2. Networking… …the process of connecting with other people or organisations, with the purpose of exchanging ideas, information and resources. You SuppliersAssociatesAccountant Trade Association Friends

3. Benefits of Networking Increased sales/customer base Referrals/introductions Contacts Information Support and advice Helps you keep up to date with industry regulations and policies Marketing Word of mouth Helps develop your business Share or gain new ideas Cross fertilisation of ideas Stimulates innovation and creativity Provides access to resources Less isolation

4. Sources of Networks Business Contacts Customers Suppliers Accountant Solicitor Competitors Associates Formal Networks Trade associations Professional bodies Networking events Online forums Internet Chamber of commerce Social Networks Family Friends Ex work colleagues Ex employers

5. Informal Networking At a social event At a sporting event During conferences/trade shows While travelling Mixing with people as part of your day to day business or social activities After a meeting Formal Networking Networking events Formal dinners Meetings Online forums Joining a trade association Becoming a member of a professional body Conferences

6. Building and Maintaining a Network Source network Identify benefits Develop a plan of action Assess time & costs Building Networks Maintaining Networks Share information Compile a database Attend networking events Provide referrals/introductions Contact networks on a regular basis –E-mail –Telephone –Letter –Person to person

7. Effective Networking Be prepared Source quality contacts Have a plan Be clear about what you want to achieve Always carry business cards Research contacts Be open minded Look right Dress appropriately Good eye contact Positive body language Know what to say Develop an elevator speech Be precise about what you do/ your business activities Ask open-ended questions Provide support, help, information etc Listen Follow up Ask for contacts details Follow up on the contact Give referrals/introductions