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Confidential – Veoh Networks, Inc. Advertising in P2P Video: Reaching Tomorrows Television Viewer.

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Presentation on theme: "Confidential – Veoh Networks, Inc. Advertising in P2P Video: Reaching Tomorrows Television Viewer."— Presentation transcript:

1 Confidential – Veoh Networks, Inc. Advertising in P2P Video: Reaching Tomorrows Television Viewer

2 Confidential – Veoh Networks, Inc. new viewer

3 Confidential – Veoh Networks, Inc. new needs An entertainment experience that is open and flexible to a variety of interests and usage contexts Destinations that deliver vs demand (destinations are where the viewer is) Authentic, real presentation of information, including and particularly marketing Simple and easy ways to navigate a sea of choice Community reinforcement to help decision making Familiar and emerging entertainment content

4 Confidential – Veoh Networks, Inc. embrace brands in new ways Brands need to evolve too Consistent brand character in new context Actively invite consumers to engage in new ways Recognize and fulfill your consumers needs to: find process value …your brand

5 Confidential – Veoh Networks, Inc. the challenge to innovate WHATS NOT THE END GAME Todays online video experience Short, funny, disposable content Cable on the Internet; packaged pre-selected programming Previews, trailers and the occasional episode Search, click, squint across thousands of sites WHATS IN TRANSITION The traditional TV experience Tied to schedules 100s of channels but what to watch? One-way DVR, save but cant share Its in your living room; has monthly fees Network to show brand recognition

6 Confidential – Veoh Networks, Inc. whats next One simple way to watch what you want to watch, when you want Breadth and quality of content Unrestricted access to all of the Web Range of familiar broadcast studio programming to a hotbed of emerging independent productions High-quality viewing experience enabled by P2P Familiar web and application-based features Simple search & browse Smart ways to discover, decide and value (community) Multi-screen options Voice of tomorrows television audience turns Online Video into Internet Television

7 Confidential – Veoh Networks, Inc. veoh.com attracting tomorrows television consumer Top 26 U.S. Web Site 320Million monthly September 07 views 19Million unduplicated September 07 ~15 %+ monthly growth 85,000+ publishers Proprietary, hybrid P2P network

8 Confidential – Veoh Networks, Inc. veoh.com attracting tomorrows television consumer AVERAGE LENGTH OF VISIT AVERAGE FREQUENCY OF VISIT YOUTUBE.COM VEOH.COM5.8 (*14.9)4.6 METACAFE.COM Yahoo! Video DIGG.COM HEAVY.COM Source: Comscore September 2007 *Veoh internal log files

9 Confidential – Veoh Networks, Inc. veoh.com attracting tomorrows television consumer discover and experience spectrum of internet – broadcast studio content search or browse over half a million video programs (and growing daily) 000s daily new video/publisher additions Innovative content partners (e.g. NCAA) Important content management tools for content producers/owners large in-browser player experience community commentary and ratings control In-screen, full-screen on PC or full-screen TV View now or save for later* (*if available)

10 Confidential – Veoh Networks, Inc. A new kind of browser and guide designed just for video veohTV solving tomorrows television consumer needs simple, familiar and free software that installs on your PC a virtual Digital Video Recorder (DVR) for Internet video lets you search and browse for video from across the Web easy discovery and retrieval from thousands of sources matching your interests you control the viewing options – watch now or later and its portable to multiple screens

11 Confidential – Veoh Networks, Inc. simple access to video across thousands of sites

12 Confidential – Veoh Networks, Inc. Veoh watches what you watch, and learns about your tastes… It compares your tastes to the tastes of other viewers… And recommends videos to you that you may like … The more stuff you watch, the smarter VeohTV gets easy discovery via personalized recommendation

13 Confidential – Veoh Networks, Inc. full screen viewing

14 Confidential – Veoh Networks, Inc. remote controllable and portable

15 Confidential – Veoh Networks, Inc. so instead of this …

16 Confidential – Veoh Networks, Inc. … you can do this

17 Confidential – Veoh Networks, Inc. whos watching next generation television Source: Comscore July 07 Creative Professionals Film & TV Enthusiasts Gamers & Gadget Geeks Internet-centric Lifestyle Sci-fi / Anime Thrill Seekers Global Nomads and rebels Connected Images for discussion purposes only

