1. Personal Branding Roadmap Template
Creating Personal Branding Roadmap

2. Personal Branding Roadmap
Where I
will be 1.
Thought
Leader 1. 2. 4.
3. Marcom
writing 6. 4. 6.
Challenger
Market
2. Presentation
Skills 3. 7.
MARKET DIFFERENTIATION 5. 2.
1. Business Case
Analysis
Me-Too
Offering
Where I
must be
This Quarter
Q3 & Q4
Next Year
TIME LINE

3. Personal Branding Roadmap Overview
Roadmap coordinates release versions and market differentiation on x- axis and y-axis
X-axis: release version numbering follows the “major” and “minor” career development items per year
Y-axis: market differentiation from a “me-too” offering to “thought leader” position
I must strive to achieve the thought leader position for job class or career
I must remain competitive, developing “me-too” offerings to be comparable

4. Action Plan: This Quarter
Me-too
Learn business case analysis
Result:
Target date:
Market challenger
Improve presentation skills
Thought leader
Marketing & communications writing

5. Action Plan: Q3 & Q4
Me-too
Market challenger
Thought leader

6. Next Year
Me-too
Market challenger
Thought leader