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Blogging 101 by Riccardo Schiaffino and Corinne McKay ATA 52nd Annual Conference Boston, October 26-29 2011 © Riccardo Schiaffino, Corinne McKay 2011 present...

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Presentation on theme: "Blogging 101 by Riccardo Schiaffino and Corinne McKay ATA 52nd Annual Conference Boston, October 26-29 2011 © Riccardo Schiaffino, Corinne McKay 2011 present..."— Presentation transcript:

1 Blogging 101 by Riccardo Schiaffino and Corinne McKay ATA 52nd Annual Conference Boston, October © Riccardo Schiaffino, Corinne McKay 2011 present... and

2 Introduction An interesting blog may be a good way to boost your presence on line.

3 Introduction

4 Introduction And this, not only if you are looking for translation blogs, but also if you are looking for "translation" in general:

5 Introduction

6 Introduction However, to help boost your sales you have to plan carefully what to write to attract not only other translators but your clients and prospects.

7 Purpose of blogs Blogs are often considered personal diaries They also have other uses –Professional brochure –Dynamic web site –Other uses Some people don't use their blogs to communicate with readers; for example, there is a translator who uses his blog as a repository for his glossaries, and I think it would be possible to find other uses for a blog.

8 How to start your own blog Starting a blog –Starting a blog is simple. You can just go to one of the various free blogging platforms, create an account, select a template, and start blogging. –Keeping it up and making it interesting for yourself and for others, however, requires dedication –Blog only if you like to write, and you are confident you'll have the constancy to do it. If you are bored by your blog (maybe you have chosen topics not because they interest you, but only because you thought they may attract more readers), it will be even more boring for your readers.

9 How to start your own blog Domains –You should get your own domain for your blog. –Even if you don't start hosting your blog on your own domain, it is a good idea to buy the domain name: you can use it later, and at least this way you prevent others from using it.

10 How to start your own blog Redirects –If you can, also get names and domains that are similar to your own, then redirect your traffic from them to your main blog or site.

11 How to start your own blog Redirects –For example, besides I have (two t's). I created that blog with the sole purpose of redirecting to About Translation..

12 How to start your own blog Free blogging platforms –Blogger and WordPress. Blogger (owned by Google) is free. WordPress also is free, but you may have to pay for some features. There are other blogging platforms available, both free and not, such as TypePad Micro, etc. Blogger https://www.blogger.com WordPress TypePad

13 How to start your own blog Other blogging software –If you already have a web site, your host probably offers installable blogging software as a part of the services included in your hosting package. Our companys hosting service, for example, offers WordPress. If you plan to install blogging software on your web site, the choice of free platforms is even wider, with WordPress, Movable Type, TextPattern and Serendipity among the leading contenders. TextPattern Movable Type Serendipity

14 How to start your own blog Creating an account –Blogger Go to https://www.blogger.comhttps://www.blogger.com Sign in using your Google Account login Click on Get Started –WordPress Go to Click on Sign up now

15 How to start your own blog Selecting and using a template –Blogger Once you have created your blog, you have access to a dashboard for all your blogs.

16 How to start your own blog Selecting and using a template Using the Template link, you can browse from the available templates, and in Layout you can edit and customize it. Warning: if you plan change you template significantly, be ready to get your hands dirty with HTML, XML and CSS. From your dashboard you can also add posts and pages, view the stats for your blog, adjust your settings and moderate your comments.

17 How to start your own blog Selecting a template –WordPress Once you have created your blog, you have access to a dashboard for all your WordPress blogs. Select a blog, select Appearance You get to the Manage Themes page, where you can browse and select from the available themes Once you have selected a theme, you may customize it In WordPress, some of the features are available only to paying customers, but there is plenty of scope just using the free ones.

18 How to personalize your blog –All blogging platforms offer many templates you can choose from. At first you might want to select a template and use it as is; later you may decide to customize it. Customizing an existing template may vary from easy to difficult. –You can add an RSS / Atom feed to your blog (so people may subscribe to it and follow it with readers such as Google Reader) –Reader comments –Tabs and info about your blog –Statistics –Other things

19 How to personalize your blog –Reader comments Decide how to handle comments –Allow them or not –Moderate them or not –Moderate only those that are older than a certain number of days. –Beware of blog spam (comments left on blog posts with the only purpose to attract visitors to some Web site or other page).

