2. Outline Bangkok Business Challenge ®Bangkok Business Challenge ® Judging CriteriaJudging Criteria Business Plan GuidelineBusiness Plan Guideline

3. Outline Bangkok Business Challenge ®Bangkok Business Challenge ® Judging CriteriaJudging Criteria Business Plan GuidelineBusiness Plan Guideline

4. Offers the first business plan competition ever to be held in Thailand Simulates real-world process of raising venture capital Develops ideas into business plan, and presents them to a panel of investors, entrepreneurs, and venture capitalists Bangkok Business Challenge ®

5. Bangkok Business Challenge ® 2006 Winner: - Thailand’s H.M. The King’s Award -Cash prize 200,000 Baht -Winner’s institute 100,000 Baht 1 st Runner-Up 100,000 Baht 2 nd Runner-Up 70,000 Baht 3 rd Runner-Up 50,000 Baht Winner of Mini Round 20,000 Baht Other 7 divisional teams (each) 10,000 Baht Other Awards: - Best Divisional Business Plan -Best Divisional Presentation -Best Venture Exhibit Awards

6. SMEs Venture Capital Fund will give the 4 finalists a preferential treatment if they decide to implement their business plans and start a new Thai registered venture based on the same product concept presented in the competition The Fund can provide between 10 – 50 % of initial capital with the maximum of 25 million baht and exit within 3 – 5 years Seed Money

7. Encourage new ventures by instilling entrepreneurial spirits into young minds Provide an international platform in which institutions offering graduate programs in business administration in Thailand and Asia can compete, learn from each other and foster stronger relationships Educate the general public on specific business planning skills and presentation techniques Objectives

8. All graduate programs (Thai/English) of business administration in Thailand and invited schools in Asia Full/Part-time graduate students, enrolled in the academic year 2005-2006 Team of 3-4 members (min. of 3 & max. of 4 members) 3 members of the team must be graduate students in the same business administration program The other member is open for the team to choose as they wish Eligibility

9. Seed & start-up business Buy-out, expansion or joint-ventures of existing business are not eligible The proposed venture which does not conform to the above rules & regulations will be disqualified Rules & Regulations

10. The minimum project size must be 10 million baht The amount sought from the venture capitalists and/or external investors must be between 10-50% of registered capital Other methods of financing may be combined The proposed venture which does not conform to the above rules & regulations will have 10 marks deducted from the total score (100 marks) Rules & Regulations

11. 15 th Oct 05Bangkok Business Challenge ® Training 21 st Nov 05“Intention of Participation Form” DUE 19 th Dec 05- “Application Form” DUE - Written Business Plan DUE 16 th Jan 06Announcement of 12 qualified teams 6 th Feb 06Written Business Plan DUE 4 th – 5 th Mar 06Bangkok Business Challenge ® 2006 Important Dates

12. 21342341 QUALIFYING DIVISIONAL DIV. ADIV. BDIV. CDIV. D 5768 9101112 TEAMS FINAL MINI ROUND 12 TEAMS Format of Competition

13. Qualifying Round: - Written business plan - Qualified teams are allowed to revise their written business plan Divisional & Final Rounds: - Written business plan - Presentation - Venture exhibit Format of Competition

14. Outline Bangkok Business Challenge ®Bangkok Business Challenge ® Judging CriteriaJudging Criteria Business Plan GuidelineBusiness Plan Guideline

15. QUALIFYING ROUND: - Written business plan (100%) DIVISIONAL & FINAL ROUNDS: - Written business plan (60%) - Presentation & Venture Exhibit (40%) Judging Criteria *** Please refer to Business Plan Guide ***

16. Evaluation Form (Qualifying Round) Part I: Written Business Plan (100%) 1Executive Summary10% 2Product or Service15% 3Organizational Plan10% 4Market Analysis & Marketing Plan15% 5Operational Plan15% 6Management Team10% 7Financial Plan20% 8Supporting Documents / Appendices 5% Part I: Written Business Plan (100%) 1Executive Summary10% 2Product or Service15% 3Organizational Plan10% 4Market Analysis & Marketing Plan15% 5Operational Plan15% 6Management Team10% 7Financial Plan20% 8Supporting Documents / Appendices 5%

