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Millennium Multitasking: The impact (or otherwise) of technology on multitasking behaviour Dr Caro Partridge Chimera, University of Essex.

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Presentation on theme: "Millennium Multitasking: The impact (or otherwise) of technology on multitasking behaviour Dr Caro Partridge Chimera, University of Essex."— Presentation transcript:

1 Millennium Multitasking: The impact (or otherwise) of technology on multitasking behaviour Dr Caro Partridge Chimera, University of Essex

2 eSociety project Investigating the impact of technology on six areas of society –Shopping –Travel –Indoor leisure –Outdoor leisure –Media use –Social life Using time use studies to investigate change

3 Home Online dataset Longitudinal study; 3 waves Time-use diary and household survey 303 households completed time use diary in all three waves 35 categories of time use Aggregated variables of interest to eSociety project

4 Primary activities Before considering multi-tasking, consider primary activities How people spend their time according to socio-demographic variables –Male / female (n=125m, 176f) –Children / no children (n=106 with, 107 without) –(Age group; n = too small ) Consider results over the course of a day (normal waking hours) to examine trends.

5 Sample results: Social life (1)

6 Sample results: Social life (2)

7 Sample results: TV viewing (1)

8 Sample results: TV viewing (2)

9 Multitasking: The problem with numbers. 303 completed diaries – but a lot of missing survey data. Pooled data to increase n –Those who went online between W1 and W2, or between W2 and W3. –Those who got a mobile phone between W1 and W2, or between W2 and W3.

10 Hypotheses Consider: –Impact of going online for the first time –Impact of getting a mobile phone H1: Going online will show increased multitasking in home-based activities (e.g. social life, indoor leisure), but have no impact on outdoor activities H2: Getting a mobile phone may show increased multitasking in any activity. –The mobile phone fits into the folds of everyday life (Ling, 2004)

11 Multitasking during outdoor leisure and shopping: Very little secondary activity on these variables regardless of ICT presence or absence.

12 Multitasking during indoor leisure (net)

13 Multitasking during TV-viewing (net)

14 Multitasking during social life (mobile)

15 Multitasking during travel (mobile)

16 But…

17 Conclusions Going online & getting a mobile phone have a small but noticeable impact on amount of multitasking for certain variables. But secondary activities on these variables account for only 2-3 minutes per hour. Multitasking is taking place but difficult to assess the impact of ICT when considering different times of day. Data ( ) preceded mobile phones and broadband becoming ubiquitous, and did not include a variable for texting. Next step: Aggregating secondary activity over time slots.


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