Presentation on theme: "The applied art of arranging image and text to communicate a message."— Presentation transcript:
1 The applied art of arranging image and text to communicate a message. Graphic DesignThe applied art of arranging image and text to communicate a message.It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs.
2 TypographyThe art and technique of arranging type in order to make language visible.
4 FONTS are FUN and can make presentation more exciting! A complete character set of a single size and style of a particular typeface.FONTS are FUN and can make presentation more exciting!You can use various lettering styles, sizes and colorsThey can be in Italics or in BOLD printThere are millions of combinations!
5 SerifA style of typeface with ornamental strokes on the ends of charactersSan SerifA style of typeface without ornamental strokes on the ends of characters
6 Typographic weightThe thickness or thinness of letterforms creating different degrees of bold, medium, or light type
7 Kerning Kerning Kerning Leading Kerning The space between individual letterforms that you adjust manuallyKerningKerningKerningLeadingThe space between lines of typeLeading
8 Jobs in the Graphic Arts Package designerLayout artist (flyers, brochures, posters, magazines, CD, DVD, etc..)Web DesignerAdvertising/MarketingIllustratorsLogo designer
9 Logo’s What are LOGO’s? How many can you spot in this room alone? a visual representation of your company brandHow many can you spot in this room alone?What is there purpose?