Presentation on theme: "Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan"— Presentation transcript:
1Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan Workshop D2 Improving a city’s sustainable transport policies by benchmarking and quality managementKarin Neergaard,David Scotney, Ilse Vleugels & Carina Aschan
2Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion
3Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion
4Introduction – what? The mobility challenge for cities – increasing traffic, chronic congestion, air and noise pollution, increased traffic accidentsagainst a background of global warming and the need to reduce carbon consumptionNeed to alter the balance of priorities from motorised vehicles to more sustainable and active modesThe EcoMobility SHIFT project is establishing a process –to help cities to put a process in place to make the changeto measure the effectiveness of the changeto compare their achievements with other citieswhich will raise the international status of successful cities!
5Introduction – who? An activity of the Global Alliance for EcoMobility Co-funded by the European Agency for Competitiveness and Innovation (EACI) - part of its Intelligent Energy Europe (IEE) programTaken forward by eight partners: ICLEI - Local Governments for Sustainability, Edinburgh Napier University, Mobiel 21, Traject, Trivector Traffic, I-CE – Interface for Cycling Expertise, Municipality of Burgas and Municipality of Miskolc
6Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion
7Schemes for reviewing city performance Ilse VleugelsMobiel 21
8Prerequisites for the scheme? A widely recognized & highly valued Ecomobility label for urban areasA user friendly Quality Management Scheme for mobility departments in local authorities so that they can understand where/why they are performing well and how they can improveSo, the scheme should ideally:Cover process, outputs and outcomesBe dynamic (change related) & static (measuring achievements)Allow for comparison/benchmarkingAward labels to recognise achievements in process, outputs and/or outcomes
9Does this scheme already exist? Desktop review of about 25 schemesFocus on different aspects, e.g. use of indicators, functioning of QMS, labelling mechanisms, audit procedures, popularityLook at transport sector and beyondExpert interviewsInspiring list for SHIFT scheme ..
10Process/Outputs / Outcomes? Where?ScopeGrowth/ static?Process/Outputs / Outcomes?Bench-marking?Label?1. Car-dependency-scorecardUKTransportStaticOutput/outcomeYesNo2. Siemens Megacities indexWorldwide46 citiesyesNone3. PAS500Company Travel plansProcess/output/OutcomeGold-Silver-Bronze4. Ecodynamic Company labelBrussels companiesEcomana-gent3-2-1 stars5. BypadEU countries/ >100citiesCyclingGrowthProcess/outputnoCertificate6. Traffic safety auditSweden43 citiesTraffic safetyGrowth/staticOutcomesNo but1 to 5 star rating7. Cité de L'Energie-EnergiestadtEurop Energy AwardSwitzEU (>800cities)Energy useProcess/Output‘Gold’ +‘Cite de L’Energie’8. MaxQEUMobility manage-mentProcess
13Traffic Safety “culture” Traffic safety “standard/status” Traffic safety auditProcess:Standard questionnaire on efforts & standards in placeAnalysis of quantitative data (accident statistics)36 indicators in 7 categoriesSite visit with individual interviewsLead by external consultantTraffic Safety “culture”Traffic safety “standard/status”1. Actual level of traffic safety, (accidents,..)-1,5(3)2.Organisation and steering, (Strategy on road safety, Goals/indicators, Action plan, Responsibility, Co-operation within the municipality, Monitoring and evaluation)3,5(7)3.Planning4.Traffic planning, traffic safety measures and local traffic regulations1(4)5(13)5.Maintenance of infrastructure2,5(5)6.Vehicles, journeys, person transport and goods transport2(4)7.External cooperation3(4)Total points10,5(25)11(25)Total stars (out of 5 possible)**
15Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion
16Max Q – the swedish experience Karin Neergaard, Trivector TrafficCarina Aschan, Sustainable Travel Umeå Region
17Lund, ”test- audit”, 2009 Region of Umeå, 2010 & 2011 Varberg, 2010 HelsingborgVarbergUmeåLund, ”test- audit”, 2009Region of Umeå, 2010 & 2011Varberg, 2010Helsingborg, 2011
18MaxQ 4 components 12 elements (5-7 elements per component) For each element: up to 10 questions
19Why MaxQ? The Region of Umeå Varberg Helsingborg .. New mobility management-teamWanted to know:Have we met our goals?How can we improve our work?Have we fulfilled the expectations from other key actors?EtcVarbergWorked with mobility management since 1999Are stalling..What to do now?Helsingborg..
