reflect your brand image. Module 3: Basic use of IT in communication REVEAL Course Communication Intermediate
As for communication in general, also in your website you need to define clearly your mission and vision, along with your services, products and messages.. Your users should not get lost. And when we speak about users, we mean all of them, being beneficiaries, donors, institutions, media, etc. Before you design and programme your website, it is worth spending a little bit of time thinking about what you want to achieve with it, who it is directed at, and, what are the key messages to present, otherwise the result is usually messy and not effective. Make it easy for them. It´s becoming increasingly popular for non-profit organizations to publish a special section just for volunteers on their websites. By setting up and maintaining a volunteer communication centre on your group´s website, you´ll be creating an easy way to keep up with what is going on with the organization. The website can list volunteer opportunities, upcoming committee meetings, progress toward fundraising goals, and more. Module 3: Basic use of IT in communication REVEAL Course Communication Intermediate
It is interesting to include polls, blogs and a forum on your website, since they are places where ideas and feedback can be collected. Websites are not just showcases. They are tools, and as such they must be profitable, you need to use them to get results (and if they are economic, even better). So make sure you include a donation section, or a want to collaborate section. Or you can include a training section, a tutoring section, a self-help section, and so on. It is important that your website is constantly updated and lively; otherwise people will think that your NGO is not really active. In this sense it is interesting to include a news & agenda section where you can upload news about your activities and about other associations activities in order to stimulate cooperation. Module 3: Basic use of IT in communication REVEAL Course Communication Intermediate
Many non-profit organizations send out a newsletter to external organizations, as well as to donors, funding agencies, consumer referral sources, volunteers and other groups on a monthly or quarterly basis. When you create a website your primary goal is to reach thousands of people, but there are also many other means that you should use in your communication plan that reach the same goal and are FREE. You just have to create them according to your organisations´s aims and objectives philosophy Here are some examples: Social networking and online communities: –On Twitter –On Facebook –On LinkedIn Youtube and flickr are popular websites where you can upload, watch and share video clips (youtube) and photos (flickr), creating your own channel. Use descriptions and keywords to spread your messages. Message boards and online forums Press releases Directories Module 3: Basic use of IT in communication REVEAL Course Communication Intermediate
Thank you! This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.