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PAISAJES COMPARTIDOS Expression which makes clear the framework of reference, the objectives and the tasks which the PACMAn project intends to set up.

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Presentation on theme: "PAISAJES COMPARTIDOS Expression which makes clear the framework of reference, the objectives and the tasks which the PACMAn project intends to set up."— Presentation transcript:

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2 PAISAJES COMPARTIDOS Expression which makes clear the framework of reference, the objectives and the tasks which the PACMAn project intends to set up in the Valencian Region The result would be a great virtual platform of information and knowledge management about the agrofood supply which will have: a main operating character and as many strategic settings as supplys segments which have been chosen

3 Thanks to the shared knowledge, we would intend to restore a model of action which would let us integrate new assets in our productive economy supply, in the area of the agrofood supply We make possible the meeting of value chains agents from various segments, Olive oil, Dessert grape, cocas and coquetas, With the purpose to increase our industrial capacity and the smart dimension of the infrastructures and agents making up the value chain

4 OLIVE OIL SEGMENT Objective: to identify the way of participation of the various value chains agents in this segment to identify strategic micro - processes to set off, after an analysis session about the current situation Fields/sectors/segments: We work with the agents linked to the whole value chain, with priority given to the producers (farmers/cooperatives) and to the mills, but also incorporating shopkeepers and prescribers

5 OLIVE OIL SEGMENT Conclusions A.Innovation In the Valencian Community, the olive oil supply needs a work of revision about information and knowledge in the following areas: - products identity (singularly in the mono - variety category) - supplys identity (differentiation based on the work of packing and brand) The second important task has to do with the appropriate training which would make possible the optimization of the supply quality, by means of: - Ongoing training and guidance of the farmers work, especially about the products harvest process; - Training of shopkeepers, cooks and prescribers about the products identity - Creation of culture among users

6 OLIVE OIL SEGMENT Conclusions (2) B.Networking Inter-cooperation mechanisms among value chains agents were identified because they make possible an optimization of the information and knowledge management: -Creation of an on-line community C.Internationalization The perfecting of platforms of internationalization promotion demands: -The consolidation of the identity of the product and of the supply (brand) -The emulation (benchmarking) of the actions initiated by lead firms -The selection of strategic partners in third countries

7 DESSERT GRAPE SEGMENT Objective: to identify the way of participation of the various value chains agents in the region of Valencia; in the framework of the PACMAn project and led by the IMPIVA to identify strategic micro - processes to set off, after an analysis session about the current situation Fields/sectors/segments: We work with the agents linked to the whole value chain, with priority given to the producers (farmers/cooperatives) and to the manufacture firms, but also incorporating shopkeepers and prescribers

8 DESSERT GRAPE SEGMENT Conclusions A.Innovation The dessert grape supply is gradually incorporating singular packing systems which provide a greater life rank before the consumer and have to do with: - products identity (singularly concerning the Moscatel grape) - supplys identity (differentiation based on the work of packing and brand) The second important task has to do with the appropriate training which would make possible the optimization of the supply quality, by means of: - Ongoing training and guidance of the farmers work, especially about the products way of growing process; - Training of shopkeepers, cooks and prescribers about the products identity - Creation of culture among users

9 DESSERT GRAPE SEGMENT Conclusions (2) B.Networking Inter-cooperation mechanisms among value chains agents were identified because they make possible an optimization of the information and knowledge management: -Creation of an on-line community C.Internationalization The perfecting of platforms of internationalization promotion demands: -The consolidation of the identity of the product and of the supply (brand) -The emulation (benchmarking) of the actions initiated by lead firms -The selection of strategic partners in third countries

10 COCAS & COQUETAS SEGMENT Objective: to identify the way of participation of the various value chains agents in the region of Valencia; in the framework of the PACMAn project and led by the IMPIVA to identify strategic micro - processes to set off, after an analysis session about the current situation Fields/sectors/segments: We work with the agents linked to the whole value chain, with priority given to the manufacturers (bakers/confectioners and cooks) and to the industrial firms operating in the creation of a supply of 4th and 5th range, but also incorporating shopkeepers and prescribers

11 COCAS& COQUETAS SEGMENT Conclusions A. Innovation The cocas and coquetas supply intends to make real a model of presence in the catering supply which would favour a better nutritional and dietetic quality, in front of the current supply which shows an outstanding charge of saturated fats among an alternative supply profile of no traditional cooking in the Region. In this same way, we are working on: -Products identity (register of the current supply and restoration of products which are disappearing from the market) -Supplys identity (differentiation based on the R&D work) The second important task has to do with the appropriate training which would make possible the optimization of the supply quality, by means of: - Ongoing training and guidance of the bakers, confectioners and cooks work; - Redefinition of a menu nutritionally and dietary well balanced to incorporate in a new model of catering: the coqueterias - Creation of culture among users

12 COCAS& COQUETAS SEGMENT Conclusions B.Networking Inter-cooperation mechanisms among value chains agents were identified because they make possible an optimization of the information and knowledge management: -Creation of an on-line community C.Internationalization The perfecting of platforms of internationalization promotion demands: -The consolidation of the identity of the product and of the supply, as well as of the catering model which would come from the research work -The emulation (benchmarking) of the actions initiated by lead firms -The selection of strategic partners in third countries

13 From the meetings held with the various agents of the sectors between December 2011 and January 2012 we deduce the need of a meeting which would bring together the three segments agents who would like to participate in the project and which will take place in Valencia between the 1st and the 9th of March 2012


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