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Engineering Education 2006 Alan Begg CEO, The Automotive Academy.

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1 Engineering Education 2006 Alan Begg CEO, The Automotive Academy

2 Copyright © 2006 by the Automotive Academy. All rights reserved Outline of Talk The Automotive Industry in the UK The Automotive Academy Background, aims and objectives Academy programmes Delivery, accreditation and standards Industry commitment Structure and progress The future

3 Copyright © 2006 by the Automotive Academy. All rights reserved The UK Automotive Industry When MG Rover collapsed it was 3% of UK production We make nearly 2M vehicles per year The UK hosts more major car manufacturers than any other country Nissan, Honda, Toyota, BMW, Ford, GM, Peugeot and VW Do we still have one?

4 Copyright © 2006 by the Automotive Academy. All rights reserved The UK Automotive Industry

5 Copyright © 2006 by the Automotive Academy. All rights reserved The UK Automotive Industry 10% of total UK manufacturing 10% of visible exports Exports to Europe, USA and even Japan! Employs 750,000 people (both manufacture and retail) Do we still have one? Alive and well – and critical to the health of the UK!

6 Copyright © 2006 by the Automotive Academy. All rights reserved The Automotive Academy - Origins DTI Automotive Innovation and Growth Team 1 st conclusion UK auto industry is 25% less productive than competitors Partly due to skills weaknesses from shop floor to boardroom Set up an Automotive Academy to fix this Automotive Academy established in 2003 / 04 as partnership between Government and industry with £12M of DTI funding

7 Copyright © 2006 by the Automotive Academy. All rights reserved Academy Vision Led by industry, supported by Government Promotes globally competitive training Is for all – Shop floor to boardroom Small companies to large vehicle manufacturers Guarantees the quality of delivery Is not for profit and totally objective

8 Copyright © 2006 by the Automotive Academy. All rights reserved Academy Board Members Hein van Gerwen MD, Toyota Motor Manufacturing (UK) Harald Krüger MD, BMW Hams Hall Bob Morgan Divisional CEO, McKechnie Industrial Fasteners Christopher Macgowan CEO, SMMT David Hodgetts Director of Planning and Business Administration David Way Director of Skills T M Joe Greenwell (Chair) Vice President, Govt Affairs, PAG and Ford Europe Mike Baunton VP Europe, Africa and Middle East, Operations and Product Development, Caterpillar Inc Graham Broome CEO, SMMT Industry Forum Ben Rimmington Director, DTI Automotive Unit Maureen Constantine Group HR Director, GKN Colin Sarson Managing Director

9 Copyright © 2006 by the Automotive Academy. All rights reserved Achieving the Vision Upskilling the Industry Curriculum Globally competitive materials Supply Accredited training providers and assessors Demand Commitment from industry £ ProductivityCompetitivenessProfitability

10 Copyright © 2006 by the Automotive Academy. All rights reserved What does the Academy Offer Guaranteed quality of Course materials we use only the best of the best Trainer we test and train the trainers rigorously Assessor we test and train the assessors rigorously And its all regulated by the Industry

11 Copyright © 2006 by the Automotive Academy. All rights reserved Current Academy Programmes Lean Manufacturing Leadership and Management Other Developments BIT II BIT III Team Leaders Short Courses on Lean Lean Overview (2) Value Stream Mapping (2) Value Management (1) Policy Deployment (1) Project Management (1) Problem Solving (1) Set up Reduction (1) BIT III (Quality Pathway) Automotive Leaders Graduate Development Short Courses on Lean Business Executives Support Programme Networking Seminars Action Learning Winning Margin Best Practice (Japan) Best Practice (UK) Re-employment Apprentices TS 16949 NPDI * Supply Chain Mgt * * In development

12 Copyright © 2006 by the Automotive Academy. All rights reserved Lean Manufacturing Leadership and Management Other Developments BIT II BIT III Team Leaders Short Courses on Lean Lean Overview (2) Value Stream Mapping (2) Value Management (1) Policy Deployment (1) Project Management (1) Problem Solving (1) Set up Reduction (1) BIT III (Quality Pathway) * Automotive Leaders Graduate Development Short Courses on Lean Business Executives Support Programme Networking Seminars * Action Learning * Winning Margin * Best Practice (Japan) Best Practice (UK) Re-employment Apprentices TS 16949 NPDI * Supply Chain Mgt * * In development Current Academy Programmes

13 Copyright © 2006 by the Automotive Academy. All rights reserved Business Executives EduCare – Distance Learning Programme 1000 Members Enrolled Nationally Networking Seminars 15 - 20 Delegates per Event ACTION LEARNING OPPORTUNITIES GROUPS OF 6-10

14 Copyright © 2006 by the Automotive Academy. All rights reserved Phase 1 Delivery 6 Business Essentials Business Planning (first issued Jan) Leadership (Feb) Motivation (Mar) Marketing Principles (Apr) Sales Essentials (May) Customer Care (Jun) Some modules are accompanied by questionnaires.

