1. © Hortonworks Inc. 2012 Hortonworks Page 1

2. © Hortonworks Inc. 2012 Big Data Changes the Game Megabytes Gigabytes Terabytes Petabytes Purchase detail Purchase record Payment record Purchase detail Purchase record Payment record ERP CRM WEB BIG DATA Offer details Support Contacts Customer Touches Segmentation Web logs Offer history A/B testing Dynamic Pricing Affiliate Networks Search Marketing Behavioral Targeting Dynamic Funnels User Generated Content Mobile Web SMS/MMS Sentiment External Demographics HD Video, Audio, Images Speech to Text Product/Service Logs Social Interactions & Feeds Business Data Feeds User Click Stream Sensors / RFID / Devices Spatial & GPS Coordinates Increasing Data Variety and Complexity Transactions + Interactions + Observations = BIG DATA

3. © Hortonworks Inc. 2012 Enabling Hadoop as Enterprise Big Data Platform Hortonworks Data Platform ECOSYSTEM Enable Ecosystem at Each Layer Applications, Business Tools, Development Tools, Open APIs and access Data Movement & Integration, Data Management Systems, Systems Management OPERATIONS Enterprise Ready & Easy to Use Installation & Configuration, Administration, Monitoring, High Availability, Replication, Multi-tenancy,.. DEVELOPER Data Platform Services & Open APIs Metadata, Indexing, Search, Security, Management, Data Extract & Load, APIs

4. © Hortonworks Inc. 2012 We believe that by the end of 2015, more than half the world's data will be processed by Apache Hadoop. We believe that by the end of 2015, more than half the world's data will be processed by Apache Hadoop. Hortonworks Vision & Role Be diligent stewards of the open source core 1 1 Be tireless innovators beyond the core 2 2 Provide robust data platform services & open APIs 3 3 Enable the ecosystem at each layer of the stack 4 4 Make the platform enterprise-ready & easy to use 5 5

5. © Hortonworks Inc. 2012 Tightly aligned with core Apache code line Lower the total cost to administer and provision Tested at scale to future proof your growth The ONLY 100% open source data platform for Hadoop Hortonworks Data Platform

6. © Hortonworks Inc. 2012 Hortonworks Data Platform

7. © Hortonworks Inc. 2012 What next? Expert role based training Course for admins, developers and operators Certification program Custom onsite options Page 7 Download Hortonworks Data Platform hortonworks.com/download 1 2 Use the getting started guide hortonworks.com/get-started 3 Learn more… get support Full lifecycle technical support across four service levels Delivered by Apache Hadoop Experts/Committers Forward-compatible Hortonworks Support hortonworks.com/traininghortonworks.com/support

8. © Hortonworks Inc. 2012 & open Innovative 100% open source - no proprietary software ONLY distribution to focus on innovation Hortonworks Data Platform

9. © Hortonworks Inc. 2012 & proven trusted Built on proven Apache Hadoop Version 1.0 Stable production grade Hadoop at scale Hortonworks Data Platform