1. Market analysis Project Shannan Johnson Period 2
Dominos Pizza
Market analysis Project
Shannan Johnson
Period 2

2. A marketing function that identifies products and their source and differentiates them from all other products. Branding sets your company, product or service apart from the
Market Function

3. Domino's Pizza The UK pizza delivery and takeaway market
Domino's Pizza The UK pizza delivery and takeaway market. This market was estimated to be worth nearly £450 million in 2000
Field Of Operation

4. Mission Statement
"'Exceptional People On A Mission To Be The Best Pizza Delivery Company In The World'. This is part of Domino's 'Vision and Guiding Principles' including these statements:
'We Demand Integrity
Our People Come First.
We Take Great Care Of Our Customers.
We Make Perfect 10 Pizzas Every Day.
We Operate With Smart Hustle and Positive Energy'

5. Marketing Function
To be better than their competitors Dominos Pizza Has a heated disc inside of their bags to make sure the pizza stays hot for the customer.
Also they have online ordering and you can build your own pizza with All the toppings you want,sauce, and extras.

6. Their biggest marketing objective is “slamming” or speaking poorly of their own product.
I do think that it works for them because that is what makes people want to buy their pizza just to see if what was talked about was changed.
Marketing Strategy

7. The UK pizza delivery and takeaway market consists of many small businesses and the big three firms: Perfect Pizza, with over 200 outlets, Pizza Hut which has 170 restaurants and also delivers and Domino's. In Britain, pizzas are delivered by restaurants and a large range of outlets that also sell other food, like burgers and kebabs. It is estimated that there are as many as 4,000 pizza delivery companies.
Major competitors

8. Domino's Pizza extended its market leadership in the United States pizza delivery market with an 18.4% share in 2009, compared to 17.5% share in 2008.
At its height Domino's Pizza commanded a share price of $33.52 but has fallen out of investor favor since May 2007 when it paid its last dividend.
Market Share

9. Marketing Objectives/ Targeting Market
Four and a half per cent of the turnover of each Dominos franchise store goes into a fund used for national marketing of the Dominos brand
Pizza eating is less popular among people aged 55 and over, but younger generations have become used to the Dominos model and as this group ages, the commercial opportunities are sizeable.
Marketing Objectives/ Targeting Market

10. Pros And cons of Owning a Dominos Franchise
•Special Incentive Programs - VetFran Participant, MinorityFran Participant and Women's Programs available.
•Recession Proof Market - Pizza-eating actually increases in recessive markets.
•Established Branding - Domino's offers unsurpassed name recognition and National Advertising Support to boost local awareness. .
Pros And cons of Owning a Dominos Franchise

11. Pros and cons of owning a Dominos Franchise
•Outside Business Interests - Domino's does not allow the franchisee to have business interests outside the franchise location.
•Ownership Structure - owners cannot slip below 51% ownership and must oversee store operations personally
Pros and cons of owning a Dominos Franchise