Presentation on theme: "Market Research and business connection project Organized by: ELP Business Connections GmbH ELP Partner in Germany COMMERCIAL OPPORTUNITIES IN GERMANY."— Presentation transcript:
Market Research and business connection project Organized by: ELP Business Connections GmbH ELP Partner in Germany COMMERCIAL OPPORTUNITIES IN GERMANY
Who are the existing players? What is the progress of the market in Germany? What kind of opportunities can I face in Germany? COMMERCIAL OPPORTUNITIES IN GERMANY
Sales Build-up Germany I COMMERCIAL OPPORTUNITIES IN GERMANY Your Intention – You would like to win a healthy corporate structure for your poducts within Germany more than 80 million consumers Your Benefits – You are intending to enter the European markets: with the minimal financial risk with the least impact on your company and todays business with the least time to market Your Time – You or your management cannot address yourself for this mission. Finding suitable staff for this mission means, next to high expenditure of money and time, a high risk without an appropriate exit strategy. Your Opportunity – we offer ideal applicable modules for a fixed price. In advance you will receive a complete market survey. Your Decision – We do the build-up – you determine.
Sales Build-up Germany II COMMERCIAL OPPORTUNITIES IN GERMANY Market analysis for the product, the product line in the respective country. Competition, target groups, customer groups, sales revenues and profits in the respective country. Target group analysis for the relevant target group in the targeted area with a description and first estimation of this target group. Competition analysis including advantages and disadvantages of your own and competitor products respectively product lines within the target area. Prospect analysis with an assessment of the efforts needed to introduce your products in the respective target area. Market Survey
Sales Build-up Germany III COMMERCIAL OPPORTUNITIES IN GERMANY Management Capacity on Demand Top Management Capacity provided for an agreed timeframe: Development of an appropriate, individual, and for the respective product and/or enterprise harmonised sale strategy. Goal-orientated acquisitions of target customers and negotiations with them on contracts, terms and conditions and quantities at top level. Organisation and monitoring of all procedures and contacts to the relevant contacts of the respective customers. Presentation of your enterprise.
Sales Build-up Germany IV COMMERCIAL OPPORTUNITIES IN GERMANY Back Office Capacity on Demand Selection, training and qualifying of suitable sales office staff in a running office. Point of contact in the respective expansion area for your future customers, field workers and media. Operative execution of all workflows and point of contact for the relevant contacts of your future customers. If desired, this running sales office can completely be taken over by your enterprise. Running sales office for your enterprise with a variable staff structure provided
Sales Build-up Germany V COMMERCIAL OPPORTUNITIES IN GERMANY Sales Capacity on Demand Sales support in top key-account quality for finished products provided. Active field work for customer acquisition, sales activation and local support of prospective key account customers. Local support of key accounts and their contacts. Support of the respective retailers and retail organisations. Support of the respective buyers and procurement departments. Active product manager for complex products. Active project manager for customised projects.
Sales Build-up Germany VI COMMERCIAL OPPORTUNITIES IN GERMANY Summary This means: Exact Information – with the potential diagnosis the reaction of the market and potential customers can be rated accurately. Minimisation of Risk Entering the Market – based on the potential diagnosis a decision about the market entrance can be made. The modular concept guarantees that only essential costs arise entering the market. Refinancing of the Expansion – with market entrance the costs for potential diagnosis and our services amortise as a rule within months completely. Additional Advantages – no need to share margins with distributors, wholesalers, importers etc..
European Retail Platform The ELPNT European Retail Platform enables the easy entry at the following European retail organisations: COMMERCIAL OPPORTUNITIES IN GERMANY Media Markt / Saturn Group More than 700 Media Markt and Saturn (16 Countries) Generated net sales 17.1 billion Euros in 2007 Headquarter in Ingolstadt / Germany ElectronicPartner (EP) More than independent contractors respectively stores in Central and Eastern Europe Generated net sales 6.0 billion Euros in 2007 Headquarter in Dusseldorf /Germany Euronics More than stores/POS in Central and Eastern Europe Generated net sales 9.0 billion Euros in 2007 Headquarter in Dizingen (Stuttgart) / Germany Expert More than stores in European countries Generated net sales 16.9 billion Euros in 2007 Headquarter in Langenhagen (Hanover) / Germany DSG International (former Dixons Group) More than stores in European countries Generated net sales 8.65 billion GBP in 2007 Headquarter in Hemel / UK The above mentioned enterprises represent more than 80% of the European market for Electronics Speciality/Consumer Electronics. The remaining 20% is shared by local heroes. The European Retail Platform avoids the time consuming and very expensive listing (listing fee, shelf money, advertising subsidies, etc.) at the major retail organisations. Besides shelf capacity the service includes restocking of products and tidy-up of the shelves in the individual stores, which is always in the responsibility of the supplier. The entire service can be offered for a fixed and manageable amount.