20 How to personalize your blog –Tabs and info about your blog If your blogging platform features them, use tabs or separate pages. You can have one page for your posts, and other pages for more permanent information (about you, your blog, links to your best articles, and so on).

21 How to personalize your blog –Statistics Not only will they tell you how many hits you got, but also which pages attracted the most visitors, where your reader came from, and technical information such as the operating system and browser used by your visitors. Some blogging platforms offer tools to track statistics. In Blogger you can use Bloggers own, or you can add them yourself.

22 How to personalize your blog –Other ways you can personalize your blog Many gadgets are available to help making your blog more attractive: –Blogroll (a list of links to other blogs) –Buttons that show your blog ratings –Links to your archive (the list of your older posts) –Categories or tags to help users find your posts on a specific subject –Search box to allow readers to find specific topics –Your ATA certification stamp –Slideshows –Polls –etc.

23 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

24 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

25 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

26 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

27 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

28 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

29 How to personalize your blog Creating your own title banner using a graphics program helps making your blog stand out

30 How to personalize your blog …or you can have your banner created by a professional, and use it to establish your brand

31 How to write your blog How to find topics to write about –Ideas from the work you are doing –Books you are reading –Tools you are using –Problems you are facing –Interesting news and information you have found on other blogs or other web sites

32 How to write your blog Decide what your target audience is: –Other translators –Prospects –Others...and write with that in mind Try to write simply and interestingly, if it bores you, it's going to bore your readers more

33 How to write your blog How long should your posts be? –A good length is usually about one screen (people don't want to scroll down too much when reading on-screen)

34 How to write your blog Language –Decide in what language to write your blog Your native language Your source language A combination of both

35 How to write your blog –I usually write short blog posts in Blogger's built-in editor.

36 How to write your blog –I write longer articles using a dedicated blogging text editor (Windows Live Writer – which displays them as they will appear in the blog. Often, however, I start writing more important articles in longhand, then I edit and change them until Im satisfied, and only then I paste them in Windows Live Writer, for the final layout touches. –For some of my posts, I show an early version of them to my partner. This helps catching errors or unclear language.

37 How to write your blog To edit my blog posts I often use Style Writer (available from Editor Software: a program that helps tighten my writing.http://www.editorsoftware.com

38 How to make your blog known Comment on other people's blogs Offer to exchange links Offer to guest blog Invite other people to guest blog on your blog Most of all, write something interesting Make sure your blog is public, and freely accessible by search engines

39 A short list of interesting blogs The following is a brief list of the translation and terminology blogs I read most often. There are, of course, many other excellent translation blogs: a good place to start to find good language blogs (including translation blogs) is the Lexiophiles Top 100 Language Blogs 2011 (http://www.lexiophiles.com/top-language-blogs-and- podcasts).http://www.lexiophiles.com/top-language-blogs-and- podcasts About Translation – Riccardos blog: information, news, advice and opinions about professional translation Thoughts On Translation – Corinnes blog: an always interesting and useful blog by the author of How to Succeed as a Freelance Translator BIK Terminology – Barbara Inge Karsch: an excellent new blog on terminology Localization Industry 411 – Renato Beninatto: globalization, localization, translation, internationalization Musings from an overworked translator – Jill Sommer: interesting thoughts on the translation industry and more Translation Times – Judy and Dagmar Jenner: a translation business blog by the authors of The Entrepreneurial Linguist Translation Tribulations – Kevin Lossner: an exploration of translation technologies, marketing strategies, workflow optimization, resource reviews, controversies and more Fidus Interpreter – Fabio Said: a very frequently updated (1,000 articles and counting) trilingual blog on professional translation by an expert Brazilian translator /http://fidusinterpres.com /

40 Where to download this presentation You can find the most updated version of this presentation on About Translation

41 The End Thank you! From About Translation and Thoughts on Translation


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