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1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing.

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Presentation on theme: "1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing."— Presentation transcript:

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2 2 Process of Planning Analyse industry Sources of competitive advantage Analyse competitors Select strategy Implementation plan include marketing plan Build resilience

3 3 Customer Power Supplier Power New Entrants/ Barriers Substitution Dr Mike Porters Industry Forces Jockeying For Position

4 4 SWOT analysis Strengths Weaknesses Opportunities Threats

5 5 Receive InstructionsEstimate WorkloadDraw Scheme DrgsAnalyse SolutionProduce Final DrgsManage Manufacture

6 6 Ratio Analysis Quick Ratio = Current Assets – Stock Current Liabilities PBIT = Profit Before Interest and Tax Return on Capital Employed = Net Profit before Interest Total Capital Involved Stock Turnover = Average Stock Value x 365 Total Cost of Sales

7 7 Business Strategy Differentiation Price Leadership Focussed Target Market Wide Narrow Advantage Unique Cost

8 8 Money Out Money In Cash Cow Problem Child Rising Star Dogs HighLow High Low Boston CG Matrix

9 9 Which Customers do you need? Customers Products Diversification You are here Product Development Market Development ExistingNew Existing

10 10 Process

11 11 Marketing Plan Product Price Promotion Place

12 12 Resilience Scenarios Risk Trigger PESTE Regular reviews


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