We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byAngel McFadden
Modified over 2 years ago
GS1 Mobile Com Lunch & Learn
© 2008 GS1 2 Overview 1.What is GS1 Mobile Com about? 2.How are users responding to the challenge of mobile? 3.What GS1 standards are needed?
© 2008 GS1 3 A typical consumer Is this product safe? Will this product be what I expect? Am I paying the right price? This product contains no allergens This is what the product will be like Theres a reduction available Trust Value Trial
© 2008 GS1 4 Purchase decisions / shopper dialogue
© 2008 GS1 5 Mobile phones in context
© 2008 GS1 6 Mobile phone functionality
© 2008 GS1 7 Mobile Commerce is already happening April 2, 2008: Amazon.com Launches ''Amazon TextBuyIt,'' Making It Fast and Easy for Customers to Shop and Buy on Amazon.com Using Text Messages
© 2008 GS1 8 GS1 Mobile Com Workgroup Retailers Ahold Carrefour Kao Markant Maxima Metro Migros Rewe Tesco Walmart Wegmans Manufacturers 3M Ajinomoto Hudora J&J Consumer Kraft Loréal Merck Nestlé P&G Pfizer Smiths Medical Smuckers Unilever Mobile Industry Ericsson Motorola Nokia Orange Labs Proximus T-Mobile GSMA MMA
© 2008 GS1 9 GS1 Mobile Com Workgroup GS1 Member Organisations GS1 Albania GS1 Australia GS1 Austria GS1 China GS1 Colombia GS1 Croatia GS1 Czech Republic GS1 Finland GS1 France GS1 Germany GS1 Hong Kong GS1 Hungary GS1 India GS1 Iran GS1 Italy GS1 Japan GS1 Korea GS1 Netherlands GS1 New Zealand GS1 Poland GS1 Russia GS1 Serbia GS1 Slovenia GS1 Spain GS1 Sweden GS1 Switzerland GS1 Taiwan GS1 Tunisia GS1 UK GS1 US GS1 Uzbekistan
© 2008 GS1 10 Achievements Kick-off June 2007 Physical Meeting Tokyo November 2007 White Paper Publication February 2008
© 2008 GS1 11 B2C applications and the purchase cycle
© 2008 GS key business applications Extended Packaging Digital Content Purchase & Delivery Mobile Coupons Authentication Re-ordering (Mobile EDI) Mobile Self-scanning
© 2008 GS1 13 Generic scenario GS1 ID Keys GS1 BarCodes + EPC tags GEPIR GDSN ONS GDSN EPCIS GS1 XML messaging
© 2008 GS1 14 Evolution of proprietary tools and lack of standards make it more complex and costly RFID Tag IDENTIFICATIONIDENTIFICATION MOBILEDEVICESMOBILEDEVICES SERVICES&CONTENTSERVICES&CONTENT Mobile Portals Company Portals & Services Agencies & Providers NETWORKPROVIDERSNETWORKPROVIDERS
© 2008 GS1 15 Whats happening now? Focus on Extended Packaging Details business requirements gathering Outreach to mobile industry Awareness-raising
Contact Details Joe Horwood GS1 Global Office E T W
© 2008 GS1 18 Mobile Com - Recommendations 1. Use GS1 keys to identify objects 2. Encode GS1 keys in bar codes and RFID tags 3. Use existing bar codes on products as an entry point for product information 4. Mobile phones should be able to read GS1 standard 1D and 2D bar codes out of the box 5. Mobile phones should be able to read Electric Product Code RFID tags on products 6. When building systems to support mobile technologies, companies should use existing infrastructure to link to product information and added value services. 7. Focus on six business applications presented in this white paper 8. Ensure that consumers receive clear information 9. Ensure that legal aspects are well-researched
© 2008 GS1 19 Extended packaging
© 2008 GS1 20 Mobile Couponing
© 2008 GS1 21 Shopper dialogue Consumer Mobile Device Product Business Is this product genuine? Does this product contain allergens? How do I use this product? I have a coupon to redeem Consumer Benefits Increased trust in products Closer relationships with brands and brand owners Business Benefits Targeted messages with high-response rates Real-time analysis of campaigns Yes, this is a genuine product This product contains the following allergens… Here are instructions to use the product Here's a coupon If you liked product x, you may like product y
© 2008 GS1 22 What if…. … a mobile phone could read a bar code? nutritional information allergen information electronic coupons authenticity instructions
© 2008 GS1 23 From zero to 3 billion in 25 years Design Weekly front page
GS1 Mobile Com Intro & Update September © 2008 GS1 How to use these slides These slides give background information and current status about the.
