2Background Rough numbers: 85,000 people in US dispensing eyewear as primary role60% have no certification50% have been in the role less than 2 yearsThe rate of change in technology of lenses is increasingMost dispensers are ill-equipped to sell the latest products
3Staff Programs Three programs being built focused on career stages New Dispenser Quick StartAdvanced Dispensing ProgramDispensary Manager ProgramExtensive research was conducted with industry professionals within Essilor and outside of Essilor to identify all of the competencies required for a top performing dispenser.This research indicated that there are 432 competencies required.For a new dispenser to get fully up to speed to about a 6 month experience level 300 competencies were identified.The New Dispenser Quick Start program was built on and teaches those 300 competencies.Essilor is in the process of building an entire career path of training for the role of the dispenser. The Apollo program, for Advanced dispensing professionals was launched in May and coming next year will be the Dispensary Management program.Essilor and Vision source have partnered to bring the first of these training programs to Vision Source members.
4New Dispenser Quick Start Program DetailsFor brand new dispensers160 hours (one month) trainee programCoach provided by practice20 hours of online trainingUses online, on-the-job and self-study learning methodsContentBusiness ManagementPatient Service and SellingOpticsProductsThe New Dispenser Quick Start Program is intended for dispensers new to the industry with no optical experience.The program is 160 hours of learning , 20 of which is web-based training. 140 hours are spent gaining directed hands on experience in your dispensary through workbook exercises and activities.A typical day would look like this… in the morning the participant would take 1-3 hours of web based courses, then the afternoon they will participate in activities and exercises regarding the web learning earlier in the day. This helps move them from knowledge to skill allowing them to actually put what they learned into practice.The courses cover four main topics including:Business mgmt,Patient service and sellingOpticsProducts (note this course does not talk about Essilor products. The product courses are generic and speak to types of product and materials without regard to Essilor products.)
5New Dispenser Quick Start Practice benefits include:Staff productivity – basic proficiency in most job skills in 6 weeksDispensary productivity –staff spends less time training new hiresNew staff retention – staff who are trained and nurtured are far more likely to have long-tenureWeed out poor performers – less pain for practice to ‘raise’ new staffEstablish positive habits– new hires introduced to best practices from day oneSome of the benefits include:Staff productivity – move a new dispenser with no optical experience zero knowledge to about a six month experience level in just 20 work days.Dispensary productivity – your staff spends less time trying to train new staff members.New staff retention – new staff members feel invested in and more competent and confidentWeed out poor performers – relatively easy early on to recognize if a staff member is going to be able to pick up the knowledge required for the role.Establish positive habits – This program helps establish best practices early on.
6New Dispenser Quick Start Program ResourcesOnline accessCoach and Participant WorkbooksCertificate of completionABO Basic Certification Prep bookWhen a participant signs up they will receive 6 months of access to the online courseware.They will also receive a packet in the mail containing:A coach’s guide and a participant guide.When they complete the program they will receive a certificate of completion and an ABO Basic Certification Prep book.
7Apollo for Advanced Dispensing Program DetailsFor advanced dispensing professionals with 1-10 years experience60 web-based courses with 24 x 7 accessCustomized learning plans driven by pre-assessmentsContentMedical/ClinicalTechnical/OpticalPatient Service and SellingOptical ProductsDispensary Business ManagementHoward
8Dispensary Manager Program Goals Equip practices to better manage their optical dispensariesBuild strong business acumen in optical staff for independent practicesProvide foundation for a Business Manager Program that also teaches back office functions
9Dispensary Manager Program Program Details6-month business program for Optical ManagersStructured like an Executive MBA courseCovers Retail Strategies, Financial Management, People Leadership, Business Operations and Customer ExcellenceBenefitsBusiness capable and focused people leading dispensaryMore profitable dispensary
11ECP University Online Training Tool for practices Access of all online content for all staff membersGreat for cross-training and developing staff into new areasPractice Manager can follow progress of staffContent areas will grow to cover all staff roles
13ECP University Platform Benefits All ECP facing online training No fee access to registered users: product training courses, eyecare professional resourcesLow cost subscription access gives 12 months access for entire practice and staffBenefitsGive ECP’s a powerful personal and practice development toolLess expensive – practice vs. individual pricingUser friendly – functionality and interface more intuitiveManageability – practice level reporting and enrollment
14ECP University Cost Single Location Practices Up to 8 people - $299 Multi-Location Practices2-5 Locations - $225 per location5 + - $Customized pricingIndividualsApollo - $100New Dispenser Quick Start - $150Dispensary Manager - $2000 (plus travel)