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Cloud Storage for Media and Entertainment Cloud Computing West Santa Monica Brian Campanotti CTO Front Porch Digital
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited Agenda Challenges facing Media and Entertainment (M&E) What solutions are out there today What is Content Storage Management (CSM) Transition from on-premises storage to cloud based solutions Media-centric versus IT-centric cloud storage solution providers CSM as a Service (CSMaaS) case studies The evolution of media-centric cloud storage solutions
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited The Challenges of Cloud Storage in M&E The size and scale of the data is immense! Security concerns are deep rooted Where is my data actually stored? Transition from proven on-premises to services solutions Are the economic benefits tangible and can risk be mitigated Network and bandwidth challenges Immature and non-domain specific solutions Internal bureaucracy and legacy mindset shifts Exit strategy Domain knowledge and expertise is imperative!
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited The Challenges of Cloud Storage in M&E Many formats are used in many different ways (news, post, transmission, web, etc.) Direct device integration (editors, video servers, etc.) is key Economically feasible scalability – content demands will grow! Media enterprise-wide content connectivity enables collaboration and further monetization Redundancy and content protection is imperative Sharing across workflow silos requires features such as device integration, transcoding, timecode based partial restore, desktop browsing, etc. Simple (dumb) storage is simply not enough in these complex environments...
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited The Industry Today – CSM Most media companies around the globe have made the transition to file based in whole or in part Content Storage Management (CSM) are a breed of solutions which are at the heart of these media-centric file-based infrastructures CSM is the middleware which resides between any devices which produces/consumes file-based content and commodity IT-centric storage CSM solutions are content-aware, object-based intelligent archive solutions CSM solutions typically rely on spinning disk along with an infinitely scalable data tape storage archives (better TCO, greener, more secure, scalable, high performance, etc.) CSM solutions have direct integration with business systems to fundamentally link processes, resources and metadata with the file-based content repository CSM solutions include content aware features such as direct device integration, in-path transcoding, timecode partial restore, asset analytics, etc.
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited CSM Inside the Media Facility Content Storage Management Newsroom Post ProductionTransmission Online Publishing Disaster Recovery Daily Ingest Migration
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited Content Storage Management (CSM) Commodity IT Storage with Varied QoS Device Interface Device Interface Xcode Services Xcode Services Partial Restore Partial Restore Data Movers Nearline Storage Fast Access (SAN, NAS, DAS) Nearline Storage Slower Access (SAN, NAS, DAS) Archive Storage Limitless Scalability (Data Tape, Cloud) Offline Storage (Offsite Media) Live Feed capture Ingest Servers Playout Servers Migration Servers Editing Systems IT Servers/ Disks Web Services Lifecycle Mgmt Lifecycle Mgmt Analytics Services Analytics Services Fixity Services Migration Services Migration Services AXF Interface AXF Interface Storage Interface Storage Interface Asset Database Asset Database Source/Destination Devices MAM Systems PAM Systems News Systems Web Portal Traffic Systems Human/Business Systems Mobile OTT OVP Systems Web Portal VOD Systems Source/Destination Platforms IT Servers/ Disks IT Servers/ Disks
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited What about the Cloud? Amazon, Microsoft and many others offer scalable cloud-based storage services Obvious benefits include reduced capital costs and high availability via globally distributed data centres Unfortunately these solutions are not tuned for big data and do not offer much more than simple object storage CSM is key to M&E storage applications as content awareness and domain knowledge are paramount Intelligent CSM as a Service (CSMaaS) solutions are now available for a fraction of the cost of IT-centric offerings Lets look at an example
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited Amazon S3 Example Assumption 10TB/Month Growth Over Five Years Annualized WAN Fees Annualized Cloud Storage Fees Repository Size at the End of Each Year Total Annualized Cloud Storage Cost Year 1$30,000$97,500120TB$127,500 Year 2$30,000$277,500240TB$307,500 Year 3$30,000$457,500360TB$487,500 Year 4$30,000$637,500480TB$667,500 Year 5$30,000$817,500600TB$847,500 Amazon S3 Five Year Total Cost~ $2.5M Average cost of more than $4,200/TB over five years Annual storage fee of $900,000 continues forever How does one eventually disconnect from these services in the future? Our Lynx CSM as a Service (CSMaaS) is less than 20% the cost of Amazon S3 with all the benefits of CSM
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited LYNX CSM Case Study – Hub and Spoke WAN Eight interconnected tier-1 stations with local news and program playout Each spoke station has its own CSM solution for local content connected to Lynx Content is automatically replicated to the cloud and available to all other stations Solution includes direct integration with playout automation, automatic request routing, federated global MAM asset browsing, etc. Ingest, playout, publishing, production and reuse can happen anywhere! MAM SaaS FPD LYNX Facility O&O Stations (8)
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited LYNX CSM Case Study – Business Continuance WAN Full Content Storage Management as a Service (CSMaaS) Edge appliances facilitate on-premises CSM tasks, but content is stored in the cloud Any connected facility can provide full Business Continuance as a Service Services can be moved, tuned or scaled on demand Enables global distribution and diversity and removes physical facility ties Ideal for for elastic application, external productions, etc. Main Facility Productio n/ Acquisitio n Broadcast Playout Transmissio n/ Delivery LYNXlocal MAM SaaS Business Continuance or External Resources Broadcast Playout Transmissio n/ Delivery LYNXlocal FPD LYNX Facilities CSM as a Service
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited Front Porch Digital Solutions Our DIVArchive CSM solution is currently installed at more than 500 facilities in more than 70 countries DIVArchive CSM manages close to 200PB of the worlds most valuable content collections in many verticals Our LYNX cloud services offering was launched earlier this year based on our market share leading DIVArchive CSM solution Two LYNX superhubs are currently operational offering cost-effective CSM as a Service Domain expertise, unmatched integration, proven scalability and media-centric functionality is at our core
© 2011-2012 Front Porch Digital Inc. All rights reserved Any unauthorized distribution or reproduction strictly prohibited Front Porch Digital Solutions Fastest, most cost efficient legacy film and video tape asset migration/preservation First CSM solution with full AXF support Interface to ALL media devices and storage technologies 100s of Petabytes currently under DIVArchive management Global facilities connectivity and distribution via DIVAnet 10 Direct multi-format, multi-platform content publishing Distribute and market content SAMMAsolo SAMMArobot Analog to Digital Purpose designed cloud service – made for media DIVASolutions family as a hosted Service in the Cloud IT-centric Disaster Recovery, CSM and MAM as a Service Powered by DIVArchive, DIVAnet and DIVAdirector Online Publishing DIVApublish DIVArchive DIVAnet DIVAdirector Content Storage Management DIVApublish Cloud Services DIVASolutions
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