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Doing Research In Online Communities Richard Adler Digital Places If We Build It, Will They Will Come? Monday, April 26, 4:00-5:00.

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Presentation on theme: "Doing Research In Online Communities Richard Adler Digital Places If We Build It, Will They Will Come? Monday, April 26, 4:00-5:00."— Presentation transcript:

1 Doing Research In Online Communities Richard Adler Digital Places If We Build It, Will They Will Come? Monday, April 26, 4:00-5:00 pm

2 Digital Places Basic Metrics Hits Hits Page views Page views Sessions (total visitors) Sessions (total visitors) Unique visitors (reach) Unique visitors (reach)

3 Digital Places Metrics for Stickiness Sessions/visitor/month Sessions/visitor/month Average session length/visitor Average session length/visitor

4 Digital Places Metrics of Participation Number of active forums Number of active forums Number of messages posted Number of messages posted Chat sessions (number, length) Chat sessions (number, length) Number of registered members Number of registered members Most active participants Most active participants Sales Sales

5 Digital Places Feedback on Content Most popular topics Most popular topics Most popular threads Most popular threads Requests for new topics Requests for new topics

6 Digital Places Tools for Member Feedback Online polls Online polls surveys surveys Online focus groups Online focus groups Forum for comments & suggestions Forum for comments & suggestions

7 Digital Places Types of Member Feedback Satisfaction Satisfaction Sense of belonging Sense of belonging Favorite features Favorite features Problems and frustrations Problems and frustrations Ideas for new features Ideas for new features

8 Digital Places Profiles of Participants Demographics Demographics Interests Interests Community participation Community participation E-commerce activity E-commerce activity


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