Presentation on theme: "TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald"— Presentation transcript:
TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008 Damian Price – Mott MacDonald firstname.lastname@example.org
Structure of presentation Introduction to one-off travel planning The 4 pilot travel plans Key findings from pilots Potential impact Moving forward How could established travel plan practices work for venues that hold one-off events? Is there a case for one-off event travel planning?
What type of events are covered? Process is for venues that hold one-off events
Why travel plan for a one-off event? The events industry is by its very nature, a throw-away industry. We need to minimise this where possible & A recent survey of music event attendees found 84% were concerned about the environmental impact of travel to and from such events
One-off events in London Conferences / Exhibitions o 145 trade events o 71 consumer shows o 6.6m visitors to London o ~14m total event attendees Large music event venue: 0.5 million attendees annually Typical workplace of 250 staff 56,000 trips Medium venue of 2000 400,000 trips
Characteristics to consider The audience o Not engaged with venue o Limited contact opportunity o Low knowledge of options o Wide catchment The event & venue o Timings vary o Space/design limitations o Event & venue separate o Ticket purchase Regulatory Issues
The 4 pilot travel plans International Confex 2008 Carling Academy, Brixton Kentish Town Forum
Approach Amending and adapting the workplace approach Establish objectives and stakeholders Baseline (site audit) Travel survey Initiatives Action Plan Follow up
Key Issues Face to face surveying ensures data Information should be number one priority: No information provided Only flight information Eurostar terminates at Waterloo Incorrect information Nothing on walking and cycling
Visitor travel – Origins Wide catchment: Only 46% for Kentish Town from London Only 29% for Brixton from London (17% from overseas) 62% for Earls Court directly from their home 57% for Kentish Town directly from home Origins for Brixton Academy
The 4 pilots – key findings Mode Share (main mode)
The impact of the pilots Potential Modal Shift: Earls Court:3,000,000: annual visitors Aim: 3% increase in sustainable travel = 90,000 visitors Academy – 15,000 / Forum – 8,000 Other Benefits for the Venue Car Parking Management Corporate and Social Responsibility Increase attractiveness of the venue
Next Steps Should one-off event travel planning be rolled out further? Assessment of the project: Overall Individual travel plans Transferable benefits Follow up monitoring Criteria for site selection Amending workplace approach Expansion of the impacts of travel planning
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