Presentation on theme: "Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013."— Presentation transcript:
Penn Station Digital Signage Long Island Rail Road Committee Meeting July 22, 2013
LIRR in partnership with CBS Outdoor introduces a new Digital Network at Penn Station The Long Island Rail Road will be among the first in the country to provide such as a robust network consisting of 26 digital monitors providing a combination of advertising and LIRR customer information. –25 screens on the LIRR concourse 11 new screens will provide train/customer info replacing 6 old TV tubes –1 screen at the street level (outside the 34 th St. entrance) The digital screens will be installed throughout the LIRR concourse and will provide 24/7 advertising messages, train information, customer messages, and marketing promotions. 2
26 New Digital HD Monitors Strategically placed throughout LIRRs Penn Station Concourse –The new digital network will transform Penn Station to a more modern facility, while increasing advertising revenues and improving the ability to better communicate with customers. –Outdated monitors are being replaced with state-of-the-art full motion digital panels that are strategically placed throughout the station to improve customer flow at various parts of the station. –More importantly, the LIRR will have the ability through the PIO to override all programming during an emergency or significant service disruption to communicate with its customers. 3
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