18 Confidential – Veoh Networks, Inc. activator population

19 Confidential – Veoh Networks, Inc. activator population on veoh

20 Confidential – Veoh Networks, Inc. veoh viewers meet the activators First in line to adopt a new way to experience online video -- as Internet Television 65 / 35 male / female; median age 29 Spend an average of 17 minutes per visit on veoh (49 minutes a month) US peak viewing time 1- 9 pm PT / 4-12 midnight ET Consume mixture of independent, broadcast and Internet studio programming August 2007 Comscore MediaMetrix, Nielsen, internal reporting Passionate Well-Connected Information Hungry Vocal Influential Exposed to a Variety of Topics

21 Confidential – Veoh Networks, Inc. connect with veoh viewers Reality = invite and prepare for real engagement Brand Nirvana = pay a little and hit the viral jackpot ENGAG E CAPTURE INTEREST BE NATURALLY RECOMMENDED BE DISCOVERABLE

22 Confidential – Veoh Networks, Inc. distribute branded video through integrated campaigns EXAMPLE Program Nintendo distributes its branded video content and captures viewer interest through alignment with Veohs Gamester channel on Veoh.com and VeohTV Goals engage with best viewers drive receptivity to watch / act Benefits relevant context for your brand natural platform integration added value promotion 2.0 community engagement potential for social branding Brand exposure curated channel on veoh.com curated channel extended to.tv targeted branding ads cross-platform overlays natural platform integration

23 Confidential – Veoh Networks, Inc. distribute branded video through integrated campaigns Program Concept description goes here Goals Phase I introduce campaign on Veoh integrate branded content invite participation (if applicable) Goals Phase II drive engagement Benefits relevant context for your brand natural platform integration added value promotion 2.0 community engagement Brand exposure curated channel page stand-out curtain units targeted branding ads

24 Confidential – Veoh Networks, Inc. validate through branded entertainment Program: Veoh Phase I invite participation Phase II engage with best consumers Distribution platform Curated channel page Natural platform integration Stand-out curtain units Targeted re-branding ads 2.0 community reinforcement EXAMPLE Program GAP Presents 3-month video compilation series is an editorial selection of emerging productions that put the GAP in touch with tomorrows television audience Goals introduce campaign on Veoh engage with best viewers extend brand character drive receptivity to watch / act Benefits relevant context for your brand natural platform integration added value promotion 2.0 community engagement Brand exposure curated channel page stand-out curtain units targeted branding ads cross-platform overlays

25 Confidential – Veoh Networks, Inc. validate through branded entertainment experiences Program: Veoh Phase I invite participation Phase II engage with best consumers Distribution platform Curated channel page Natural platform integration Stand-out curtain units Targeted re-branding ads 2.0 community reinforcement Program Concept description goes here Goals introduce campaign on Veoh engage with best viewers extend brand character drive receptivity to watch / act Benefits relevant context for your brand natural platform integration added value promotion 2.0 community engagement Brand exposure curated channel page stand-out curtain units targeted branding ads cross-platform overlays

26 Confidential – Veoh Networks, Inc. launch with high impact exposure for entertainment releases Concept: custom video details page EXAMPLE Program SawIV debuts a veoh-personalized trailer on veoh.com home page and leads viewers to watch exclusive behind-the-scenes footage on a branded video details page Goals generate interest and excitement Benefits high impact exposure natural platform integration 2.0 community engagement potential editorial coverage Brand exposure stand-out curtain units – or - home page player 1 st position custom video details page targeted branding ads natural platform integration

27 Confidential – Veoh Networks, Inc. engagement veoh.tv custom widgets

28 Confidential – Veoh Networks, Inc. engagement veoh.tv branded widgets

29 Confidential – Veoh Networks, Inc line up of veoh zones GAMESTERRIDESENTERTAINMENT (MUSIC, MOVIE, DVD) ANIMETECHGREENNEWS CARTOONS & COMICS ACTION SPORTS COMEDYFRINGE

30 Confidential – Veoh Networks, Inc. thank you Jennifer Betka Senior Vice President, Marketing Veoh Networks Inc.


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