1. Sony Display Products Brief Overview

2. Projection Technology Update
New Projector Specification
Multiple Manufactures using including Epson and Sony
Visual performance measurement
Improving Projector Technology
Cost of Ownership
Improving Longevity

3. New Projector Specification “Color Light Output”
Projector Specifications… Quantifying visual perception
Brightness
Resolution
Contrast Ratio
Projectors built to meet a spec... not overall image “fidelity”

4. White Brightness X
Current Brightness specification only measurers the maximum level of White

5. However, this reduces Color performance.
1-Chip DLP™ Technology
To offset the loss of light, DLP makers use a white segment to boost lumens.
However, this reduces Color performance.
Projection Lens
Optics
Lamp
Single DMD
Color Wheel

6. 1-Chip DLP™ Technology
Size of the white segment determines the White lumens specification.
But…at the expense of Color performance!
Projection Lens
Optics
Lamp
Single DMD
Color Wheel

7. Color Tradeoff
2500 White Lm
3000 White Lm
$999
$1,199

8. New Metric: Color Light Output
Color Light Output is a metric that measures a projector's ability to deliver
color

9. Color Light Output White Light Output White Light Output 3000 Lumens

10. Sony’s New Imager Technology

11. LCD Improvements New Optical Component Technology
Improved Video Performance
Improved Optical efficiency
Improved Longevity

12. Improved Picture Quality
Narrower cell gaps as low as 12 um
Previous generation 3 times as much
Smoother image much less screen door

13. Improved Optical Efficiency
More light on the screen with less lamp power
Use smaller lamps …less expensive lamps
Use Less electricity
Produce less heat
TCO is less

14. Improved Optical Efficiency
Consider this
VPL-FX lms 275w lamp lumens per watt
VPL-PX lms 265w lamp lumens per watt
Panasonic PTD lms 300W(2) lamp 10 lumens per watt

15. Improved Optical Efficiency
Reduces Lamp replacement cost over Projector life
Reduces power requirements
Reduces heat output

16. What wears out on a Projector??? “Optical Block”
LCD Panels & Polarizers
Usually blue channel first
UV energy and Heat cause chemical change to organic material
Think Sunburn
IN Conventional optic system
Panels have organic based substrate
Polarizers are organic based

17. Alignment Layers
Crystal Structure

19. Generation I Generation II 2007 First Inorganic Panels Introduced
Inorganic Panels and Polarizer
VPL-FX40 & FE40
VPL-FX41 & FW41

20. New VPL-C100 Series Introduction
Design Concept:
Powerful & Installable Compact Projector
VPL-CX100
Successor of CX61
2700lm XGA
Delivery from July 07
List Price : $2,120
VPL-CX120
Successor of CX63
3000lm XGA
Delivery from June 07
List Price : $2,400
VPL-CX125
Step-up version of CX120
3000lm XGA with NW function
Delivery from July 07
List Price : $2,530
VPL-CX150
3500lm XGA
Delivery from June 07
List Price : $2,730
VPL-CX155
Step-up version of CX150
35000lm XGA with NW function
Delivery from July 07
List Price : $2,930
VPL-CW125
3000lm WXGA with NW function
Delivery from Oct 07
List Price : $3,330
Total x6 models

21. Key Features of New VPL-C Series
High Brightness, High Contrast and Crisp image
Easy Maintenance
ACF Lens
Conventional Lens
Cover open
Filter
Lamp

22. Install Projector Lineup & Positioning
NEW High-Resolution (4000 lm)
“Lecture hall and Boardroom integration”
SXGA+ resolution (1400 x 1050)
Allows both native WXGA and 720p
Center lens, side access for filters and lamp
Powered zoom, focus, and lens shift
First use of BrightEra™ panels
Direct power on/off (with Off&Go)
VPL-FE40 (SXGA+) Est. Street: $7k
VPL-FX40 (XGA) Est. Street: $5k
Keys:
High resolution, very install-friendly
Enhanced Network Functionalities
Great Price/Performance

23. Max. 820W (2798 BTU) , in standby 27W, 0.5W(Low)
Model Summary
VPL-FH300
VPL-FW300
Panel Resolution
2Kx1K (2048x1080)
WXGA (1366x800)
Brightness
6000lm
7000lm
Contrast (TENTATIVE)
1200:1
1500:1
Power Consumption (TENTATIVE)
Max. 820W (2798 BTU) , in standby 27W, 0.5W(Low)
Weight (TENTATIVE)
Around 30.5Kg
Dimensions
699 x 298 x 785 mm
At first, The Model Summary is these. Panel Resolution, Brightness Contrast, are different between FH300 and FW300.
Power Consumption is 820W, Weight is about 30Kg, Dimension is this.
These models are without lens type only.
Only Lensless

24. 1. Selling Points High-end application with 2K resolution and 2 lamp
Stylish round design provide sophisticated
installation
Installation flexibility rich function & accessory
we have a lot of features. Sales appeal points are summarized 3 points.
1.High-end application. We can propose to high-end application by High specification. Broadcast and Video meeting as well as auditorium and board room, and so on.
2. Stylish round design=== [pursue functional beauty & environmental harmony] . 3. Installation Flexibility=== .a lot of seamless 5 lens and easy maintenance.

25. High Specification – High Brightness
Newly developed Optical unit
2Lamp system
Inorganic pre-polarizer
BrightEra panel
For this category, high brightness is requested. This request is solved by a newly developing optical unit.
===At first, 2Lamp system.
===Next, Inorganic pre-polarizer and BrightEra panel.
===By new developing optical unit, 7000lm and 6000lm are achieved.
BrightEra technology, Higher Brightness and Contrast Improvement.
==We propose F300 series for demand of higher brightness.

26. 2. Installation Flexibility Power Lens Shift
Vertical shift (side view H.shift=0)
Horizontal shift (top view)
H Shift : 1/10 H
V Shift : 0 – 3/5V
Shift : 3/5 V
(Ceiling installation) 1H
1/10 V +
1/2 V 1V
Shift : 0
In the function about the lens, F300 series have a lot of good features.
The vertical direction on the screen is defined as V.1V means one screen.H is also similar.
For the first time in BPJ Projectors, ===V shift is possible to move more than a half of V at the H.shift equal 0.
This means that the projector is possible to be installed at the higher position from the top of the screen.
This is improved easiness to set up, and leads to the expansion of the place that can be set up.
H shift is one tenth.These are big selling points.
Screen center
& Lens center
Screen center
& Lens center & Set center
Shift : 3/5 V
(floor installation)
Can be higher than screen top

27. VPL-FX41 5000 lumen Same as FX40 New Option Lens VPLL-Z1014
( :1)
Replace FX52 Ships 10/08
Bright Era /Inorganic Polarizers

28. VPL-FW41
WXGA
4300 Lumen
FX41 Chassis
February 09

29. Tools PJCalc! Lens calculator PJNet Projector Station for Airshot
Current version is 6.3 available at:
PJNet
Asset Management software – same site FREE
Projector Station for Airshot
Network interface and desktop transfer
3LCD.com
Industry site