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National E-Prescribing Consumer Awareness Campaign Launching April17, 2008.

Published byGeorgina Thornton Modified over 8 years ago

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Presentation on theme: "National E-Prescribing Consumer Awareness Campaign Launching April17, 2008."— Presentation transcript:

1 National E-Prescribing Consumer Awareness Campaign Launching April17, 2008

2 [2]  Educate consumers on the availability and benefits of e- prescribing  Enlist consumers in the effort to raise awareness of e-prescribing and its benefits to physicians Objectives

3 [3] National E-Prescribing Consumer Campaign Strategies  Target the “healthcare gatekeeper” (women 35-55) for highest impact  Create icon that stands out and is sustainable  Coordinate pharmacy launch with “identical” branding/messaging with variations on communication mediums  Broaden reach through media relations effort – national and local  Partner with organizations/stakeholders that influence primary care physicians to broaden reach and frequency

4 [4] National E-Prescribing Consumer Awareness Campaign: In-Store Pharmacy Creative Executions © 2006, SureScripts, LLC Launching April 17, 2008 Highlights consumer benefit of convenience Pharmacy signage examples:

5 [5] National E-Prescribing Consumer Awareness Campaign: Pharmacy Participation  Chains involved in the development of the campaign and participating at launch include: CVS/Pharmacy, Walgreens, Wal-Mart, Rite Aid, Longs, Kroger, Kerr Drug, Osco, Sav-On, Stop & Shop, Giant Foods and Duane Reade  All pharmacies connected to the Pharmacy Health Information Exchange are invited to participate and visit online ordering site where pharmacists can purchase printed campaign signage download free PDFs

6 [6] Online Order Site for Pharmacy Materials www.SureScripts.com/ConsumerAwareness -- site live 3/27 www.SureScripts.com/ConsumerAwareness © 2006, SureScripts, LLC 5 x 5 Tent Card 5 x 5 window decal 11 x 14 sign 4 x 6 Tent Card NOTE: Only activated pharmacies can order materials.

7 [7] Consumer Web Site: www.LearnAboutEprescriptions Site is being updated with new content/features

8 [8] Online Order Site for Physician Practice Materials www.SureScripts.com/PatientAwareness - site live 3/27 www.SureScripts.com/PatientAwareness © 2006, SureScripts, LLC 5 x 5 Tent Card 4 x 6 Tent Card

9 [9] www.GetRxConnected.com

10 [10] National E-Prescribing Consumer Awareness Campaign How you can get involved…

11 [11] Additional Questions – please contact us Kate Berry SVP Business Development, SureScripts EVP The Center for Improving Medication Management Kate.berry@SureScripts.com 703-921-2176 Kate.berry@SureScripts.com Tammy Lewis EVP & Chief Marketing Officer, SureScripts Tammy.Lewis@SureScripts.com 914-400-4376 Tammy.Lewis@SureScripts.com

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