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Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count.

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Presentation on theme: "Fernet-Branca Brand Information. INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count."— Presentation transcript:

1 Fernet-Branca Brand Information

2 INFINIUM Spirits The origins of Fernet-Branca dates back to 1845 when Bernardino Branca (Great-Great-Grandfather of Count Niccolo Branca) together with his three sons started producing and distributing Fernet-Branca, a bitters liqueur obtained through a secret formula. The secrets of the ingredients of Fernet-Branca still remains today, wrapped in the mystery of its origin, probably adapted from a recipe obtained from alchemist monks. The family opened their first production plant in Corso di Porta Nuova in Milan in 1845. Today, Fernet-Branca is still produced in the heart of Milan. Over the years, Fratelli Branca has expanded considerably, and added products to their line up: –Caffé Borghetti, Grappa Candolini Ruta, and Bianca, Carpano Punt e Mes, Capone Antica Formula and Brancamenta History

3 INFINIUM Spirits The secrets of the distinctive tastes of Fernet-Branca and Brancamenta is obtained by macerating over forty herbs in grape alcohol. The recipe is closely guarded that draws on thousands of years of understanding of medicinal plants. The ideal geography of Italy, from the peaks of the Alps to the sun- drenched Mediterranean, Italy has a wealth of wild plants and many have been renowned since ancient times for their curative powers. –Aloe, Angelica, Chamomile, Cinchona, Gentian, Peppermint, Saffron, Rue, Wormwood The crushed herb mixture is placed in the top section, and the base spirit is pumped up over the flavoring material, extracting and carrying down the flavor constituents. The distillation method uses plants, seeds, roots or herbs as flavoring material. Immediately after mixing, the liquid is put into oak barrels (for over a year) where the various substances will gradually amalgamate, with the wood acting as a catalyst in the oxidization process to obtain the final bouquet. Products

4 INFINIUM Spirits Fernet-Branca is refreshing unique liqueur with an aromatic blend of herbs and spices (angelica, rhubarb, saffron and peppermint oil to name a few) aged in oak casks. Fernet-Branca is traditionally served as an after-dinner drink in Europe. It’s health- enhancing properties have made it the world’s favorite “Digestivo” (digestive). Fernet-Branca is a “Digestivo” to be served after dinner, but it is consumed as an aperitif or a cocktail mixed with mineral water, cola, ginger ale or added to coffee. Over 2 Million Cases world Wide Fernet-Branca

5 INFINIUM Spirits Fernet-Branca is becoming the toast of San Francisco – SF Weekly (San Francisco Weekly) Fernet-Branca

6 INFINIUM Spirits “Born” in 1960 Brancamenta is an herbal liqueur, a mint flavored edition of Fernet- Branca. Brancamenta is made from a blend of over forty herbs and spices, and this mint- infused version is sweeter, lighter, easier on the palate. The cool, minty aftertaste is cleansing and delicious. Widens the drinking occasions from a “digestive” to a “proprietary beverage” style and taste Mint flavor popularity favors American consumer base. Brancamenta


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