1. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview Strategic Objectives –Make TWC known –Insure that programs meet the needs of TWC participants –Develop an Annuity of Income

2. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview Make us known –Increase linkage between Legacies and TWC Use Legacies to build awareness of TWC Use TWC to increase donations to and sales at Legacies –Increase media weight and visibility through creation of shorter length PSA With Local 12 develop :05 or :10 PSA –Deliver message to cancer patients and care givers Strengthen Ambassador program by increasing contacts –Optimize physician program –Develop healthcare ministries program Strengthen Volunteer program by increasing contacts –Continue outreach to underserved inner city target –Continue traditional P.R.

3. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview Insure that programs meet the needs of TWC participants –Increase visits by +5% in 2006 –Continue work to make Urban Outreach programs successful –Explore offering off-site programs in partnership with hospitals –Explore offering support groups to health care providers –Offer one broad reach education program per month and programs most Saturdays –Participate in all national educational programs –Continue bi-annual participant QA and regular group reviews of facilitator performance –Discontinue any program or service averaging fewer than 3 participants per program in a calendar quarter –Maintain close coordination with P.R. staff to promote programs

4. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview Generate income to cover current operating expenses, reduce building debt and build the endowment. –Revenue must exceed operating expenses. Target $50,000 over operating expense to reduce building debt and/or build endowment (per board guidance) –Develop and test new revenue source Corporate gift program Junior board/Wellness Boosters –Improved event execution Every event should have –Active board champion –Event committee –Honoree (when it makes sense) –Increase Lynn Stern Society membership 35 members by end of year 2006

5. TWC – Cincinnati/Northern Kentucky 2006 Financial Plan 2005 Forecast 2006 Budget Legacies$181K$190K Grants$200K Events$183K$240K Time Warner Cable$79K$70K General Donations/other$207K$200K Revenue$850K$900K Expenses$821K$850K Operating Revenue$29K$50K Debt Reduction$5K$45K Endowment05K Net Operating Income$24K0

6. TWC – Cincinnati/Northern Kentucky 2005 Event Results EventTimingRevenue Major Events Art with a ViewApril$38K Bike RaceAugust$10K FireworksSeptember$30K Ladies’ GolfSeptember$30K Other Events Saks-Key to the CureOctober$15K (est.) Thanksgiving Day RaceNovember$10K (est.) OtherVarious$17K Total$150K

7. TWC – Cincinnati/Northern Kentucky 2006 Event Plan EventTimingTarget Revenue Major Events Ladies GolfMay$50K FireworksSeptember$30K GalaSeptember$120K Other EventsVarious$40K Total$240K Lance Armstrong EventTBD

8. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview Staff ActionsBoard Actions Legacies-Share P.R. resource with Legacies -Joint awareness building Refer friends to Legacies Events-Solicit vendors to sponsor/attend -Champions for every event -Identify sponsors -Participate Annual Fund a. Board and Staff Giving 100% Staff giving (100% in 2004) -100% Board giving (80% commitment in 2004) -Matching gift opportunities b. Annual mail appeal - Mailing available by early November -Set dates for board signing -Optimize mailing list (e.g. participants, past board members, all donors) -Personalize letters -Allow TWC to use card list

9. TWC – Cincinnati/Northern Kentucky 2006 Plan Overview StaffBoard Annual Fund (cont.) c. General donations/tributes d. Corporate appeal -More aggressive pursuit of opportunities (e.g. funeral homes, TWC for memorials) -Brick memorial campaign to complete walk -Mail to targeted corporations Assist on follow up visits Grants-Cultivate and stewardship of foundations -Increased funder site visits -Template for smaller asks -Identify grant opportunities -Use influence with committees In-kind-Recognize donors better -Actively solicit in-kind -Identify potential donors