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Sony Display Products Brief Overview. Projection Technology Update New Projector Specification –Multiple Manufactures using including Epson and Sony –Visual.

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Presentation on theme: "Sony Display Products Brief Overview. Projection Technology Update New Projector Specification –Multiple Manufactures using including Epson and Sony –Visual."— Presentation transcript:

1 Sony Display Products Brief Overview

2 Projection Technology Update New Projector Specification –Multiple Manufactures using including Epson and Sony –Visual performance measurement Improving Projector Technology –Cost of Ownership –Improving Longevity

3 New Projector Specification Color Light Output Projector Specifications… Quantifying visual perception –Brightness –Resolution –Contrast Ratio Projectors built to meet a spec... not overall image fidelity

4 X X X X X X X X X White Brightness http://www.cis.rit.edu/fairchild/PDFs/PAP23.pdf Current Brightness specification only measurers the maximum level of White

5 Projection Lens Lamp Single DMD Optics Color Wheel To offset the loss of light, DLP makers use a white segment to boost lumens. However, this reduces Color performance. 1-Chip DLP Technology

6 Projection Lens Lamp Single DMD Optics Color Wheel Size of the white segment determines the White lumens specification. But…at the expense of Color performance! 1-Chip DLP Technology

7 Color Tradeoff 2500 White Lm3000 White Lm $999$1,199

8 New Metric: Color Light Output Color Light Output is a metric that measures a projector's ability to deliver color

9 Color Light Output White Light Output 3000 Lumens White Light Output 2700 Lumens Color Light Output 3000 Lumens Color Light Output 1000 Lumens

10 Sonys Sonys New Imager Technology

11 LCD Improvements New Optical Component Technology –Improved Video Performance –Improved Optical efficiency –Improved Longevity

12 Improved Picture Quality –Narrower cell gaps as low as 12 um Previous generation 3 times as much –Smoother image much less screen door

13 Improved Optical Efficiency –More light on the screen with less lamp power Use smaller lamps …less expensive lamps Use Less electricity Produce less heat TCO is less

14 Improved Optical Efficiency –Consider this –VPL-FX41 5200lms 275w lamp 18.9 lumens per watt –VPL-PX40 3500lms 265w lamp 13.2 lumens per watt –Panasonic PTD5700 6000 lms 300W(2) lamp 10 lumens per watt

15 Improved Optical Efficiency –Reduces Lamp replacement cost over Projector life –Reduces power requirements –Reduces heat output

16 What wears out on a Projector??? –Optical Block LCD Panels & Polarizers –Usually blue channel first –UV energy and Heat cause chemical change to organic material »Think Sunburn –IN Conventional optic system Panels have organic based substrate Polarizers are organic based

17 Alignment LayersCrystal Structure

18

19 Generation I –2007 First Inorganic Panels Introduced Generation II –2009 Inorganic Panels and Polarizer VPL-FX40 & FE40 VPL-FX41 & FW41

20 New VPL-C100 Series Introduction VPL-CX100 –Successor of CX61 –2700lm XGA –Delivery from July 07 –List Price : $2,120 VPL-CX120 –Successor of CX63 –3000lm XGA –Delivery from June 07 –List Price : $2,400 VPL-CX155 –Step-up version of CX150 –35000lm XGA with NW function –Delivery from July 07 –List Price : $2,930 VPL-CW125 –3000lm WXGA with NW function –Delivery from Oct 07 –List Price : $3,330 VPL-CX125 –Step-up version of CX120 –3000lm XGA with NW function –Delivery from July 07 –List Price : $2,530 VPL-CX150 –3500lm XGA –Delivery from June 07 –List Price : $2,730 Design Concept: –Powerful & Installable Compact Projector Total x6 models

21 Key Features of New VPL-C Series High Brightness, High Contrast and Crisp image Easy Maintenance Cover open Lamp Filter Conventional Lens ACF Lens

22 Install Projector Lineup & Positioning NEW High-Resolution (4000 lm) –Lecture hall and Boardroom integration –SXGA+ resolution (1400 x 1050) –Allows both native WXGA and 720p –Center lens, side access for filters and lamp –Powered zoom, focus, and lens shift –First use of BrightEra panels –Direct power on/off (with Off&Go) –VPL-FE40 (SXGA+) Est. Street: $7k –VPL-FX40 (XGA) Est. Street: $5k –Keys: High resolution, very install-friendly Enhanced Network Functionalities Great Price/Performance

23 Model Summary VPL-FH300VPL-FW300 Panel Resolution 2Kx1K (2048x1080) WXGA (1366x800) Brightness 6000lm7000lm Contrast (TENTATIVE) 1200:11500:1 Power Consumption (TENTATIVE) Max. 820W (2798 BTU), in standby 27W, 0.5W(Low) Weight (TENTATIVE) Around 30.5Kg Dimensions 699 x 298 x 785 mm Only Lensless

24 1. Selling Points High-end application with 2K resolution and 2 lamp Stylish round design provide sophisticated installation Installation flexibility rich function & accessory

25 Newly developed Optical unit –2Lamp system –Inorganic pre-polarizer –BrightEra panel High Specification – High Brightness

26 Shift : 0 Shift : 3/5 V (floor installation) Screen center & Lens center Vertical shift (side view H.shift=0) V Shift : 0 – 3/5V Shift : 3/5 V (Ceiling installation) 1V H Shift : 1/10 H Screen center & Lens center & Set center Horizontal shift (top view) 1H 1/2 V 1/10 V + Can be higher than screen top 2. Installation Flexibility Power Lens Shift

27 VPL-FX41 5000 lumen Same as FX40 New Option Lens VPLL-Z1014 (1.4-1.875:1) Replace FX52 Ships 10/08 Bright Era /Inorganic Polarizers

28 VPL-FW41 WXGA 4300 Lumen FX41 Chassis February 09

29 Tools PJCalc! Lens calculator –Current version is 6.3 available at: http://pro.sony.com/bbsc/ssr/cat-projectors/resource.downloads PJNet –Asset Management software – same site FREE Projector Station for Airshot –Network interface and desktop transfer 3LCD.com –Industry site


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