17. Evaluation Form (Divisional Round) Part I: Written Business Plan (60%) 1.Executive Summary5% 2.Product or Service15% 3.Organizational Plan10% 4.Market Analysis & Marketing Plan15% 5.Operational Plan15% 6.Management Team10% 7.Financial Plan15% 8.Investment Potential15% Part II: Presentation (40%) 1.Formal Presentation45% 2.Question & Answer45% 3.Venture Exhibit10% Part I: Written Business Plan (60%) 1.Executive Summary5% 2.Product or Service15% 3.Organizational Plan10% 4.Market Analysis & Marketing Plan15% 5.Operational Plan15% 6.Management Team10% 7.Financial Plan15% 8.Investment Potential15% Part II: Presentation (40%) 1.Formal Presentation45% 2.Question & Answer45% 3.Venture Exhibit10%

18. Evaluation Form (Final Round) Part I: Business Viability (60%) 1.Market Opportunity20% 2.Distinctive Competency20% 3.Management Capability20% 4.Financial Understanding20% 5.Investment Potential20% Part II: Presentation (40%) 1.Formal Presentation45% 2.Question & Answer45% 3.Venture Exhibit10% Part I: Business Viability (60%) 1.Market Opportunity20% 2.Distinctive Competency20% 3.Management Capability20% 4.Financial Understanding20% 5.Investment Potential20% Part II: Presentation (40%) 1.Formal Presentation45% 2.Question & Answer45% 3.Venture Exhibit10%

19. Total business plan must be no longer than 45 pages (including executive summary, appendices, cover page, page break, etc…) The main portion of the written business plan must be limited to 25 pages of text Detailed spreadsheets & supporting data should be in the appendices The written business plan must be double-spaced The written business plan must be typed The font size must be 12 *** 2 marks will be deducted from the total score (100 marks) or each violation of each of the rules above (Please refer to the ‘Judge’s Evaluation Criteria’ in the Campus Kit for more detail) Written Business Plan

20. Every team member must participate in the presentation orally 20 minutes of presentation 20 minutes of question-and-answer session *** Points will be deducted from the final score if teams do not conform to the above rule (Please refer to the ‘Judge’s Evaluation Criteria’ in the Campus Kit for more detail) Presentation

21. Criteria Unacceptable (0)Satisfactory (1)Good (2)Excellent (3) Fails to clearly and effectively describe the points well Describes most of the points but needs more clarification on some important parts Describes all points in an adequate and effective manner Describes all points in a very thorough, clear, effective and convincing manner Executive Summary (10%) Product and Service (15%) Organizational Plan (10%) Market Analysis and Marketing Plan (15%) Operational Plan (15%) Management Team (10%) Financial Plan (20%) Supporting Documents / Appendices (5%) Evaluation Form (Written Business Plan)

22. Evaluation Form (Formal Presentation) CriteriaUnacceptable (0)Satisfactory (1)Good (2)Excellent (3) Formal Presentation (50%) Materials presented Materials are not logically presented nor clear and concise Materials are logically presented though some parts need to be clearer and more concise Materials are quite clear and logically presented Materials are clear, concise, logically and creatively presented Relation to examples and practical applications The team does not relate the needs of the company with examples nor practical applications The team can relate the needs of the company to examples and applications, but needs to be more relevant, meaningful and practical The team has the ability to relate needs of the company with meaningful examples and practical applications The team skillfully relates the needs of the company with meaningful examples and practical applications in a clear and concise manner Maintaining judges' interest All team members need to improve their presentation skills to be more interesting and convincing Not all team members can maintain judges' interest; some parts of the presentation need improvement Every team member has the ability to maintain judges' interest throughout the presentation Every team member has the ability to convince the judges about the business plan Visual Aids The visual aids are not relevant to the presentation topic, nor clear or easy to understand The visual aids are relevant to the presentation topic, but could be clearer to see and easier to understand The visual aids are clear, easy to understand and relevant to the presentation topic The visual aids are creative, clear, easy to understand, aesthetically pleasing and relevant to the presentation topic

