1. Virtual Business CREATING A WEB PRESENCE Copyright © Texas Education Agency, 2012. All rights reserved

2. “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee. 2 Copyright © Texas Education Agency, 2012. All rights reserved

3. 3 What to Sell? Will you create and manufacture your own product? Will you buy products wholesale and sell them online? Will you stock inventory? Will you use drop shipping instead? Where an arrangement is made to ship products from another location so you do not carry inventory. Copyright © Texas Education Agency, 2012. All rights reserved

4. Types of Sites E-tail sites A business that has a “brick-and-mortar” location but also sells online. Storefront A web site with no physical location for the business. Service business Offering services as opposed to products for sale. 4 Copyright © Texas Education Agency, 2012. All rights reserved

5. Types of Sites (continued) Content site Selling information Selling advertisements E-commerce applications that make doing business easier Inventory programs Payroll software 5 Copyright © Texas Education Agency, 2012. All rights reserved

6. Policies for Your Site A customer service pledge Put in writing How you will treat your customers Communicating with customers Privacy How you collect your customers’ information What information you collect What will you do with the information How customers can change or remove their information User agreement Rules that apply to site users Shipping policies Responsibility policies 6 Copyright © Texas Education Agency, 2012. All rights reserved

7. Other Policies (continued) FTC policies Return policies Time limits Restocking fees if any Refunds Safety for minors Notifying parents about collecting information Parental consent Confidentiality Message board policies Spam and phishing policies 7 Copyright © Texas Education Agency, 2012. All rights reserved

8. Stages of E-Commerce Development Information Stage Developing a basic web site Provides information about the company Provides information about a company’s products or services Lack of interaction with customers, contact by:  Phone  Mail  In person 8 Copyright © Texas Education Agency, 2012. All rights reserved

9. 9 Stages of E-Commerce Development (continued) Interaction Stage Provides information Contact via email Product catalog Product availability database Shipping information No direct ordering through site Order form submitted through:  Fax  mail Copyright © Texas Education Agency, 2012. All rights reserved

10. 10 Stages of E-Commerce Development (continued) Integration Stage Entire transaction completed on the Internet Product, pricing, and shipping information Track shipment Customer assistance Applies to dotcom and brick-and-mortar businesses Copyright © Texas Education Agency, 2012. All rights reserved

11. 11 Establishing a Web Site Purpose Dotcom, brick-and-mortar, or both Customers Who they are, what they want, why they want to do business online Products and services to offer Handling shipping and payments Server and domain name Copyright © Texas Education Agency, 2012. All rights reserved

12. 12 Establishing a Web Site (continued) Order processing procedures Shopping cart Design the site Advertise your online business Open for business Maintain and update regularly Copyright © Texas Education Agency, 2012. All rights reserved

13. 13 Getting Your Site Noticed Networking Business cards Postcards Flyers Brochures Print ads Magazines newspapers Summary of Offline Marketing Copyright © Texas Education Agency, 2012. All rights reserved

14. 14 Getting Your Site Noticed (continued) Links from other sites to your site Keyword searches As high a rank as possible on search engines Banner ads Affiliate programs Directs traffic toward your site Summary of Online Marketing Copyright © Texas Education Agency, 2012. All rights reserved

15. 15 Independent Practice Assignments Integrated Web Site Table – Have students conduct Internet research to locate three interactive web sites of major corporations. They will create an attractive table listing the three sites and four ways that visitors can interact with the site. These may include being able to subscribe to material on the site, contacting someone through email, purchasing items, or any other ways to interact with the site. ISP Research Document – Students will conduct Internet research about three Internet Service Providers (ISPs) and create a document with the ISP names as headings. Research information such as the price of these services, the connection speeds, whether or not the ISP provides space for a web site and if so, how much space and what the features are, and if they offer a way to contact technical support. Web Site Policy Table – Students are to research five e-commerce web sites and create a table showing the types of policies provided on the site. The table should list the name of the site and its URL. It should also contain the following categories to compare on the 5 sites: 1) privacy policy, 2) return policy, 3) phishing or spam policies, 4) policies concerning minors, and 5) Terms of Use. They should include in each cell a phrase or two that is mentioned in the policy that basically describes the policy. Some sites may have all of these in place. Some may not. Students are to select what they think is the most trusted site after evaluation using the table. Copyright © Texas Education Agency, 2012. All rights reserved