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© Stephen Bourne 2009 What Do You Do For A Living v1 1-10 What do YOU do for a living? ?

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Presentation on theme: "© Stephen Bourne 2009 What Do You Do For A Living v1 1-10 What do YOU do for a living? ?"— Presentation transcript:

1 © Stephen Bourne 2009 What Do You Do For A Living v What do YOU do for a living? ?

2 © Stephen Bourne 2009 What Do You Do For A Living v Youre new to the FM business… Youre at a party… Youre casually talking to some people you have never met before who you are hoping to tell about FM, when someone turns around to you and says, So tell me, what do YOU do for a living?

3 © Stephen Bourne 2009 What Do You Do For A Living v1 1-10

4 © Stephen Bourne 2009 What Do You Do For A Living v Did you notice how your heart suddenly started banging so hard it made you feel faint? Did you feel a hot flush coming on? Did you notice that odd feeling in your stomach?

5 © Stephen Bourne 2009 What Do You Do For A Living v Did you notice that everyone seems to have stopped talking and are now looking at you? Did you notice that your mouth has gone so dry your tongue has stuck to the roof of your mouth?

6 © Stephen Bourne 2009 What Do You Do For A Living v Do you say … Excuse me, I need the loo and then leave the building! I am with FM Group … and then spend the next 30 minutes doing a full-blown presentation on the company history, pay plan, product & pricing benefits, the network marketing industry, etc.

7 © Stephen Bourne 2009 What Do You Do For A Living v Do you say … Im in MLM, or I sell perfumes, or I recruit people who recruit people who recruit people… and I earn money from all of them. Want to join? None of these do you justice and will certainly not create interest

8 © Stephen Bourne 2009 What Do You Do For A Living v What you need is a short, informative, honest and well-rehearsed response that will create interest Your reply should be no longer than seconds otherwise it will look like a speech! … here are a couple of examples of what people in other non-MLM businesses might say:

9 © Stephen Bourne 2009 What Do You Do For A Living v If you are a carpenter that specialises in taking painstaking months or even years to restore antique pieces of furniture that have been damaged by age, fire or accident … you wouldnt say, Im a chippie Thats uninteresting and belittles what you actually do. You would say, I am a carpenter specializing in the restoration of antique pieces of furniture that have been damaged. Thats interesting

10 © Stephen Bourne 2009 What Do You Do For A Living v If you are the Personal Secretary to the billionaire owner of a giant, multinational corporation and spend your time meeting clients with your boss, organising and attending meetings around the world, arranging for reports to be commissioned … you wouldnt say, Im a gopher for a guy in the city Thats uninteresting and belittles what you actually do. You would say something like, I am the Personal Secretary to the head of a multinational corporation based in London and my job is to ensure the smooth running of its operations. Thats interesting

11 © Stephen Bourne 2009 What Do You Do For A Living v Going back to the basics of Network Marketing, it is important to remember that this industry is NOT all about `you … its all about `your prospective new team members and getting to know them

12 © Stephen Bourne 2009 What Do You Do For A Living v When meeting new people … be the first to ask questions such as: How do you know the host and hostess? Have you known them long? WHAT WORK DO YOU DO? How long have you been doing that? Sounds interesting… do you enjoy it?

13 © Stephen Bourne 2009 What Do You Do For A Living v Did you always want to do that when you were younger? Are you married? Do you have kids? How old are they? DO NOT make it an interrogation … just show interest in them

14 © Stephen Bourne 2009 What Do You Do For A Living v You should now have built a rough picture of that person … enough to be able to help you answer effectively when that person asks you, So tell me, what do YOU do for a living?

15 © Stephen Bourne 2009 What Do You Do For A Living v What you need is a short, informative, honest and well-rehearsed response that will make the other person ask at least one question Your reply should be no longer than seconds otherwise it will look like a speech As I have already said … So, what DO you do for a living?

16 © Stephen Bourne 2009 What Do You Do For A Living v The following is a ONLY A GUIDE of what to say … … Its to make you think … Its to make you take this topic seriously But whatever you decide to say … make sure you have rehearsed it over and over again so that when it comes out of your mouth it doesnt sound like you were reading it from a script So, what DO you do for a living?

17 © Stephen Bourne 2009 What Do You Do For A Living v I show … BLEEEP, BLEEEP … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? So, what DO you do for a living?

18 © Stephen Bourne 2009 What Do You Do For A Living v Thats it … thats all you say! I show … BLEEEP, BLEEEP … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? Simple isnt it?

19 © Stephen Bourne 2009 What Do You Do For A Living v Whats the BLEEEP, BLEEEP? Good question!