15 Copyright © 2006 by the Automotive Academy. All rights reserved Programme Development 2006 2007 6 Business Essentials Business Planning Leadership Motivation` Marketing` Sales Customer Care Lean Overview Phase 2 Business Essentials Statutory Regulations Continuous Improvement Parts for Improvement Team Working Workplace Organisation Visual management Automotive Academy Workshops Courses Action Learning Opportunities Phase 2 Options

16 Copyright © 2006 by the Automotive Academy. All rights reserved Delivery Start point -Encouraged by LSC, DfES to use public providers -Assumed COVES in engineering to be capable -Some concerns over ability to assess (FE Colleges struggling to assess our Team Leader course) Learning points -Public providers -Much weaker than expected (even the COVES) -Many companies opting for private providers -Public standards (NVQ) can be very low -Assumption of capability -BIT II knowledge amongst trainers is weak -Assess only delivers very little benefit We needed a major upskilling programme

17 Copyright © 2006 by the Automotive Academy. All rights reserved Upskilling – BIT Level II

18 Copyright © 2006 by the Automotive Academy. All rights reserved Trainer/Assessor Process Assessment Knowledge and Skills Package 1 Product Familiarisation Package 2 Package 3 1 DAY 12 DAYS (3x4 days) 2 DAYS Stage 1Stage 2Stage 3 Of first 300 assessed, only 1 passed

19 Copyright © 2006 by the Automotive Academy. All rights reserved National Occupational Standards Start point -NOS exist and are rigorous - Monitored by QCA, delegated to C&G, EAL etc -NOS key to maintaining quality -Government keen to measure output achievements -Funding is linked to VRQ / NVQ -Government funding available for recognised courses -SSCs define industry requirements and develop pathway to facilitate funding Learning points -NOS are variable in quality -NVQs at best are excellent – at worst, not worth anything -Important to maintain quality -Output measurements are driving the wrong behaviour -Funding is plentiful, but largely wasted -Trainers are paid the same for whatever they do – tend to do as little as they can get away with The UK is spending a lot and achieving little

20 Copyright © 2006 by the Automotive Academy. All rights reserved Industry Commitment Start point -Companies want quality training -If we make good courses available, industry will engage -The major players know what they are doing -The vehicle manufacturers can look after themselves -The SMEs just need guidance -It is currently too confusing – explain things clearly and they will go for it Learning points -Not all companies want quality training -Especially if it means taking time out or paying -Some majors know what they are doing -Some show very little commitment -Most SMEs do not train staff -It is difficult to get them engaged at all We are so lean we are anorexic!

21 Copyright © 2006 by the Automotive Academy. All rights reserved Hub and Spoke Structure Devises the National Curriculum Validates and approves trainers and assessors Liaises with Government and opinion formers National marketing HUB

22 Copyright © 2006 by the Automotive Academy. All rights reserved Hub and Spoke Structure The local interface Offer TNA Recommend Academy products Source approved trainers and assessors Advise on funding NI SW NW Wales L&E NE Mids SE HUB

23 Copyright © 2006 by the Automotive Academy. All rights reserved Funding for Academy Programmes Learning and Skills Council Principal source of funding in England up to level 4 Funding rules are complex Senior LSC employee seconded to Academy Government Regionally Nationally Industry

24 Copyright © 2006 by the Automotive Academy. All rights reserved Growing Academy Success In 2005 – 1000 on Academy Courses 2006 plan – 7000 Companies involved include

25 Copyright © 2006 by the Automotive Academy. All rights reserved Automotive Academy – 2006 Sales TargetActual

26 Copyright © 2006 by the Automotive Academy. All rights reserved The Automotive industry has launched a successful Academy Promotes globally competitive training Guarantees the quality of delivery Government commitment to have National Manufacturing Skills Academy (NMSA) Build on the model across industry Led by SEMTA Where Now?

27 Copyright © 2006 by the Automotive Academy. All rights reserved UK Skills Levels Competitive Skills Levels World Class Skills Levels Automotive Industry Other UK Sectors Automotive Academy Globally Competitive Excellence Where Now?

28 Copyright © 2006 by the Automotive Academy. All rights reserved Where Now? UK Skills Levels Competitive Skills Levels World Class Skills Levels Automotive Industry Other UK Sectors Automotive Academy NMSA, SEMTA

29 Copyright © 2006 by the Automotive Academy. All rights reserved Led by industry, supported by Government Promotes globally competitive training Is for all – Shop floor to boardroom Small companies to large vehicle manufacturers Guarantees the quality of delivery Is not for profit and totally objective Provides an interesting model for others to follow Summary


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