23. Evaluation Form (Q&A) CriteriaUnacceptable (0)Satisfactory (1)Good (2)Excellent (3) Questions & Answers (50%) Understanding judges' inquiries The judges have to repeat the questions several times before the team understands The team has to ask the judges to repeat questions or concur with each other in order to understand The team has the ability to understand judges' inquiries well without the judges having to repeat questions The team has the ability to repeat the judges' inquries in a clear and concise manner before responding correctly Responses to judges' inquiries The team can not respond to the judges' inquiries appropriately The team can appropriately respond to the judges' inquiries but the answers need to be more substantive and concise The team can appropriately respond to the judges’ inquiries with substantive and concise answers Every team member convincingly responds to judges’ inquiries with substantive and concise answers, according to their particular responsibility Use of time The team does not use the time allocated well Some team members use more time than necessary to answer a judge's inquiry The team uses the time allocated well with minimum redundancy Every team member responds equally to the judges' inquiries with minimum redundancy Poise and confidence The team needs to improve its composure and confidence while answering judges' inquiries Some team members have good poise, confidence and ability to think on their feet, but some need improvement Every team member has good poise, confidence and ability to effectively think on his/her feet Every team member exudes considerable confidence and effectively thinks on his/her feet

24. Evaluation Form (Venture Exhibit) CriteriaUnacceptable (0)Satisfactory (1)Good (2)Excellent (3) Venture Exhibit Presentation (100%) The displays are unattractive, hard to understand and provide little understanding of the venture The exhibition booth does provide better understanding of the venture; nevertheless, the displays need to be presented more attractively and creatively The exhibition booth is decorated attractively and provides better understanding of the venture The exhibition booth is creative, attractively decorated and provides a clear and precise understanding of the venture

25. Evaluation Form (Written Business Plan – Final Round)

26. Outline Bangkok Business Challenge ®Bangkok Business Challenge ® Judging CriteriaJudging Criteria Business Plan GuidelineBusiness Plan Guideline

27. Executive Summary A snapshot of your business. Use the key word approach (who, what, where, when, why, how, how much) to summarize the following: Note: Do not write the executive summary (statement of purpose) until you have completed your business plan! It is a summary and reflects the contents of the finished plan. A snapshot of your business. Use the key word approach (who, what, where, when, why, how, how much) to summarize the following: Note: Do not write the executive summary (statement of purpose) until you have completed your business plan! It is a summary and reflects the contents of the finished plan. Organizational Plan Market Analysis & Marketing Plan Operational Plan Management Team Financial Plan Appendices Product or Service What is your company? What product or service does the company offer? What need is the company fulfilling? What is the company’s business model (primary source of revenue)? What is the company’s sustainable competitive advantage? Who is on your management team and what are their strengths? What are your objectives and why you will be successful? In financing, justify why you need it, how much you need, offering, return and exit strategy for VC (investors) © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

28. Product or Service Description of your product or service Organizational Plan Market Analysis & Marketing Plan Operational Plan Management Team Financial Plan Appendices Executive Summary Product or Service What are the features or functions of the product/service? What unmet demand does the product fulfill? Who are the target customers? What unique value propositions does the product/service provide to the customers? (e.g., tabulate customers’ unfulfilled needs and ways the product/service addresses those needs) Address Copyrights, Trademarks and Patents What is the revenue model? (i.e., description of revenue sources – advertising revenue, transaction revenue, subscription revenue, flat-fee vs. percentage-based) What is the development status of the product? What remains to be done to convert the business idea into a tangible product or service? Has this business model been proven elsewhere? What are some successful examples? © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