20 © Stephen Bourne 2009 What Do You Do For A Living v Remember when you asked them about themselves? That information should have helped you build a rough background of that person – just enough to enable you to personalise your answer Ill give you some examples:

21 © Stephen Bourne 2009 What Do You Do For A Living v I show … BLEEEP, BLEEEP … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? REMEMBER I SAID

22 © Stephen Bourne 2009 What Do You Do For A Living v I show … highly skilled, self-employed people like you [John] who are working in niche markets … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? THE SPECIALIST CARPENTER

23 © Stephen Bourne 2009 What Do You Do For A Living v I show … highly motivated people like you [Sarah] who have high pressure, high demand jobs … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? THE PERSONAL SECRETARY or HIGH POWERED EXECUTIVES

24 © Stephen Bourne 2009 What Do You Do For A Living v I show … dedicated people like you [Roy] in vocational or community work who struggle to cope financially … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? DOCTORS / NURSES / POLICE OFFICERS / COMMUNITY WORKERS / TEACHERS / ETC

25 © Stephen Bourne 2009 What Do You Do For A Living v I show … sales people with families like you [Alan] who work on a commission-only basis … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? COMMISSION-ONLYSALESPERSONS

26 © Stephen Bourne 2009 What Do You Do For A Living v I show … hardworking people like you [Ted] who work long, unsociable hours with little to show for it at the end of the day … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? FARMERS, MANUAL WORKERS

27 © Stephen Bourne 2009 What Do You Do For A Living v I show … talented people like you [David] who have a time-limited window of opportunity based on their age and skills … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? SPORTSPEOPLE

28 © Stephen Bourne 2009 What Do You Do For A Living v I show … hardworking people like you [Janet] who are getting towards retirement without having enough savings for their fun days ahead … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? PEOPLE AGED 50+

29 © Stephen Bourne 2009 What Do You Do For A Living v I show … hardworking mums and dads like you [Hazel] how to spend more time with their kids than the babysitter does, and … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? WORKING PARENTS (MUM OR DAD)

30 © Stephen Bourne 2009 What Do You Do For A Living v I show … people in industry like you [Richard] how to get paid what theyre really worth and … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? SHOP FLOOR WORKERS

31 © Stephen Bourne 2009 What Do You Do For A Living v The list can go on forever but it is only there to make you think All you need to do is fill in the blanks Use the clues they gave you when you asked questions - married, single, kids, job, job satisfaction, job security, etc

32 © Stephen Bourne 2009 What Do You Do For A Living v IMPORTANT RULES Think about the important KEYWORDS that you want to use: `I SHOW does not imply that you need to be a teacher The part shown in RED is targeted directly at that person You have used THEIR NAME – which makes it personal

33 © Stephen Bourne 2009 What Do You Do For A Living v IMPORTANT RULES Think about the important KEYWORDS that you want to use: You used the word `ENJOYABLY – most people do not enjoy their work You used the expression `EARN A LOT MORE MONEY BY WORKING LESS HOURS – this is most peoples dream deal!

34 © Stephen Bourne 2009 What Do You Do For A Living v Always end up with a question - do you think this might be of interest to you? It shows you immediately if there could be some interest IMPORTANT RULES

35 © Stephen Bourne 2009 What Do You Do For A Living v So what happens when they ask you FIRST … What do you do for a living?

36 © Stephen Bourne 2009 What Do You Do For A Living v Short statements with KEYWORDS are always the best The following examples should give you an idea of what to say, but they are only guidelines Find something to say that you feel comfortable saying – and be imaginative! Always add a question at the end of your replies So, what DO you do for a living?

37 © Stephen Bourne 2009 What Do You Do For A Living v I show … ordinary people just like us who want more out of life … how to ENJOYABLY earn a lot more money by working less hours – do you think this might be of interest to you? IF YOU ARE STANDING IN A GROUP

38 © Stephen Bourne 2009 What Do You Do For A Living v I get paid to smell great I am a perfume consultant with an international company that has just launched in the UK – have you heard of FM Group? I work with a company that helps people retire wealthy in only 3 years What DO you do for a living?

39 © Stephen Bourne 2009 What Do You Do For A Living v I get paid to find people who want to make lots of money holding fun perfume parties Im in Network Marketing with a company marketing exclusive perfumes Whatever you say … always end with a question: Would you like to know more or do you think this might be of interest to you?, etc What DO you do for a living?

40 © Stephen Bourne 2009 What Do You Do For A Living v MINE I have the best job in the world [Anita]! I show people how to become financially secure like myself within 3 years – working part-time from home … would you be interested in finding out more?


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