Mobile Com Extended Packaging GSMP Lunch and Learn 06 October, 2008.
GS1 Industry & Standards Event 27 th September - 1 st October 2010 Amsterdam Hosted by Retail Value Chain IUG (RVC IUG) Plenary Session – MobileCom BNG.
Data Quality 101 Liz Crawford, GS1 GO Director Data Quality & GDSN.
What is GS1? An Overview May © 2008 GS12 Background: What are standards? Standards are agreements that structure any activity or any industry. They.
GS1 DataBar 2010 Program BarCodes & Identification Business Unit August 2007.
M-COMMERCE Md. Rashedul Hasan. The Wireless Revolution We are seeing a widespread convergence in wireless technology and the services it offers. If content.
1 Welcome RFID: The Future of Intelligent Logistics February 10, 2006 Heljä Salomaa, Logistics Director, Finland Post Tomi Pienimäki, Chief Technology.
GS1 MobileCom Plenary Diane Taillard, GS1 Chris Adcock, GS1.
Data Quality Framework and Data Synchronisation. ©2008 GS1 2 Contents 1.Why Data Quality?Why Data Quality? 2.What is Data Quality?What is Data Quality?
Transfer Pricing Documentation Guidelines in Bulgaria Overview 13 April 2010.
EPC Advanced Business Aspects Training. Chapter 1 Introduction.
1 RFID and Telecommunication Services 25th May 2004 DATA BASE forum RFID and Your Phone Sebastian Nyström Nokia Ventures Organization.
International Organization for Standardization TC 215 Health Informatics Audrey Dickerson, RN MS ISO/TC 215 Secretary.
Copyright © 2014 Pearson Education, Inc. 1 The Internet and World Wide Web are extremely well suited for conducting business electronically on a global.
Conformance and Certification Global Forum, Brussels, 15 February 2007.
Visibility and GS1 Standards. Outline Traceability and Visibility –Traceability: value-creating business processes such as recall, tracking, tracing,
GS1 EPC/RFID Technology Group Launch 9 November 2006.
Cross Sintra Seminar May Smartgrids Challenges and Implications of SmartGrid Implementation Andrew Cross CIRED DC Chairman EA Technology UK.
Slide 1 Fast Facts: USAID Prior Approvals & Waivers Kellie Klein International Finance & Operations Manager Johns Hopkins Bloomberg School of Public Health.
Meeting IEEEs Public Imperative in Education with emphasis on Standards Education IEEE 802 LMSC Plenary Sessions 13 July 2009 David Law and Moshe Kam IEEE.
1 Industry Adoption Roadmap Update Grant Hodgkins Alcon Laboratories, Inc. Former Co-Chair, EPCglobal Industry Adoption Task Force Current Co-Chair, GS1.
2014 USPS Mailing Promotions Coakley Workman Marketing Specialist Capital Metro Area Mailing Industry Focus Group.
1Running title of presentation PR/mo/item ID Date International Organization for Standardization International Organization for.
GSMP Local Community Network Global Agenda 24 July 2008 Melanie Kudela.
EPC/RFID Update Bill McLeer Manager, Industry Development 9 November 2006.
Traceability Lunch & Learn. Global Standards Management Process Summary Traceability today : applications and activities GTS and GS1 Traceability Solution.
Mail Innovation and Promotions Ray Van Iterson Manager of Innovation New Products & Innovation Great Lakes Mailing Industry Focus Group January 30, 2014.
© 2016 SlidePlayer.com Inc. All rights reserved.