29. Organizational Plan Market Analysis & Marketing Plan Operational Plan Management Team Financial Plan Appendices Product or Service Executive Summary Organizational Plan Outline of the overall mission and vision of your company and information on how your company will function and run. What is the Vision & Mission of the company (short- and long-term)? What is the legal description of the company (partnership, company limited, etc.)? What is the proposed organizational structure of the company? How will this organizational structure help achieve business goals? What skills will be required in each department and what is the hiring plan? What is the scope of the business? (i.e. what will be performed internally and what will be outsourced?) Have strategic partnerships been identified? If yes, how will these partners be secured? If no, what is the plan to get partners? Have key vendors been identified? If yes, how will these vendors be secured? If no, what is the plan to get vendors? © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

30. Market Analysis & Marketing Plan Organizational Plan Operational Plan Management Team Financial Plan Appendices Product or Service Executive Summary Market Analysis & Marketing Plan Detailed information about your customers and how you approach them, industry trends, as well as information on your competitor. What is the potential market size for the product/service? (e.g., calculation derived from number of target customers, units sold, value of sales) What is the expected market growth and which major factors influence that growth? Who are the likely competitors? What do they offer? What are the strengths and weaknesses of competitors? What is your competitive positioning vis-à-vis competitors? (i.e, a table of competitors and their ratings across key criteria – e.g., time to launch, technological capability, access to proprietary technology, privileged relationship with suppliers and customers) What are the specific plans to promote the product/service? How will the product/service be distributed? Which partners will be needed in the distribution channel? What will be the pricing strategy? (e.g., how much will you charge for different customer segments, quantities) © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

31. Operational Plan Organizational Plan Market Analysis & Marketing Plan Management Team Financial Plan Appendices Product or Service Executive Summary Detailed information on development specifics such as who might be supplying your products, how will it be shipped, personnel and resources management. Operational Plan What is the operating model of the company? (production process, resource needed and cost structure) What is the detailed short term implementation plan? (e.g., Gantt chart showing detailed activities by month) What is the 5-year implementation plan? (e.g., Gantt chart showing activities by quarter) What are the major milestones? Who is responsible for each of the tasks? What are interdependencies between tasks? What are possible long term options for the business? © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

32. Management Team Organizational Plan Market Analysis & Marketing Plan Operational Plan Financial Plan Appendices Product or Service Executive Summary The management team is usually a critical element in the Business plan The management team is usually a critical element in the Business plan Management Team Identify organizational structure (Board of Directors, management team, key personnel, etc.) Who are the founders/founder groups and what are their qualifications, experience and past achievements? Identify management ownerships of the company (who owns what percentage?) How critical is the idea originator to the future success of the company? What is his/her role in the organization structure? How are the management responsibilities shared among the team? (e.g., a table of team members with their position and key activities/responsibilities) What is the plan to reinforce management team in the future? (e.g., schedule of future management hiring and skills required) © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

33. Financial Plan Organizational Plan Market Analysis & Marketing Plan Operational Plan Management Team Appendices Product or Service Executive Summary This section of the business plan is the quantitative interpretation of everything you stated earlier. Financial Plan Fund required and uses (initial and projected) Fund requested (amount seek) from VC (investors) Structure of the offering for VC (investors) Return, payback period and exit strategy for VC (investors) Prospective financial assumptions Projected balance sheets Projected income statements Projected cash flow statements Breakeven analysis Sensitivity analysis Include a summary of financial ratios (compare with others in the industry, if possible) © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®

34. Appendices Organizational Plan Market Analysis & Marketing Plan Operational Plan Management Team Financial Plan Product or Service Executive Summary This section includes additional information not included in the main portion of the business plan. Include only documents you think will be of immediate interest to the VC (investor). Keep the rest with your own copy where they will be available on short notice. For example, Appendices Detailed financial information (3-5 years) Detailed description of products & services (pictures, graphics, flowcharts, etc.) Market research Location plan, action plan, etc. Detail manufacturing process Testimonials, letter of accomplishment of the products and services Detailed description of key personnel (resume, references, etc.) Memorandum of Understanding © COPYRIGHT 2004 BANGKOK BUSINESS CHALLENGE ®