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Travel Training in SALZBURG Angelika Gasteiner Customer Service & Marketing at public transport company Salzburg - Austria.

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Presentation on theme: "Travel Training in SALZBURG Angelika Gasteiner Customer Service & Marketing at public transport company Salzburg - Austria."— Presentation transcript:

1 Travel Training in SALZBURG Angelika Gasteiner Customer Service & Marketing at public transport company Salzburg - Austria

2 AENEAS is supported by: AENEAS The Start 33% of passengers are age 60+, up to 105 years old! Cooperation with local NGO Targets: Counteract falls (safety issues) Maintain the elderly mobile (social aspect) Keep older people as costumers (financial aspect) understand and respect the needs and fears of senior passengers in public transport Salzburg AG, ZGB

3 AENEAS is supported by: AENEAS Requirements for the Training signing up by phone, written conformation small groups in bus depot, 2 trainers, driver quiet pleasant atmosphere, 2 sessions setting: toilet facilities, seats, water, no steps Dedicated trainer team Patience! Devotion! Trainees: years old, av.80

4 AENEAS is supported by: AENEAS Practice on the bus gain confidence! stand and sit safely getting on and off (!) door buttons, esp. pram button dangers of falling, self responsibility Empowerment, reacting to fears

5 AENEAS is supported by: AENEAS Tipps for a safe bus ride which door? the best seats close to door Request a seat Tarzan in the jungle Advice for handbags, sticks and walking frames

6 AENEAS is supported by: AENEAS Service and Information Typical problems of seniors Listen (!) to complaints Questions, senior-tariffs Services (telephone) Bus drivers 2nd day: bus practice ride, invitation to a café individualized timetable, network plan in large print, shopping bag with information, magnifier

7 AENEAS is supported by: AENEAS Safety Brochure Tips for safe bus ride Information as memory aid Training, gymnastics Fares and Services for seniors Dissemination at senior-clubs, info stands, direct mail, service centre

8 AENEAS is supported by: AENEAS Mobility Day promote Multi-Mobility among seniors Exhibition and presentations 500 guests, 22.September 2010

9 AENEAS is supported by: AENEAS Results Fewer accidents Positive media reaction Image improved amongst all passengers Acquire and retain older passengers 59% of the target group know about the project Very positive feedback from trainees guidebook and toolbox for public transport companies who want to implement a travel training

10 AENEAS is supported by: AENEAS Thank you for your attention!


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