20The region of Umeå MaxQ SUMO/MaxSumo Evaluation of the MM process:Evaluation of theMM effects:MaxQSUMO/MaxSumo
22The MaxQ-process in Umeå Kick-Off Meeting (Trivector & MM team Umeå)MaxQ-questionnaire (MM-team answers individually)Trivector analyze questionnaire and documents and prepare meetingConsensus meetingInterviews with partners (the region, the county council, swedish road and rail administration, the municipalities, the traffic operator)Preliminary report to the MM-teamPresentation of the result (MM-team and partners)Final report on Max Q-result (and in this case SUMO-results)
24Example: Compilation of individual answers At consensus meeting: discussion about differences and other questions (gathering of evidence)PolicyIndividual gradingConsensus gradingCommentsNF1Användar- och samhällsbehovJ.LA.KC.JMeanDiff1Are the mobility behaviour and the needs of the citizens known? (..)20,7No travel surveyAre the mobility behaviour and the needs of specific target groups, …, known? (..)32,55Are legal and organizational contexts for .. known, …, ?2,0..
25MaxQ result Overview (see chart) Identification of strengths and weaknessesImprovement suggestions
26Ladder of development (scale 0-5) 5. Total Quality Management Continuous improvements; innovation; good results4. Chain-oriented policy: Systematic analysis and evaluation of the MM work; long term commitmentsSystem-oriented policy:Same as level 2, but including policy, routines and organisationProcess-oriented policy:Some knowledge about pre-conditions and needs. Single measures.Activity-oriented policy:Ad hoc, short term approach0. No MM work at all
27Presentation of strengths, weaknesses and improvement suggestions for each component Ambitions and intentions of sustainable travel/MM stated in business planBusiness plan rooted in steering committee and politiciansClear organization: project managers, working group, steering committeeRegular activities allocated to policymakers and others relating to mobility managementWorking group participates in local and national conferences and networks to share and exchange knowledgeKnowledge and understanding of sustainable travel low for someCommitment and dissemination of work varies between stakeholders and partnersWorking group is not invited to important meetings that influence sustainable travelSteering committee and partners have no time or limited time to work internally on the issues.Increase knowledge of mobility management by elected representatives and officialsLet all the partners'organizations participate in the project, “Pilot scheme”, to increase knowledge and understandingIntegrate MM-plan with other municipal programs and plans, such as the use of four-stage principle
28The SUMO-evaluation (region of Umeå) ActivityCO2-effect during activityCO2-effect 2009 (forecast)Taxi without idle – Taxi Direkt7 00020 000Test traveller Umeå3 50013 000Sustainable travel in schools30011 355What´s your most ridicilous car journey?- campaign7 50044 000Health cyclists9 00011 000ISA in Umeå kommun (Intelligent Speed adaption)3 000Marketing of carsharing4 0009 500Test travellerVännäs36 400Taxi without idle – Umeå Taxi23 60041 200Pedal for Medal (cycle competition)24 50033 600Totalt95 400Performed activitiesKnowledge & spreadUse – participants in activitiesUser satisfactionBehavioural changesCO2-effects
29What did MaxQ produce? (in the region of Umeå) The MM-team were amazed how the set of questions could identify their work and the strengths and weaknesses so preciselyAll (MM-team and partners) were strengthened by to see the final results, new energy!Telephone interviews with partners created immediate action by those who were interviewed...Improvement suggestions in the report were used as points for discussion at a steering group meeting.Many of the proposals were not the MM-teams responsibility. The responsibilities for proposals were divided among the partners.Many of the improvements are completed
30Improvement suggestions from Umeå Suggestion: ensure that within each municipality there is a responsible organization or individual to manage the MM-issues and increase the understanding of the need for mobility management within each organization.The call came from several directions and has become a regular item for discussion…We do not have to ask for more involvement anymore.Cooperation between municipalities strengthened,More people have been involved - MM proliferation.Suggestion: Use SUMO to support the planning of projects and for evaluation.SUMO became an aid when it was put into a context.Motivation to use SUMO on more activities
31Improvement suggestions Suggestion: Important to involve mobility management in key decisions affecting the travel. Seek to ensure that the intentions and goals of the business plan are integrated with other municipal programs and plans A call to all to work with mobility managementMM – team are invited to strategic meetings, to projects in the planning stageMobility management is on the agenda and the need for our knowledge has increased.Suggestion: discuss the importance of long term funding for the mobility management office.The evaluation report was an important subject when the decision was taken for continued funding of the MM-office.Our, and other new, projects got a different and improved organization.
32Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion
33Break-out GroupsHow can the effectiveness of a city’s mobility policies be identified and measured? – Ilse VleugelsWhat is an EcoMobile City? - Karin NeergaardWhy should a city want to get an EcoMobility label and what should it look like? – David ScotneyPlease return for Feedback at 16.30!
34Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion
35Feedback from GroupsThe effectiveness of a city’s mobility policies can be identified and measured byAn EcoMobile City isA city would want to get an EcoMobility label, looking like , because
36Programme Introduction Schemes for reviewing city performance Max Q – the swedish experienceBreak-out GroupsFeedback from GroupsOpen floorConclusion