1. 04 IAT 102 Graphic Design 1

2. Connotation and denotation What does your design mean? 2

3. 3 A literal description or meaning of an element denotation

4. 4 Denotation: What is this a picture of?

5. Individual or cultural meanings of something emotional associations 5 connotation

6. Connotation How does this image make you feel? 6

7. 7

8. 8 Previous answers A.Something cheap and fast to eat. B.Evil corporation making the world fat and unhealthy C.Somewhere to take kids to eat. D.Not bad, healthy options. E.Late night and drunk.

9. 9 In one simple graphic, the Apple logo manages to personify lust for knowledge, temptation, and rebellion.

10. A Land of Freedom 10

11. Comic Sans 11 Denotation: What typeface is this?

12. Comic Sans 12 Connotation: What impression does it give you?

13. 13 Where would you use it? A.Hospital Patteville emergency medical. B.Help speech bubbles in programs like Microsoft. C.Surrey police, if you have a serious crime to report. D.Keep out, danger of immediate death. E.Church newsletter. Comic Sans *hint comic sans has been used in all these situations but one it was designed for.

14. 14 Cleveland Cavaliers owner Dan Gilbert was criticized for using Comic Sans in a public letter regarding LeBron James's decision to leave the team.

15. Dance! 15

16. 16

17. Very specific culture (games, movies) 17

18. 18

19. why care Because your audience will be interpreting your design. Their understandings, emotions and views are important. 19

20. 20 Weddings  purity

21. Cleanliness, hygiene 21

22. 22 Associated with death, funerals in some cultures

23. Charlie and the chocolate factory white settings  sinister 23

24. Logo Critique 24

25. 25

26. –follow solid basic design principle –be functional –represent the company –be unique We will go over each of these principles in depth 26 http://www.code-interactive.com/thinker/a112.html

27. Design principles: The fundamentals include, but are not limited to space, color, form, consistency, and clarity. 27

28. Clicker question: What colour scheme is this? A.Monochromatic B.Analogous C.Split complimentary D.Triadic E.complimentary 28

29. Clicker question: What colour scheme is this? A.Monochromatic B.Analogous C.Split complimentary D.Triadic E.complimentary 29

30. A few things that are important when talking about functionality are the simplicity, scalability, color, and depth. 30

31. 31

32. A logo needs to represent the company it serves. This means that the style must be easily identified with the industry/product/service and must give a clear picture of what is being marketed. 32

33. It must be unique 33

34. For next week 34

35. 1 introducing you and your concept 35

36. 36

38. 1 slide showing process 38

39. Process: Logo Structure Week 1: First Design

40. 40

41. Week4

42. 1 slide showing final logo 42

43. 43

44. 44

45. 45

46. 1 slide showing business card 46

49. B USINESS C ARD Front Back

50. 1 slide letter head 50

51. 51

52. 52

53. A couple of slides showing applications 53

54. 54

55. 55

56. 56

57. And don’t forget about your slide template design. 57