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Kaj Mook Director NS OV-fiets OV-fiets Public Transport Bike in the Netherlands.

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Presentation on theme: "Kaj Mook Director NS OV-fiets OV-fiets Public Transport Bike in the Netherlands."— Presentation transcript:

1 Kaj Mook Director NS OV-fiets OV-fiets Public Transport Bike in the Netherlands

2 OV-fiets OV-fiets, a bike for everyone OV-fiets What is it? Target group Door to door transport Exploitation by Dutch Railways Goals Results

3 OV-fiets OV-fiets, a bike for everyone What is OV-fiets? Public Transport Rental Bicycle Self Service bike rental system Fast & easy; no downpayment Supplement to public transport Door-to-door public transport Web based technology

4 OV-fiets OV-fiets, a bike for everyone Film Parade

5 OV-fiets OV-fiets, a bike for everyone Bicycle in the Dutch transportchain 7% of all traveled distance 8% of all distance is traveled by train 40% traincommuters by bike to the station Only 10% proceed by bike OV-fiets fills this gap!

6 OV-fiets OV-fiets, a bike for everyone

7 OV-fiets OV-fiets, a bike for everyone How does it work? Identification only once at subscription Subscription fee is 9,50 a year Distribution at the stations cycle storage Automatic bikedispensers Hiring costs 2,85 a day Monthly payment by direct debit

8 OV-fiets OV-fiets, a bike for everyone Amsterdam Central Station

9 OV-fiets OV-fiets, a bike for everyone The Hague

10 OV-fiets OV-fiets, a bike for everyone Door to door transport Potential marketshare:20% of all trainpassengers Frequent users: commuters, business and leisure Less environmental effects / parking problems Possible modal shift car – train/bike Dutch familiar with bicycles

11 OV-fiets OV-fiets, a bike for everyone Film Turks Fruit

12 OV-fiets OV-fiets, a bike for everyone Exploitation by Dutch Railways Marketing Turning OV-fiets into a real and break-even business Synergy with other products of NS

13 OV-fiets OV-fiets, a bike for everyone

14 OV-fiets OV-fiets, a bike for everyone Goals A bike for everyone: 200 locations Low cost, high availability Keep customer satisfaction high 1 million rentals in 2011

15 OV-fiets OV-fiets, a bike for everyone Results 2008

16 OV-fiets OV-fiets, a bike for everyone

17 OV-fiets OV-fiets, a bike for everyone Film OV-fiets woman


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