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Supporting Identity & Presence Online: Beyond Chat and Forums Anthony Christopher Digital Places.

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Presentation on theme: "Supporting Identity & Presence Online: Beyond Chat and Forums Anthony Christopher Digital Places."— Presentation transcript:

1 Supporting Identity & Presence Online: Beyond Chat and Forums Anthony Christopher Digital Places

2 www.digiplaces.com Online Presence n Support for individuals to express their identity and/or to develop a reputation online n Expanding presence increases interaction n Presence => Member Communications => Community Experience

3 Digital Places www.digiplaces.com Presence Online n Email signature n Personal web pages n Profiles

4 Digital Places www.digiplaces.com Profiles n Information about the member n Provided by the member n Structured by Community Developer n Contains information important to the community

5 Digital Places www.digiplaces.com Ebay

6 Digital Places www.digiplaces.com Motley Fool

7 Digital Places www.digiplaces.com Avatars n Avatar definition: graphic representation of an individual in online social space n Support rich social interactions among participants

8 Digital Places www.digiplaces.com Blaxxun

9 Digital Places www.digiplaces.com WorldsAway

10 Digital Places www.digiplaces.com Palace

11 Digital Places www.digiplaces.com Why Avatars? n People who like them spend a lot of time in online avatar social spaces n Ultimate Stickiness –December 1998 research of 1,200 Palace & WorldsAway users –56 + % stay more than 1 hour per visit –48 + % visit 4 or more times per week

12 Digital Places www.digiplaces.com Avatar User Comments Its a bit easier to relate to a pixel person than just words. This beats all text chats Ive ever seen. One gesture can save you 100 words here. Its weird but most conversations here begin with hello, thats not common on any text chat.

13 Avatar User Satisfaction Avatars Message Boards

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