Presentation is loading. Please wait.

Presentation is loading. Please wait.

TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald

Similar presentations


Presentation on theme: "TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald"— Presentation transcript:

1 TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald

2 Structure of presentation Introduction to one-off travel planning The 4 pilot travel plans Key findings from pilots Potential impact Moving forward How could established travel plan practices work for venues that hold one-off events? Is there a case for one-off event travel planning?

3 What type of events are covered? Process is for venues that hold one-off events

4 Why travel plan for a one-off event? The events industry is by its very nature, a throw-away industry. We need to minimise this where possible & A recent survey of music event attendees found 84% were concerned about the environmental impact of travel to and from such events

5 One-off events in London Conferences / Exhibitions o 145 trade events o 71 consumer shows o 6.6m visitors to London o ~14m total event attendees Large music event venue: 0.5 million attendees annually Typical workplace of 250 staff 56,000 trips Medium venue of ,000 trips

6 Characteristics to consider The audience o Not engaged with venue o Limited contact opportunity o Low knowledge of options o Wide catchment The event & venue o Timings vary o Space/design limitations o Event & venue separate o Ticket purchase Regulatory Issues

7 The 4 pilot travel plans International Confex 2008 Carling Academy, Brixton Kentish Town Forum

8 Approach Amending and adapting the workplace approach Establish objectives and stakeholders Baseline (site audit) Travel survey Initiatives Action Plan Follow up

9 Key Issues Face to face surveying ensures data Information should be number one priority: No information provided Only flight information Eurostar terminates at Waterloo Incorrect information Nothing on walking and cycling

10 Visitor travel – Origins Wide catchment: Only 46% for Kentish Town from London Only 29% for Brixton from London (17% from overseas) 62% for Earls Court directly from their home 57% for Kentish Town directly from home Origins for Brixton Academy

11 The 4 pilots – key findings Mode Share (main mode)

12 Travel Plan Initiatives - Internet

13 Travel Plan Initiatives – Real Time Info

14 Initiatives – Facilitating Walking

15 Initiatives – Facilitating Cycling

16 The impact of the pilots Potential Modal Shift: Earls Court:3,000,000: annual visitors Aim: 3% increase in sustainable travel = 90,000 visitors Academy – 15,000 / Forum – 8,000 Other Benefits for the Venue Car Parking Management Corporate and Social Responsibility Increase attractiveness of the venue

17 Next Steps Should one-off event travel planning be rolled out further? Assessment of the project: Overall Individual travel plans Transferable benefits Follow up monitoring Criteria for site selection Amending workplace approach Expansion of the impacts of travel planning

18 Thank you – any questions?


Download ppt "TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald"

Similar presentations


Ads by Google